The document summarizes comScore's solutions for trust and transparency in digital advertising, including viewability, brand safety, verification, and ad fraud prevention. It discusses how comScore addresses issues like non-human traffic, targeting accuracy, and viewability rates. The presentation provides data on global viewability and targeting benchmarks and explains why 100% rates are not realistic due to factors like users leaving pages early or cookies not accurately reflecting the person viewing an ad.
RTB Update 28. januar 2015 - Guido fambach, comScore
1. For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
Powering Trust in Programmatic
Viewability, Brand Safety, Verification and Ad Fraud
Guido Fambach
Managing Director Sales, N-EMEA
comScore
gfambach@comScore.com
44. For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
www.comscore.com @comScoreEMEA www.linkedin.com/company/comscore www.facebook.com/comscoreinc
Thank you
Guido Fambach
gfambach@comScore.com