SlideShare une entreprise Scribd logo
1  sur  39
Télécharger pour lire hors ligne
The State of SEO & Internet
     Marketing in 2012
   Rand Fishkin, CEO, SEOmoz @randfish
  Dharmesh Shah, CTO, HubSpot @dharmesh
Today’s Webinar Features:
I.     How SEO & Inbound Marketing Fit Together
II.    Data from the SEOmoz Industry Survey
III.   Emerging Tactics in the SEO Field
IV.    Dharmesh’s Top 4 Tips for SEO
V.     Rand’s Top 5 Tips for SEO
Inbound vs. Paid Marketing
                        Paid Channels




                       This chart shows the
                       actual distribution of
Inbound Channels       SEOmoz’s free trials
The Growth of Search
  Number of Searches/Day on Google

     3 Billion Searches/Day
         (announced Aug. 2012)
SEO vs. Paid Search Ads




              75%+ of all clicks go to organic
                   results, not paid ads.
SEO vs. Paid Search Ads




                 More than 50% of search
              queries have no paid ads at all.
You Are Renting Attention
SEO Industry Survey Data


4,431 Survey Respondents*
from the US, UK, Canada, Australia & NZ
  taken from March 21-May 18, 2012




                *of 6,491 total
Annual Salaries




On average, in-house marketers have higher compensation
What Do Marketers & Their Teams Work On?




    Surprisingly, a large percent of marketers manage others.
Consulting Services Demand




              High growth in SEO, social, local & content.
              Drop in link building particularly surprising.
Marketing Specialists vs. Generalists




            The split between increasing generalization vs. specialization is
               almost identical, but overall, there are more generalists.
What Tactics Do Marketers Employ?




   Lots of work on page speed, Google+, and Rel=Canonical
What Tactics Do Marketers Employ?




Competitive link analysis, content analysis, blogging & local SEO dominated
Popular Types of Marketing Content




                       IMO, opportunity lies in the
                        areas others are ignoring
Predictions for the Future




Mobile will change marketing. Facebook will dominate the social field. I’m skeptical 
Emerging Tactics in SEO




   http://www.seomoz.org/google-algorithm-change
An End to Craphat Link Building
Exact Match Domains Dying Slowly




 2010: http://www.seomoz.org/blog/exact-match-domains-are-far-too-powerful-is-their-time-limited
 2011: http://www.seomoz.org/article/search-ranking-factors#metrics
 2012: http://www.theopenalgorithm.com/correlation-data/domain-name-seo/
Brand Signals Becoming Essential

    Brand Signals for SEO             Old School “SEO”

             Employs Real People      No “Employees”

          Earns Mentions in Media     Press Release Blasts

              Detailed Contact Info   Form-Field Only

      Registered w/ Official Bodies   In “SEO Friendly Directories”

Link Growth Follows Social Signals    Links Grow in Spurts

Content is Slow, Steady & Authentic   “Content” is Auto-Generated
Social Media’s Increasing Influence




Via http://www.seomoz.org/blog/new-data-the-correlations-between-social-sharing-and-inbound-links
Google+ & Rel=Author
Overwhelming & Aggressive Ads
Instant Answers
Shrinking Domain Diversity
Dharmesh’s Tips for SEO



              Just grip like this, and the
              Godzilla beast’s heart will
               slow down rapidly. Then
              you can… wait, what? Oh,
              SEO tips? Sorry. Misheard.
#1: Solve for the humans!




        =
#2: Have The Need…The Need For Speed




          http://developers.google.com/speed
#3: Get The Basics Right First
#4: Pay It Forward: Promote the Promoters
Rand’s Top 5 Tips for SEO



                 Step 1: grow a beard.
                 Step 2: hipster glasses.
                   Step 3: plaid shirt.
                You’re ready for Seattle!
               Oh… You wanted SEO tips?
                      Doh. My bad.
#1: Create an Incentive to Share Your Content
#2: Don’t Beg Influencers; Involve Them!
#3: Start w/ the Long Tail & Chunky Middle
#4: Don’t Just Aim for Rankings, Go for CTR




  Which one
would you click?
#5: Delighting Users Works Shockingly Well




  http://headrush.typepad.com/creating_passionate_users/
We Have One More Tip for You!

           Is it how to dip an Oreo in
           milk without having to get
               your hands wet?


                                Umm… Dude. You
                               made the slide deck.
                                   You tell me.
Stay Current on Inbound News & Tactics




             http://inbound.org
Thank you!

View The Webinar Recording:
http://bit.ly/StateofSEOandIM

Contenu connexe

Tendances

How To Sell Content Marketing To Executives
How To Sell Content Marketing To ExecutivesHow To Sell Content Marketing To Executives
How To Sell Content Marketing To ExecutivesMichael Brenner
 
Affiliate Marketing 2009 What Really Works Now
Affiliate Marketing 2009 What Really Works NowAffiliate Marketing 2009 What Really Works Now
Affiliate Marketing 2009 What Really Works NowAffiliate Summit
 
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...Gus Wilson
 
How To Create Blog Posts Your Readers Will Want To Share
How To Create Blog Posts Your Readers Will Want To ShareHow To Create Blog Posts Your Readers Will Want To Share
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
 
Inbound Marketing: Get Started & Generate Quick Wins
Inbound Marketing: Get Started & Generate Quick WinsInbound Marketing: Get Started & Generate Quick Wins
Inbound Marketing: Get Started & Generate Quick WinsIMPACT Branding & Design LLC
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
 
A Methodology for Site Reviews
A Methodology for Site ReviewsA Methodology for Site Reviews
A Methodology for Site ReviewsRand Fishkin
 
What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationWhat is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
 
Build a better blog
Build a better blogBuild a better blog
Build a better blogHugh Culver
 
Semantic SEO: 5 Ways to Future Proof Your Search Rankings
Semantic SEO: 5 Ways to Future Proof Your Search RankingsSemantic SEO: 5 Ways to Future Proof Your Search Rankings
Semantic SEO: 5 Ways to Future Proof Your Search RankingsKissmetrics on SlideShare
 
Creating Predictable Growth
Creating Predictable GrowthCreating Predictable Growth
Creating Predictable GrowthKieran Flanagan
 
Social media marketing strategy & plan 2017
Social media marketing strategy & plan 2017Social media marketing strategy & plan 2017
Social media marketing strategy & plan 2017Fraser Hay
 
10 Remarkable Discoveries About Inbound Marketing in Europe
10 Remarkable Discoveries About Inbound Marketing in Europe10 Remarkable Discoveries About Inbound Marketing in Europe
10 Remarkable Discoveries About Inbound Marketing in EuropeHubSpot
 
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
 
How Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer AcquisitionHow Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer AcquisitionKissmetrics on SlideShare
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsHiten Shah
 
How To Win With Inbound Marketing
How To Win With Inbound MarketingHow To Win With Inbound Marketing
How To Win With Inbound MarketingRapidan Inbound
 

Tendances (20)

How To Sell Content Marketing To Executives
How To Sell Content Marketing To ExecutivesHow To Sell Content Marketing To Executives
How To Sell Content Marketing To Executives
 
Step by Step Content Marketing
Step by Step Content MarketingStep by Step Content Marketing
Step by Step Content Marketing
 
Affiliate Marketing 2009 What Really Works Now
Affiliate Marketing 2009 What Really Works NowAffiliate Marketing 2009 What Really Works Now
Affiliate Marketing 2009 What Really Works Now
 
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...
 
How To Create Blog Posts Your Readers Will Want To Share
How To Create Blog Posts Your Readers Will Want To ShareHow To Create Blog Posts Your Readers Will Want To Share
How To Create Blog Posts Your Readers Will Want To Share
 
Inbound Marketing: Get Started & Generate Quick Wins
Inbound Marketing: Get Started & Generate Quick WinsInbound Marketing: Get Started & Generate Quick Wins
Inbound Marketing: Get Started & Generate Quick Wins
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
 
A Methodology for Site Reviews
A Methodology for Site ReviewsA Methodology for Site Reviews
A Methodology for Site Reviews
 
Social Media Marketing Master Class - Andrew Jenkins, Volterra Consulting
Social Media Marketing Master Class - Andrew Jenkins, Volterra ConsultingSocial Media Marketing Master Class - Andrew Jenkins, Volterra Consulting
Social Media Marketing Master Class - Andrew Jenkins, Volterra Consulting
 
What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationWhat is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
 
Build a better blog
Build a better blogBuild a better blog
Build a better blog
 
Tactics and Strategies for Successful Online Influence - 2016 MnSearch Summit
Tactics and Strategies for Successful Online Influence - 2016 MnSearch SummitTactics and Strategies for Successful Online Influence - 2016 MnSearch Summit
Tactics and Strategies for Successful Online Influence - 2016 MnSearch Summit
 
Semantic SEO: 5 Ways to Future Proof Your Search Rankings
Semantic SEO: 5 Ways to Future Proof Your Search RankingsSemantic SEO: 5 Ways to Future Proof Your Search Rankings
Semantic SEO: 5 Ways to Future Proof Your Search Rankings
 
Creating Predictable Growth
Creating Predictable GrowthCreating Predictable Growth
Creating Predictable Growth
 
Social media marketing strategy & plan 2017
Social media marketing strategy & plan 2017Social media marketing strategy & plan 2017
Social media marketing strategy & plan 2017
 
10 Remarkable Discoveries About Inbound Marketing in Europe
10 Remarkable Discoveries About Inbound Marketing in Europe10 Remarkable Discoveries About Inbound Marketing in Europe
10 Remarkable Discoveries About Inbound Marketing in Europe
 
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15
 
How Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer AcquisitionHow Top Brands Use Referral Programs to Drive Customer Acquisition
How Top Brands Use Referral Programs to Drive Customer Acquisition
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
 
How To Win With Inbound Marketing
How To Win With Inbound MarketingHow To Win With Inbound Marketing
How To Win With Inbound Marketing
 

Similaire à The State of SEO and Internet Marketing in 2012

Keeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of ChangeKeeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
 
2012 03 OMI Denver inbound marketing- seo is more than seo
2012 03 OMI Denver inbound marketing- seo is more than seo2012 03 OMI Denver inbound marketing- seo is more than seo
2012 03 OMI Denver inbound marketing- seo is more than seoGillian Muessig
 
Rand Fishkin, Moz: How Can a Marketer Keep Up with Google's Insane Pace of Ch...
Rand Fishkin, Moz: How Can a Marketer Keep Up with Google's Insane Pace of Ch...Rand Fishkin, Moz: How Can a Marketer Keep Up with Google's Insane Pace of Ch...
Rand Fishkin, Moz: How Can a Marketer Keep Up with Google's Insane Pace of Ch...Seattle Interactive Conference
 
Планирование SEO-стратегии и полезные инструменты для работы на данном этапе ...
Планирование SEO-стратегии и полезные инструменты для работы на данном этапе ...Планирование SEO-стратегии и полезные инструменты для работы на данном этапе ...
Планирование SEO-стратегии и полезные инструменты для работы на данном этапе ...Promodo
 
Helping customers find you online - Rand Fishkin at Business of Software Conf...
Helping customers find you online - Rand Fishkin at Business of Software Conf...Helping customers find you online - Rand Fishkin at Business of Software Conf...
Helping customers find you online - Rand Fishkin at Business of Software Conf...Business of Software Conference
 
Why Inbound Marketing for Online Business - EBriks Infotech
Why Inbound Marketing for Online Business - EBriks InfotechWhy Inbound Marketing for Online Business - EBriks Infotech
Why Inbound Marketing for Online Business - EBriks InfotechEBriks Infotech Pvt. Ltd.
 
SEO Pitfalls and How to Avoid Them
SEO Pitfalls and How to Avoid ThemSEO Pitfalls and How to Avoid Them
SEO Pitfalls and How to Avoid ThemNate Dame
 
The Story of Moz: 1981-2011
The Story of Moz: 1981-2011The Story of Moz: 1981-2011
The Story of Moz: 1981-2011Rand Fishkin
 
Gaining Traction: Inbound Marketing for Startups
Gaining Traction: Inbound Marketing for StartupsGaining Traction: Inbound Marketing for Startups
Gaining Traction: Inbound Marketing for StartupsRand Fishkin
 
8 well respected seo's
8 well respected seo's8 well respected seo's
8 well respected seo'sGrous1954
 
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility500 Startups
 
2012 02 ecomTIM: Inbound Marketing- SEO is more than SEO
2012 02 ecomTIM: Inbound Marketing- SEO is more than SEO2012 02 ecomTIM: Inbound Marketing- SEO is more than SEO
2012 02 ecomTIM: Inbound Marketing- SEO is more than SEOGillian Muessig
 
Rand Fishkin_CEO as Marketer_LinkLove
Rand Fishkin_CEO as Marketer_LinkLoveRand Fishkin_CEO as Marketer_LinkLove
Rand Fishkin_CEO as Marketer_LinkLoveDistilled
 
How CEOs Can Be Great Marketers
How CEOs Can Be Great MarketersHow CEOs Can Be Great Marketers
How CEOs Can Be Great MarketersRand Fishkin
 
SEO for Startup Founders - Foundercon - Slideshare Edition
SEO for Startup Founders - Foundercon - Slideshare EditionSEO for Startup Founders - Foundercon - Slideshare Edition
SEO for Startup Founders - Foundercon - Slideshare EditionJohn Doherty
 
How SEO Blinded Me, Then Opened My Eyes
How SEO Blinded Me, Then Opened My EyesHow SEO Blinded Me, Then Opened My Eyes
How SEO Blinded Me, Then Opened My EyesRand Fishkin
 
7 steps-successful-seo-smart-insights
7 steps-successful-seo-smart-insights7 steps-successful-seo-smart-insights
7 steps-successful-seo-smart-insightsAdCMO
 

Similaire à The State of SEO and Internet Marketing in 2012 (20)

Keeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of ChangeKeeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of Change
 
2012 03 OMI Denver inbound marketing- seo is more than seo
2012 03 OMI Denver inbound marketing- seo is more than seo2012 03 OMI Denver inbound marketing- seo is more than seo
2012 03 OMI Denver inbound marketing- seo is more than seo
 
Rand Fishkin, Moz: How Can a Marketer Keep Up with Google's Insane Pace of Ch...
Rand Fishkin, Moz: How Can a Marketer Keep Up with Google's Insane Pace of Ch...Rand Fishkin, Moz: How Can a Marketer Keep Up with Google's Insane Pace of Ch...
Rand Fishkin, Moz: How Can a Marketer Keep Up with Google's Insane Pace of Ch...
 
The Future of SEO
The Future of SEOThe Future of SEO
The Future of SEO
 
2 2012 05 se-mcamp inbound marketing strategy
2 2012 05 se-mcamp inbound marketing strategy2 2012 05 se-mcamp inbound marketing strategy
2 2012 05 se-mcamp inbound marketing strategy
 
Планирование SEO-стратегии и полезные инструменты для работы на данном этапе ...
Планирование SEO-стратегии и полезные инструменты для работы на данном этапе ...Планирование SEO-стратегии и полезные инструменты для работы на данном этапе ...
Планирование SEO-стратегии и полезные инструменты для работы на данном этапе ...
 
Helping customers find you online - Rand Fishkin at Business of Software Conf...
Helping customers find you online - Rand Fishkin at Business of Software Conf...Helping customers find you online - Rand Fishkin at Business of Software Conf...
Helping customers find you online - Rand Fishkin at Business of Software Conf...
 
Why Inbound Marketing for Online Business - EBriks Infotech
Why Inbound Marketing for Online Business - EBriks InfotechWhy Inbound Marketing for Online Business - EBriks Infotech
Why Inbound Marketing for Online Business - EBriks Infotech
 
SEO Pitfalls and How to Avoid Them
SEO Pitfalls and How to Avoid ThemSEO Pitfalls and How to Avoid Them
SEO Pitfalls and How to Avoid Them
 
C I Chalk Talk Managed Account
C I Chalk Talk Managed AccountC I Chalk Talk Managed Account
C I Chalk Talk Managed Account
 
The Story of Moz: 1981-2011
The Story of Moz: 1981-2011The Story of Moz: 1981-2011
The Story of Moz: 1981-2011
 
Gaining Traction: Inbound Marketing for Startups
Gaining Traction: Inbound Marketing for StartupsGaining Traction: Inbound Marketing for Startups
Gaining Traction: Inbound Marketing for Startups
 
8 well respected seo's
8 well respected seo's8 well respected seo's
8 well respected seo's
 
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
 
2012 02 ecomTIM: Inbound Marketing- SEO is more than SEO
2012 02 ecomTIM: Inbound Marketing- SEO is more than SEO2012 02 ecomTIM: Inbound Marketing- SEO is more than SEO
2012 02 ecomTIM: Inbound Marketing- SEO is more than SEO
 
Rand Fishkin_CEO as Marketer_LinkLove
Rand Fishkin_CEO as Marketer_LinkLoveRand Fishkin_CEO as Marketer_LinkLove
Rand Fishkin_CEO as Marketer_LinkLove
 
How CEOs Can Be Great Marketers
How CEOs Can Be Great MarketersHow CEOs Can Be Great Marketers
How CEOs Can Be Great Marketers
 
SEO for Startup Founders - Foundercon - Slideshare Edition
SEO for Startup Founders - Foundercon - Slideshare EditionSEO for Startup Founders - Foundercon - Slideshare Edition
SEO for Startup Founders - Foundercon - Slideshare Edition
 
How SEO Blinded Me, Then Opened My Eyes
How SEO Blinded Me, Then Opened My EyesHow SEO Blinded Me, Then Opened My Eyes
How SEO Blinded Me, Then Opened My Eyes
 
7 steps-successful-seo-smart-insights
7 steps-successful-seo-smart-insights7 steps-successful-seo-smart-insights
7 steps-successful-seo-smart-insights
 

Plus de HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 
14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
 

Plus de HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 
14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers
 

Dernier

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 

Dernier (20)

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 

The State of SEO and Internet Marketing in 2012

  • 1. The State of SEO & Internet Marketing in 2012 Rand Fishkin, CEO, SEOmoz @randfish Dharmesh Shah, CTO, HubSpot @dharmesh
  • 2. Today’s Webinar Features: I. How SEO & Inbound Marketing Fit Together II. Data from the SEOmoz Industry Survey III. Emerging Tactics in the SEO Field IV. Dharmesh’s Top 4 Tips for SEO V. Rand’s Top 5 Tips for SEO
  • 3. Inbound vs. Paid Marketing Paid Channels This chart shows the actual distribution of Inbound Channels SEOmoz’s free trials
  • 4. The Growth of Search Number of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012)
  • 5. SEO vs. Paid Search Ads 75%+ of all clicks go to organic results, not paid ads.
  • 6. SEO vs. Paid Search Ads More than 50% of search queries have no paid ads at all.
  • 7. You Are Renting Attention
  • 8. SEO Industry Survey Data 4,431 Survey Respondents* from the US, UK, Canada, Australia & NZ taken from March 21-May 18, 2012 *of 6,491 total
  • 9. Annual Salaries On average, in-house marketers have higher compensation
  • 10. What Do Marketers & Their Teams Work On? Surprisingly, a large percent of marketers manage others.
  • 11. Consulting Services Demand High growth in SEO, social, local & content. Drop in link building particularly surprising.
  • 12. Marketing Specialists vs. Generalists The split between increasing generalization vs. specialization is almost identical, but overall, there are more generalists.
  • 13. What Tactics Do Marketers Employ? Lots of work on page speed, Google+, and Rel=Canonical
  • 14. What Tactics Do Marketers Employ? Competitive link analysis, content analysis, blogging & local SEO dominated
  • 15. Popular Types of Marketing Content IMO, opportunity lies in the areas others are ignoring
  • 16. Predictions for the Future Mobile will change marketing. Facebook will dominate the social field. I’m skeptical 
  • 17. Emerging Tactics in SEO http://www.seomoz.org/google-algorithm-change
  • 18. An End to Craphat Link Building
  • 19. Exact Match Domains Dying Slowly 2010: http://www.seomoz.org/blog/exact-match-domains-are-far-too-powerful-is-their-time-limited 2011: http://www.seomoz.org/article/search-ranking-factors#metrics 2012: http://www.theopenalgorithm.com/correlation-data/domain-name-seo/
  • 20. Brand Signals Becoming Essential Brand Signals for SEO Old School “SEO” Employs Real People No “Employees” Earns Mentions in Media Press Release Blasts Detailed Contact Info Form-Field Only Registered w/ Official Bodies In “SEO Friendly Directories” Link Growth Follows Social Signals Links Grow in Spurts Content is Slow, Steady & Authentic “Content” is Auto-Generated
  • 21. Social Media’s Increasing Influence Via http://www.seomoz.org/blog/new-data-the-correlations-between-social-sharing-and-inbound-links
  • 26. Dharmesh’s Tips for SEO Just grip like this, and the Godzilla beast’s heart will slow down rapidly. Then you can… wait, what? Oh, SEO tips? Sorry. Misheard.
  • 27. #1: Solve for the humans! =
  • 28. #2: Have The Need…The Need For Speed http://developers.google.com/speed
  • 29. #3: Get The Basics Right First
  • 30. #4: Pay It Forward: Promote the Promoters
  • 31. Rand’s Top 5 Tips for SEO Step 1: grow a beard. Step 2: hipster glasses. Step 3: plaid shirt. You’re ready for Seattle! Oh… You wanted SEO tips? Doh. My bad.
  • 32. #1: Create an Incentive to Share Your Content
  • 33. #2: Don’t Beg Influencers; Involve Them!
  • 34. #3: Start w/ the Long Tail & Chunky Middle
  • 35. #4: Don’t Just Aim for Rankings, Go for CTR Which one would you click?
  • 36. #5: Delighting Users Works Shockingly Well http://headrush.typepad.com/creating_passionate_users/
  • 37. We Have One More Tip for You! Is it how to dip an Oreo in milk without having to get your hands wet? Umm… Dude. You made the slide deck. You tell me.
  • 38. Stay Current on Inbound News & Tactics http://inbound.org
  • 39. Thank you! View The Webinar Recording: http://bit.ly/StateofSEOandIM