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#TWEETSMARTER 
UNLOCK VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES
PHOTO BY TROY HOLDEN 
Anne Mercogliano 
@AkMercog 
Anum Hussain 
@anum 
#TweetSmarter
WHAT IS THE VALUE 
OF TWITTER? 
#TweetSmarter
271M 
monthly 
active users 
500M 
tweets 
per day 
78% 
access via 
mobile 
SOURCE: INTERNAL DATA #TweetSmarter
How can that help my 
business? 
#TweetSmarter
Want audio to go 
along with these 
slides? Click here 
for the recorded 
How can that help my 
business? 
#TweetSmarter 
webinar.
#TweetSmarter
#TweetSmarter
Tweeting Tip 
#TweetSmarter
Tweeting Tip 
#TweetSmarter
Tweeting Tip 
#TweetSmarter
#TweetSmarter
Twitter brings you 
closer. 
#TweetSmarter
9 out of 10 
users have engaged in a conversation 
with or about an SMB on Twitter 
SOURCE: DB5 SMALL BUSINESS CUSTOMER INSIGHTS 2014 #TweetSmarter
73% 
felt better about an SMB after 
following it on Twitter 
60% have purchased something 
because of Twitter 
#TweetSmarter
LEARNING TO 
#TWEETSMARTER 
#TweetSmarter
Know your goal 
#TweetSmarter
#TweetSmarter 
Objective-Based
Tweeting Tip 
#TweetSmarter
HERE ARE OUR 
FIVE MAIN TIPS. 
#TweetSmarter
1. Keep it short 
2. Give clicks context 
3. Make it visual 
4. Optimize for leads 
5. Start a conversation 
#TweetSmarter
Keep it short. 
Tweets <100 characters get +18% 
more engagement. 
#TweetSmarter
#TweetSmarter
Key Takeaway. 
Curate with a calendar & punctuate 
with short Promoted Tweets. 
#TweetSmarter
#SmallGoesBig 
Clicks give context. 
Tweets with website cards have 
+43% engagement. 
#TweetSmarter
#SmallGoesBig 
Clicks give context. 
Provide direct calls-to-action if you 
want clickthroughs. 
#TweetSmarter
#SmallGoesBig 
Key Takeaway. 
Prime users before clickthrough to 
set clear expectations. 
#TweetSmarter
PHOTO OF @PRISMSKYLABS 
Make it visual. 
Tweets with rich media get +313% 
engagement and +52% Retweets. 
#TweetSmarter
PHOTO OF @PRISMSKYLABS #TweetSmarter
PHOTO OF @PRISMSKYLABS 
Key Takeaway. 
A picture truly is worth a thousand 
words. 
#TweetSmarter
Optimize for leads. 
Tweets with lead generation cards 
have +42% engagement. 
PHOTO OF @PRISMSKYLABS 
#TweetSmarter
Key Takeaway 
8% of new leads to this offer came 
directly from Twitter. 
PHOTO OF @PRISMSKYLABS 
#TweetSmarter
PHOTO OF @PRISMSKYLABS 
Start a conversation. 
Tweets from advertisers who @reply 
1x week see +18% engagement. 
#TweetSmarter
PHOTO OF @PRISMSKYLABS #TweetSmarter
PHOTO OF @PRISMSKYLABS 
Key Takeaway. 
Talk with the customer, not at 
them. 
#TweetSmarter
DON’T OVERTHINK IT 
EMBED CUSTOMER ACTIONS
Key takeaway 
Track and measure your results, then 
replicate content that works. 
#TweetSmarter
Over Key takeaway 
1K Tweets 
in Don’t seven overthink your tweets. hours 
Be 
comfortable experimenting. 
Subtitle 
#TweetSmarter
ENJOYED THIS 
PRESENTATION? 
Click here for the free, 
recorded webinar 
with experts from 
Twitter and HubSpot.
THANK YOU. 
#TWEETSMARTER
Additional 
Resources 
@TwitterSmallBiz 
business.twitter.com 
business.twitter.com/smallgoesbig 
blog.twitter.com/small-business 
ads.twitter.com/getstarted 
@hubspot 
blog.hubspot.com 
@dummies 
PHOTO OF @DODOSAYS #TweetSmarter

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