3. How can I make my marketing
campaigns more effective and
accountable?
How are visitors using my site?
How do I improve site interaction?
Where and when are visitors
abandoning my shopping cart?
Am I creating effective content?
3
7. Why?
To Understand What is Working
To Fix Things that Are not
Working
To Improve our Results
To Calculate our Value
8. Why?
To Understand What is Working
To Fix Things that Are not
Working
To Improve our Results
To Calculate our Value
To Justify and Encourage
Investment
9. Why?
To Understand What is Working
To Fix Things that Are not
Working
To Improve our Results
To Calculate our Value
To Justify and Encourage
Investment
To Dominate our Niche
15. Why?
Macro Goals
(Sales, Lead Forms, Store Locator)
Macro Goals = Top Line Revenue
Micro Goals
(White Paper Download, Time on Site,
Video Views, etc.)
Micro Goals = Buyer Influence
Configure your goals in Google
Analytics settings
You can set up to 20 goals!