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Top 15 for '15: 2015 Marketing and Advertising Trends

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Check out the top 15 marketing and advertising trends we're loving right now.

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Top 15 for '15: 2015 Marketing and Advertising Trends

  1. M A R K E T I N G & A D V E R T I S I N G T R E N D S F O R
  2. Check out the top 15 marketing & advertising trends we are LOVING right now.
  3. Content Collaboration1
  4. Giving the customer the ability to contribute to content creation by delegating some of the brand-building responsibilities.
  5. WHY?
  6. Want more options to share their opinions about brands. 64% of Millennials 53% of Baby Boomers
  7. 4,000 customers submitted entries in a 3-week span. The Starbucks White Cup Contest: winner gets the template for the new Starbucks cup.
  8. Collaborative Economy2
  9. Allows people to create their own physical goods as well as share their existing physical goods
  10. Who is part of the Collaborative Economy?
  11. •  Airbnb •  Uber •  Lyft •  Kickstarter •  Indiegogo •  Etsy
  12. Brands are embracing this Collaborative Economy and partnering with other brands.
  13. Comcast & Airbnb Comcast created 3 unique Xfinity “Watchathon Week Aribnb properties.” 3 families were selected to spend an entire week in the Airbnb properties. Interiors matched Game of Thrones, Boardwalk Empire, and The Wire.
  14. Using Mobile Messaging Apps3
  15. Using WhatsApp, Kik, Snapchat and other messaging apps to build your brand.
  16. Using WhatsApp, Kik, Snapchat and other messaging apps to build your brand WHY?
  17. Texting is down 18.4% from last year. But mobile internet usage increased 52%.
  18. Social messaging apps have changed the way we communicate with people through mobile phones.
  19. Check out GrubHub’s Snapchat Story
  20. Data Visualization4
  21. A picture is worth 1,000 words
  22. Data is powerful if you can actually understand what it is telling you.
  23. Data is powerful if you can actually understand what it is telling you. Data visualization gives you a powerful way to communicate information.
  24. Marion Luttenberger
  25. Interactive Media5
  26. For many agencies, traditional print ads are crucial to their business.
  27. For many agencies, traditional print ads are crucial to their business. Brands have found new ways to merge the digital and physical through interactive media in print ads.
  28. Speed Test by Sonera
  29. Cinemagraphs6
  30. It’s like a GIF
  31. It’s like a GIF … but better
  32. A Cinemagraph is … an image that mixes a high quality photograph with video. Few elements are moving where the rest are static.
  33. Ann Street Studio
  34. Magic Realism7
  35. Animation on top of video Check out Magic Leap … you’ll feel like you are in Harry Potter.
  36. Magic Leap
  37. Hand Drawn Illustrations8
  38. With the world constantly changing, minimalism is in. Hand-drawn art is getting integrated into new projects.
  39. Boompa
  40. Background Video9
  41. In 2014, there were a lot of large high-quality images, but there is no longer a limitation to static images. With faster internet speeds and HTML5, websites can now integrate video without harming load time.
  42. The Q Camera
  43. Extreme Content Marketing10
  44. What is Extreme Content Marketing?
  45. Association with extreme sports and risk-takers. A brand full of energy, excitement, and the idea that anything is possible.
  46. interactions on Facebook shares on Facebook in sales to $1.6 billion 900,000 83,000 7% increase The RedBull & Stratos Jump ...
  47. Humanized Brands11
  48. Being a “Human Era Brand” means having an authentic story delivered consistently through an inspiring experience.
  49. •  Personal •  Conversational •  Empathetic •  Inspirational •  Problem Solvers Human Era Brands are … •  Humorous •  Prone to Mistakes •  Authentic •  Transparent •  Storytellers
  50. Like Southwest Airlines ...
  51. Social Selling12
  52. of B2B buyers use social media to research purchase decisions. Of salespeople who use social media outsell their peers. 72% 79%
  53. Ask a Question That Starts a Conversation
  54. Emojis13
  55. billion smartphone users worldwide billion messages sent per day billion emoticons sent per day 2.0 41.5 6.0
  56. Mentos Created Ementicons
  57. Coca Cola Used Them on Billboards
  58. Using Instagram Celebrities14
  59. Brands are paying Instagram Celebrities with large followings to promote their product if they are a match to their consumer profile.
  60. Like Patrick Janelle posting about Bloomingdales
  61. Or Cara Loren promoting Lord and Taylor
  62. Comic Relief15
  63. Having some non- promotional material that shows a little personality has proven to make more people trust your brand.
  64. Funny 404 Messages
  65. Or just some good ol’ pranking ...
  66. Happy Trending!

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