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The Science of SEO - Key Takeaways from Dan Zarrella
1.
The Science of SEO
Dan Zarrella Social Media Scientist
2.
#SEOSci
3.
Grade your entire
marketing funnel NOW! Marketing.Grader.com Marketing Grader by
4.
5.
vs
6.
7.
8.
9.
Takeaway: Search is
not dead, but it’s not the only game in town.
10.
11.
12.
13.
Takeaway: Before they buy,
they Google.
14.
15.
16.
17.
Takeaway: Social takes
a back seat to search when buying.
18.
19.
20.
21.
Takeaway: Ranking well can
make you seem more trustworthy.
22.
23.
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25.
Takeaway: Most people don’t
trust PPC ads.
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27.
28.
29.
Takeaway: People don’t admit
to clicking PPC ads.
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31.
32.
Takeaway: Search traffic is
just one cog in the machine.
33.
34.
35.
36.
Takeaway: Write for humans,
not just spiders.
37.
38.
39.
40.
Takeaway: Your site
is listed next to spam. Be distinguishable.
41.
Design
42.
Research
43.
Specificity
44.
Too good to
be true?
45.
46.
47.
Takeaway: Spiders work nights
and weekends.
48.
49.
50.
51.
52.
Takeaway: Experiment with media.
There’s more than one kind of search.
53.
54.
Takeaway: The conversation isn’t
going to make you rank.
55.
56.
57.
Takeaway: Linkers work early.
58.
59.
60.
Takeaway: Post more than
you are right now.
61.
62.
63.
Takeaway: Buzzwords are boring.
Give them timeliness.
64.
65.
Takeaway: Keep titles between
40 and 80 characters.
66.
How’s your S.E.O
impacting your marketing? Marketing.Grader.com Marketing Grader by
67.
Thank you!
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