Presentation from ICT4Agriculture: innovation and the 'last mile' - an event held by the Humanitarian Centre and ARM as part of the Global Food Futures Year and the "ICT4 . . ." series.
4. 4
Services across value chain
Key Concerns Vodafone Approach
- Disperse Enterprise Loans via M-Pesa
- mShwari/ mPawa
- Insurance partnership with Kilimo Salama
- Notifications/ survey
- Trackand trace
- Farmers Club bundle
- Receipts
- Event based payment
Risk protection
Information
Procurement
Access to credit
5. Partnership: Connected Farmer Alliance (CFA)
• USAID, Vodafone, Safaricom, Vodacom Tanzania, Vodacom Mozambique, and
TechnoServePartners
Geography
Product
Goal
• Kenya, Tanzania, and Mozambique
• Commercially sustainable and scalable mobile agriculture solutions
• Increased revenue & resilience for 500,000 smallholder farmers
• Increased revenue for Agribusinesses
Timing • Three years: Sept 2012 - Sept 2015
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6. Supply Chain Solution: Three key functionalities
FARMER DATA MGMT
• Collection
• Maintenance
Farmer
SMS /
USSD
Agribusiness HQ / Field Officers
ANDROID/ WEB-PORTAL
COMMUNICATIONS
• SMS Notifications
• Queries from Farmers
• Data Collection
• Logistics
TRANSACTIONS
• Loan Disbursements
• Receipts on Delivery
• Payments via m-
Pesa
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7. Summary of early impact
• Curbing loss of milk. Prior to the intervention, farmers reported a loss of an estimated 20% of the
quantities between farm gate and the collection centers (i.e. 2 kgs out of 10 kgs).
• Reduction in operation costs: SMS notification module has contributed to an estimated 40%
reduction in operations cost (e.g. cost of communication, man-hours and time spent in passing
information to farmers, etc.).
• Better visibility and transparency for the head office on dairy operations. The system had enabled
the Board to identify two staff members engaging in corrupt practices of falsifying former milk
data, resulting in their termination
• Efficient creation and management of farmer data. From a registering 810 farmers at the
beginning to ~1,562 farmers by the end of December 2013.
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Pictoral example of previous slide – dark bars are access to mobile service and the orange access to financial services. More than double - our stronghold 8 plus times , demonstrating the much greater reach mobile has to the customer