Marketing ROI is more important today then it ever has been. Did you know that Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon? In fact, Gartner analyst Laura McLellan predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs. The evidence is mounting on how smart B2B marketing executives are connecting to revenue, transforming marketing from a cost to a revenue center, and in the process, helping their organizations outgrow their competition. As we all well know, a marketer's job doesn't stop at lead generation. Have you ever wondered what marketing analytics are important to measure, what will the executive team look for? Will I have a strategy and plan to improve revenue when I’m asked? This session Kim Walsh will leave you with key insights on how to be part of the revenue conversations and justify your marketing ROI.