The Small Team Model
There are many SMBs successfully using this approach:
The Dollar Shave Club spent $4,500 on a video that got them
9.5 million views, 23,000 followers on Twitter, 76,000 Facebook
fans, and 12,000 new customers within two days.
Foiled Cupcakes didn't even have a storefront when their
strictly online business launched in 2009, but they did have
2,200 engaged followers on Twitter thanks to six weeks of
targeted engagement (read: chatting with anyone and
everyone in their target demographic).