The Science of SEO

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HubSpot

View the complete webinar: http://www.hubspot.com/the-science-of-seo/

Business Technologie

The Science of
SEO
Dan Zarrella
Social Media Scientist

Grade your entire
marketing funnel NOW!

Marketing.Grader.com

Marketing Grader by

Takeaway: Search is not
dead, but it’s not the only
game in town.

Takeaway: Social takes a
back seat to search when
buying.

Takeaway: Ranking well
can make you seem more
trustworthy.

Takeaway: Most people
don’t trust PPC ads.

Takeaway: People don’t
admit to clicking PPC
ads.

Takeaway: Search traffic
is just one cog in the
machine.

Takeaway: Write for
humans, not just spiders.

Takeaway: Your site is
listed next to spam. Be
distinguishable.

Takeaway: Spiders work
nights and weekends.

Takeaway: Experiment
with media. There’s more
than one kind of search.

Takeaway: The
conversation isn’t going
to make you rank.

Takeaway: Post more
than you are right now.

Takeaway: Buzzwords
are boring. Give them
timeliness.

Takeaway: Keep titles
between 40 and 80
characters.

How’s your S.E.O impacting
your marketing?

Marketing.Grader.com

Marketing Grader by

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The Science of SEO

1. The Science of SEO Dan Zarrella Social Media Scientist

2. #SEOSci

3. Grade your entire marketing funnel NOW! Marketing.Grader.com Marketing Grader by

5. vs

9. Takeaway: Search is not dead, but it’s not the only game in town.

10.

11.

12.

13. Takeaway: Before they buy, they Google.

14.

15.

16.

17. Takeaway: Social takes a back seat to search when buying.

18.

19.

20.

21. Takeaway: Ranking well can make you seem more trustworthy.

22.

23.

24.

25. Takeaway: Most people don’t trust PPC ads.

26.

27.

28.

29. Takeaway: People don’t admit to clicking PPC ads.

30.

31.

32. Takeaway: Search traffic is just one cog in the machine.

33.

34.

35.

36. Takeaway: Write for humans, not just spiders.

37.

38.

39.

40. Takeaway: Your site is listed next to spam. Be distinguishable.

41. Design

42. Research

43. Specificity

44. Too good to be true?

45.

46.

47. Takeaway: Spiders work nights and weekends.

48.

49.

50.

51.

52. Takeaway: Experiment with media. There’s more than one kind of search.

53.

54. Takeaway: The conversation isn’t going to make you rank.

55.

56.

57. Takeaway: Linkers work early.

58.

59.

60. Takeaway: Post more than you are right now.

61.

62.

63. Takeaway: Buzzwords are boring. Give them timeliness.

64.

65. Takeaway: Keep titles between 40 and 80 characters.

66. How’s your S.E.O impacting your marketing? Marketing.Grader.com Marketing Grader by

67. Thank you!