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#TWEETSMARTER 
UNLOCK VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES
PHOTO BY TROY HOLDEN 
Anne Mercogliano 
@AkMercog 
Anum Hussain 
@anum 
#TweetSmarter
WHAT IS THE VALUE 
OF TWITTER? 
#TweetSmarter
271M 
monthly 
active users 
500M 
tweets 
per day 
78% 
access via 
mobile 
SOURCE: INTERNAL DATA #TweetSmarter
How can that help my 
business? 
#TweetSmarter
Want audio to go 
along with these 
slides? Click here 
for the recorded 
How can that help my 
business? 
#TweetSmarter 
...
#TweetSmarter
#TweetSmarter
Tweeting Tip 
#TweetSmarter
Tweeting Tip 
#TweetSmarter
Tweeting Tip 
#TweetSmarter
#TweetSmarter
Twitter brings you 
closer. 
#TweetSmarter
9 out of 10 
users have engaged in a conversation 
with or about an SMB on Twitter 
SOURCE: DB5 SMALL BUSINESS CUSTOMER IN...
73% 
felt better about an SMB after 
following it on Twitter 
60% have purchased something 
because of Twitter 
#TweetSmar...
LEARNING TO 
#TWEETSMARTER 
#TweetSmarter
Know your goal 
#TweetSmarter
#TweetSmarter 
Objective-Based
Tweeting Tip 
#TweetSmarter
HERE ARE OUR 
FIVE MAIN TIPS. 
#TweetSmarter
1. Keep it short 
2. Give clicks context 
3. Make it visual 
4. Optimize for leads 
5. Start a conversation 
#TweetSmarter
Keep it short. 
Tweets <100 characters get +18% 
more engagement. 
#TweetSmarter
#TweetSmarter
Key Takeaway. 
Curate with a calendar & punctuate 
with short Promoted Tweets. 
#TweetSmarter
#SmallGoesBig 
Clicks give context. 
Tweets with website cards have 
+43% engagement. 
#TweetSmarter
#SmallGoesBig 
Clicks give context. 
Provide direct calls-to-action if you 
want clickthroughs. 
#TweetSmarter
#SmallGoesBig 
Key Takeaway. 
Prime users before clickthrough to 
set clear expectations. 
#TweetSmarter
PHOTO OF @PRISMSKYLABS 
Make it visual. 
Tweets with rich media get +313% 
engagement and +52% Retweets. 
#TweetSmarter
PHOTO OF @PRISMSKYLABS #TweetSmarter
PHOTO OF @PRISMSKYLABS 
Key Takeaway. 
A picture truly is worth a thousand 
words. 
#TweetSmarter
Optimize for leads. 
Tweets with lead generation cards 
have +42% engagement. 
PHOTO OF @PRISMSKYLABS 
#TweetSmarter
Key Takeaway 
8% of new leads to this offer came 
directly from Twitter. 
PHOTO OF @PRISMSKYLABS 
#TweetSmarter
PHOTO OF @PRISMSKYLABS 
Start a conversation. 
Tweets from advertisers who @reply 
1x week see +18% engagement. 
#TweetSma...
PHOTO OF @PRISMSKYLABS #TweetSmarter
PHOTO OF @PRISMSKYLABS 
Key Takeaway. 
Talk with the customer, not at 
them. 
#TweetSmarter
DON’T OVERTHINK IT 
EMBED CUSTOMER ACTIONS
Key takeaway 
Track and measure your results, then 
replicate content that works. 
#TweetSmarter
Over Key takeaway 
1K Tweets 
in Don’t seven overthink your tweets. hours 
Be 
comfortable experimenting. 
Subtitle 
#Twee...
ENJOYED THIS 
PRESENTATION? 
Click here for the free, 
recorded webinar 
with experts from 
Twitter and HubSpot.
THANK YOU. 
#TWEETSMARTER
Additional 
Resources 
@TwitterSmallBiz 
business.twitter.com 
business.twitter.com/smallgoesbig 
blog.twitter.com/small-b...
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#TweetSmarter with Data-Driven Insights from Twitter and HubSpot

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Looking to #tweetsmarter? Experts from Twitter and HubSpot joined forces to release new data and tips that'll inform your Twitter strategy. Clickthrough the presentation above, or experience the complete, free webinar here: http://bitly.com/11vSgel

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#TweetSmarter with Data-Driven Insights from Twitter and HubSpot

  1. #TWEETSMARTER UNLOCK VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES
  2. PHOTO BY TROY HOLDEN Anne Mercogliano @AkMercog Anum Hussain @anum #TweetSmarter
  3. WHAT IS THE VALUE OF TWITTER? #TweetSmarter
  4. 271M monthly active users 500M tweets per day 78% access via mobile SOURCE: INTERNAL DATA #TweetSmarter
  5. How can that help my business? #TweetSmarter
  6. Want audio to go along with these slides? Click here for the recorded How can that help my business? #TweetSmarter webinar.
  7. #TweetSmarter
  8. #TweetSmarter
  9. Tweeting Tip #TweetSmarter
  10. Tweeting Tip #TweetSmarter
  11. Tweeting Tip #TweetSmarter
  12. #TweetSmarter
  13. Twitter brings you closer. #TweetSmarter
  14. 9 out of 10 users have engaged in a conversation with or about an SMB on Twitter SOURCE: DB5 SMALL BUSINESS CUSTOMER INSIGHTS 2014 #TweetSmarter
  15. 73% felt better about an SMB after following it on Twitter 60% have purchased something because of Twitter #TweetSmarter
  16. LEARNING TO #TWEETSMARTER #TweetSmarter
  17. Know your goal #TweetSmarter
  18. #TweetSmarter Objective-Based
  19. Tweeting Tip #TweetSmarter
  20. HERE ARE OUR FIVE MAIN TIPS. #TweetSmarter
  21. 1. Keep it short 2. Give clicks context 3. Make it visual 4. Optimize for leads 5. Start a conversation #TweetSmarter
  22. Keep it short. Tweets <100 characters get +18% more engagement. #TweetSmarter
  23. #TweetSmarter
  24. Key Takeaway. Curate with a calendar & punctuate with short Promoted Tweets. #TweetSmarter
  25. #SmallGoesBig Clicks give context. Tweets with website cards have +43% engagement. #TweetSmarter
  26. #SmallGoesBig Clicks give context. Provide direct calls-to-action if you want clickthroughs. #TweetSmarter
  27. #SmallGoesBig Key Takeaway. Prime users before clickthrough to set clear expectations. #TweetSmarter
  28. PHOTO OF @PRISMSKYLABS Make it visual. Tweets with rich media get +313% engagement and +52% Retweets. #TweetSmarter
  29. PHOTO OF @PRISMSKYLABS #TweetSmarter
  30. PHOTO OF @PRISMSKYLABS Key Takeaway. A picture truly is worth a thousand words. #TweetSmarter
  31. Optimize for leads. Tweets with lead generation cards have +42% engagement. PHOTO OF @PRISMSKYLABS #TweetSmarter
  32. Key Takeaway 8% of new leads to this offer came directly from Twitter. PHOTO OF @PRISMSKYLABS #TweetSmarter
  33. PHOTO OF @PRISMSKYLABS Start a conversation. Tweets from advertisers who @reply 1x week see +18% engagement. #TweetSmarter
  34. PHOTO OF @PRISMSKYLABS #TweetSmarter
  35. PHOTO OF @PRISMSKYLABS Key Takeaway. Talk with the customer, not at them. #TweetSmarter
  36. DON’T OVERTHINK IT EMBED CUSTOMER ACTIONS
  37. Key takeaway Track and measure your results, then replicate content that works. #TweetSmarter
  38. Over Key takeaway 1K Tweets in Don’t seven overthink your tweets. hours Be comfortable experimenting. Subtitle #TweetSmarter
  39. ENJOYED THIS PRESENTATION? Click here for the free, recorded webinar with experts from Twitter and HubSpot.
  40. THANK YOU. #TWEETSMARTER
  41. Additional Resources @TwitterSmallBiz business.twitter.com business.twitter.com/smallgoesbig blog.twitter.com/small-business ads.twitter.com/getstarted @hubspot blog.hubspot.com @dummies PHOTO OF @DODOSAYS #TweetSmarter

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