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Tools to Grow a Startup

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Tools to Grow a Startup - Based on the experience of growing HubSpot from 5 people to 160 and 3,000 customers, see what tools you need - people, culture and technology - to grow a startup.

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Tools to Grow a Startup

  1. 1. Tools to Grow<br />Lessons from<br />3 years<br />150 people<br />3,000 customers<br />Mike Volpe<br />VP Marketing, HubSpot<br />@mvolpe<br />
  2. 2. Who is HubSpot?<br />160+ Employees in Cambridge, MA (MIT)<br />$33m in VC (3 rounds)<br />SaaS for Marketing at $3K-15K/year<br />
  3. 3. Complicated & Confusing<br />Easy & Integrated<br />
  4. 4. Growth<br />3,000 Customers<br />Q1 2007<br />Q2 2010<br />
  5. 5. Marketing is Changing<br />1950 - 2000<br />2000 - 2050<br />
  6. 6. 800-555-1234<br />Annoying<br />Salesperson<br />
  7. 7. Control is sooo 20th Century<br />
  8. 8. Customers<br />Employees<br />Ideas<br />
  9. 9. How do you build a<br />21st century company?<br />
  10. 10. Internal<br />
  11. 11. New employees = entrepreneurs.<br />
  12. 12. D A R C : Digital<br />
  13. 13. D A R C : Analytical<br />
  14. 14. D A R C : Reach<br />
  15. 15. D A R C : Content<br />
  16. 16. Wikify all knowledge.<br />Empower Employees by Sharing Info<br />
  17. 17. The wiki is the<br />glue of the company.<br />1,000 page views/day<br />100 edits/day<br />5,000 comments<br />3,000 pages<br />200 contributors<br />
  18. 18. All Your Employees Are Marketers<br />
  19. 19. 50% of our employees have written for our blog.<br />
  20. 20. 33% of our new growth projects started without management support.<br />
  21. 21. Collect as much data as possible.<br />
  22. 22. Set targets for all key metrics.<br />
  23. 23. Publicly report on targets daily.<br />
  24. 24. Measure often. Evolve faster.<br />
  25. 25. Summary<br />Hire entrepreneurs<br />Wikify knowledge<br />Use data & targets <br />Evolve rapidly<br />
  26. 26. External<br />
  27. 27. HubSpot.com/cartoons<br />
  28. 28. Target Content to Your Personas<br />
  29. 29. Not doing it like him?<br />You’re doing it wrong.<br />
  30. 30. Publish Everything<br />
  31. 31.
  32. 32.
  33. 33. 2.4 million websites graded<br />(Plus emails, web traffic, PR, social buzz…)<br />Flickr: wfyurasko<br />
  34. 34.
  35. 35. Machines can’t<br />build brands (anymore).<br />
  36. 36. Grow brand by cultivation,<br />not control.<br />
  37. 37. Summary<br />Listen<br />Cultivate<br />Simple & easy<br />Customer-centric<br />
  38. 38. What are the key tools?<br />Cheap, easy, integrated.<br />
  39. 39. Image courtesy of @MichelleMalott<br />
  40. 40. Stop trying to control and drive conformity.<br />
  41. 41. Start empowering and enabling entrepreneurs.<br />
  42. 42. Suggested Next Steps:<br />1) Download these slides:<br />www.MikeVolpe.com/Tools<br />2) Read “Inbound Marketing “Book<br />3) Grade your website: www.WebsiteGrader.com<br />4) Additional Free Resources: www.HubSpot.com/marketing-hubs<br />Thanks<br />Mike Volpe<br />VP Marketing @HubSpot<br />Twitter: @mvolpe<br />mvolpe@hubspot.com<br />

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