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Twitter
Newbie to
Ninja
@dharmesh
Founder/CTO
HubSpot
@dharmesh

(and I’m a hackepreneur)
I’m the
opposite of
this guy.
Marketing software for SMB

125 employees (12 from MIT)

      Built grader.com
1000
                                           1500
                                                  2000




          ...
Over 5 million users graded
Enough about me.
Lets talk about you.
Who is new to twitter?
Who is
almost a
twitter ninja?
Why
should I
care about
twitter?
It’s social, it’s fun!
Get lucky!
Get lucky!
Outbound Marketing

           Run experiments.
Outbound Marketing



         But, here’s why
           I think you
    should care about twitter.
Even normal people
use twitter now.


(via @dharmesh)
Build your brand
Make sales.
Getting
started.
A twitter account
by any other name…
may not do as well.
There are no
username
shorteners.

(via @dharmesh)
Outbound Marketing


  The basics:
  1.   Bio in Profile (76% fail)
  2.   Avatar
  3.   Background
  4.   Website Link (8...
Building A Twitter
    Following
Locate the stars in your
       industry
Robots are for global
domination, not auto-follows.
Some text
Dharmesh:
Take a deep
breath…
(make eye contact with audience)
I #downvote
@dharmesh for being
boring at #oms10.


(Or, you can #upvote me too)
How to get retweeted
(and why it’s important)
Dan Zarrella @
Say something
share-worthy
32
     Dan Zarrella @
Outbound Marketing
 Make it
 stupid-easy
 to retweet
 or only smart people
 will.



             (via @dharmesh)
Timing is Everything




34                     Dan Zarrella @
35
     Dan Zarrella @
Asking For The Retweet Works




36
                               Dan Zarrella @
Most ReTweetable Words & Phrases
   1. you          11. please retweet
   2. twitter      12. great
   3. please       13....
Least ReTweetable Words & Phrases

    1. game         11. well
    2. going        12. sleep
    3. haha         13. gonn...
LIWC = Linguistic Inquiry and Word Count

40
The more you tweet
about yourself, the
less others will.

(via @dharmesh)
42
Takeaways

   1.   Start!
   2.   100% complete profile
   3.   Distinctive background
   4.   Tweet interesting things
  ...
Inbound Marketing

   #1 Book on
  Web Marketing

InboundBook.com

 tweet: @dharmesh
Tweet me to
get a link to
the slides

@dharmesh
Robots are for global domination,
Robots are for global domination,
Robots are for global domination,
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Robots are for global domination, Twitter: From Newbie To Ninja

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Robots are for global
domination, not auto-follows.

Publié dans : Business, Technologie

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