3. Kl. 09.00 Velkomst & OPENING KEYNOTE: Listen to the Data
v/Finn Thomsen, DIRECTion & formand DM Bestyrelsen
PRE CONFERENCE CASES: MacDonalds, OfficeMax og Kraft Foods
v/Camilla Spliid og Louise Plaun, Klausen & Partners
PRE CONFERENCE INTENSIVE: Analytics & data driven Intelligence
v/Gert Laursen, SAS Institute
MASTER CLASS: The Digital World in Focus
v/Steffen Krabbenhøft, MediaCom
Kl. 10.20 Pause
Kl. 10.40 MARKET INTELLIGENCE: Loyalty Programs - Beyond Transactional Rewards
v/Chandra B. Mostov, Wunderman
FAB FIVE SESSION: What's Working Now - Critical eMail & Emerging Media Trends
v/Kirsten Dinesen, FrontPage
CRM, ENGAGEMENT & LOYALTY: CPH Airport - from Janitor to Host
v/Karen Bender, CPH Airport & Jonas Sylvest, Hjaltelin Stahl
MIT TAKEAWAY: Egne Highlights
v/Pernille Thorslund, Google
Kl. 12.00 Tak for i dag
4.
5. ”We live in a world where innovation is
what is necessary to push you ahead
as fast as the consumer moves”
6.
7. We Wired the World...
..and the World changed dramatically
