Hypermarcas provides a 3-page institutional presentation covering their business overview, the Brazilian pharmaceutical market, their business and strategy, and financials. The document contains forward-looking statements based on management's expectations and is subject to various risks and uncertainties. It also notes that the financial data presented is for informational purposes only and should not be relied upon for investment decisions.
2. Disclaimer
This release contains forward-looking statements that are exclusively related to the prospects of the business, its operating
and financial results, and prospects for growth. These data are merely projections and, as such, based exclusively on our
management's expectations for the future of the business and its continued access to capital to fund its business plan.
These forward-looking statements substantially depend on changing market conditions, government regulations,
competitive pressures, the performance of the Brazilian economy and the industry, among other factors, as well as the
risks shown in our filed disclosure documents, and are therefore subject to change without prior notice.
As a goal to maintain a correlation with the Financial Statements prepared by its external auditors, the considerations and
comments contained herein are prepared on a consolidated viewpoint of the economic group Hypermarcas, and not
necessarily individualized by the various legal entities that compose the group.
In addition, unaudited information herein reflects management's interpretation of information taken from its financial
statements and their respective adjustments, which were prepared in accordance with market practices and for the sole
purpose of a more detailed and specific analysis of our results. Therefore, these additional points and data must also be
analyzed and interpreted independently by shareholders and market agents, who should carry out their own analysis and
draw their own conclusions from the results reported herein. No data or interpretative analysis provided by our
management should be treated as a guarantee of future performance or results and are merely illustrative of our directors'
vision of our results.
Our management is not responsible for compliance or accuracy of the management financial data discussed in this report.
which must be considered as for informational purposes only, and should not override the analysis of our audited
consolidated financial statements for purposes of a decision to invest in our stock, or for any other purpose.
2
6. Pharma market
SOURCE: IMS Health (May 2016)
2014 2019
1st United States
2nd China
3rd Japan
4th Germany
5th France
6th USD24 bn
7th Italy
1st United States
2nd China
3rd Japan
4th Germany
5th USD36 bn
6th France
7th Italy
• Aging
• Underdeveloped health
system
• Treatments’ low levels
• Generics low
penetration of generics
(25% of market)
• Peak in economically
active population
6
Trends
7. Main markets growth
SOURCE: IMS Health (Average Expected Growth)
1%
1%
3%
3%
4%
5%
6%
6%
7%
7%
8%
8%
9%
12%
France
Japan
Italy
Spain
Germany
RoW
UK
Global
China
Russia
USA
EM
Brazil
India
Forecasted 2016-21 CAGR
7
9. Low levels of per capita consumption
SOURCE: Organization for Economic Co-operation and Development (OECD), 2012
3,484
1,109
1,577
3,289
3,649
4,288
4,811
8,745
OECD
Brazil
Chile
UK
Japan
France
Germany
USA
Healthcare Expenditure per Country
(USD/year)
7.9x
9
10. Brazil
24.3 bn
53%
Mexico
9.7 bn
21%
Argentina
3.8 bn
8%
Colombia
3.8 bn
8%
Chile
2.2 bn
5%
Others
2.3 bn
5%
Latin American Market
SOURCE: Latin American Markets IMS Health (2014)
The largest market in Latin America
Locals are dominant and
focused in their markets
Absence of strong regional
leaders
10
14. High entry barriers
• Strict Regulator
• Long approval
process (3-5 years)
• Strict control of
manufacturers,
products and
retailers
Fragmented Distribution
• Continental country
(27 states; >200mm people)
• ~70k point of sales
• 28 larger chains
• ~230 distributors
Powerful Local Brands
• All generics are branded at
retail as in most of the World
(ex-US & Canada)
1960 2016
14
15. 42%58%
Retail pharma market
# Companies to reach 42% of market share
Pharma Retail
(% Sales)
Larger
Retail
Chain
Smaller Retail
Chain &
Independent
SOURCE: IMS Health World Review Conference 2016 (May 5, 2016; Dinâmicas e Perspectivas do Mercado Farmacêutico da
América Latina e do Brasil); IMS PMB-PPP February 2016; Hypermarcas. Larger retail chains are the Abrafarma members.
75 K Point of Sales
(POS)
67 K POS 6 K POS
Larger Retailers (28)
*
Manufacturer (6)
15
18. Business overview
Rank
Market
Share
Growth
Opportunities
#1
#2
#5
17.9%
12.6%
4.6%
• Launch new product
concepts through brand
extensions
• Improve retail space
• Increase market
presence, especially at
retails chains
• Improve portfolio
coverage especially at
high value products
• Leverage on physicians
visit network
• Launch new products
with untapped demand
18
Revenue Breakdown
39% 30%
31%
Branded
Prescription
Branded
Generics
Consumer
Health
Consumer
Health
Branded
Generics
Branded
Prescription*
* Excluding patents
SOURCE: IMS Health – PMB Sept 17 LTM; Hypermarcas – 2016
19. Hypermarcas strategic development
2007 - 2010 2012 - 2015 2017 - 2020
Shareholder
Value
Industry
Consolidation
Business
Restructuring
Pharma
Focus
Cycle 1
Cycle 2
Cycle 3
19
20. Key objectives of strategic phases
Industry
Consolidation
Business
Restructuring
Pharma
Focus
2007 - 2011 2012 - 2016 2016 - 2020
• Acquisition of outstanding assets (brands/companies) at attractive valuations
1970s 1953 1959 1943 1970
20
21. Key objectives of strategic phases
Industry
Consolidation
Business
Restructuring
Pharma
Focus
2007 - 2011 2012 - 2016 2016 - 2020
• Developed “outstanding” Go-to-Market platform
• Operations
• Marketing
• Distribution
• Implemented successful product / market strategies
with continuous market share gains
• Successfully executed business portfolio “Churn”
21
22. 45%
59%
100%
55%
41%
2010 2013 2016
Successfully executed business portfolio “churn”
• Materially
improved
capital
structure
• Concentrated
on the most
attractive
Pharma
business
HPC
Pharma
Sale of
Home Care
& Food
Sale of
Cosmetics,
Condoms &
Diapers
SOURCE: Hypermarcas (Net Revenue breakdown)
22
23. Developed the best Go-to-Market platform
• Largest and most productive
Brazilian manufacturing site
• Highest production volume
• Lowest cost producer
• Most horizontal
distribution
- Mom&Pops
- Regional
- Chains
• Largest field
force at store level
(>70% direct access)
• Most productive
sales force at physicians
• Lowest cost media buying
Distribution
Operations
Marketing
Most Productive
Lowest Cost
Best Distribution
23
27. Key objectives of strategic phases
Industry
Consolidation
Business
Restructuring
Pharma
Focus
2007 - 2011 2012 - 2016 2016 - 2020
• Focus on most attractive Pharma sector, leveraging on superior
competitive advantage
• Accelerate organic growth through more assertive “business
innovation”
• Further improve sales & marketing execution capabilities
27
28. Concentrated on most attractive Pharma business
HighLow
Low High
Pharma
Business
Attractiveness
• Aging of population
• Resiliency
• Untapped demand
Competitive Position
• #1 with leadership in many markets
• Diversified portfolio
• Most productive Go-to-Market platform
Accelerate growth
• Leverage on
“outstanding” platform
• Explore underpenetrated
markets
• Widen product offering
28
30. Transfer
Order
30%
Diversified distribution
• Continental country
(27 states; 204mm people)
• 28 larger chains
• ~230 distributors
Fragmented distribution
36%
Direct
Channel
Indirect
Channel
34%
DistributorRetailer
Warehouse
Distributor
invoices&delivers
Hypermarcas
takesorders
75,300 Stores
Hypermarcas reaches 100% of POS in Brazil
SOURCE: Company Data, 2016 (Set 17)
30
31. Large scale production facility
323,000 m2 land 120,000 m2 constructed area 3,700 employees
Distribution
Center
Solids/
Raw
Materials
Quality
Control
Aerosol
Efervecent
Dermo Liquids
Semisolids
Injectables
R&D
PenicilinSolids
Semisolids
Liquids
R&D
31
32. High production capacity
SOURCE: Hypermarcas, per year
Tablets,
capsules,
coated tablets,
pills and
effervescent
10 billion
Injectable and
ophthalmic
45 million
Aerosols
11 million
Liquids,
creams, oils,
ointments,
lotions and
jellies
276 million
32
33. Segment the business in “Strategic Business Units” (SBUs)
Segment Name Market Size
“Direct to
Consumer”
#1
14.8% share
• Brand portfolio
• Merchandising
capabilities
• Media Buying
Success Factor
“Medical
Community”
“Trade”
#5
4.6% share
• Product
innovation
• Sales Force
Productivity
#2
14.7% share
Consumer Health
Branded Prescription
Branded Generics
Hyper Position
R$8.0 B
R$30.5 B
R$12.5 B
• Commercial
policy flexibility
• “Fast copier”
• Distribution
network
SOURCE: IMS PMB Sept 17 LTM
33
34. New organizational structure
34
• Offer opportunities based
on deep knowledge of
global technology
• Efficient innovation process
and execution
• Vertical integration of sales
More focused field teams
• Define innovation needs
based on market insights
and business strategy
Innovation Capabilities
Business Development
Innovation Center
(Hynova)
Consumer
Health
Branded
Prescription
Branded
Generics
38. Significant R&D activity in the world
38
Nanotechnology Transdermal
Patches
ODT Oral Films
Fixed-dose combinations
Extended release
Inhalers
Quick Release
Sublingual
Others
39. R&D – Current structure
39
Capacity
4 x higher
• Maintenance of
existing structure
• Focus on improving
and adapting the
portfolio
• Pharmaceuticals
R&D - Anápolis
• Launched in 2017
• 190 chemists and
pharmacists, 26
Ph.D. professionals
• Laboratories for
Medicines, Dermo
and Nutraceuticals
• State-of-the-art
equipment
R&D - Hynova
Center for
Consumer Studies
• In process of
expansion
• Lots in semi-
industrial size
Pilot plant
• Evaluation of the
performance of products
and packaging based on
consumer acceptance
and preference.
41. Packaging with
exclusive design
R&D Dermo & Nutraceuticals
41
Types of products and technologies
Profile Projector - 3D Printer
FPS in vitro
Labspheres
Reactors
Sprays and AerosolsGels, Lotions and Séruns
Powder and
compact powder
Capsules
42. R&D Pharmaceuticals – development process
42
Product
Design
Lab Validation
Concept
Validation
Pilot Tests Dossier
NOTE: (1) Excluding the period of prospecting and acquisition of materials and regulatory deadline
18 to 30 months(1)
43. Business development pipeline
43 # projects
Acquisition
7
2nd Brand
22
Co
development
10
License-in
34
Short-term Mid- and Long-Term
44. P&D
Current pipeline status
44
Release
ANVISA
Queue
Develop-
ment
Waiting
List
R$ mm
52 316
31 301
91 1,112
48 970
222 2,700
R$ mm
15 126
10 235
11 266
20 297
BD
56 923
NOTE: (1) Risk and project phase weighted potential revenue
Projects
Quantity
Projects
Quantity
Potential Revenue Potential Revenue
Release
ANVISA
Queue
Contract
Negotiation
45. Case study: OFOLATO (Methylfolate) - RX product
• Active form of Folic Acid (7x more bioavailable)
• Partnership with Local development company
• 1st product promoted to the doctors
• 2nd generation being developed in house
Mar/17
Relevance of strategic partnerships
Business
case
Negotiation Manufacture
Apr/17 May17 –
Jun/17
Jul/16 –
Sep/16
Oct/17
Diligence /
Contract
Ready to
Market
Jan/17
Found a
partner
47. Increasing importance of innovation
17.2%
16.0%
18.8%
23.0%
24.3%
28.0%
2012 2013 2014 2015 2016 Sept 17 LTM
Innovation Index (% Net Revenue)
Target: 35%
SOURCE: Hypermarcas Sell-in (% Net Revenues; products launched over the past 5 years) Sept 17
47
48. Idea Generation
Creation Order
Innovation process
48
Executive Directors
Innovation Committee
Business Committee
CEO
Process Leader
Innovation
Manager
Innovation
Management
D.O.: R&D
Negociation Order
(N.O): Business
Development
Product Manager
and
Project Manager
Development Order (D.O.)
Priorization of Orders (D.O. / N.O.)
Launch Order
Product Strategy Review
Approvers/Committee
Executive Committee
Follow-up Committee
Launch
Preparation
Development and/or
Negotiation
Business Case Construction
Sell – in
50. Availability of new active substances by country
NOTE: New molecules launched between 2010 and 2014. Availability of molecules in 2015.
SOURCE: IMS Institute for Healthcare Informatics, Dec 2015
128
108
102
88
83 79
73
67
61 60 58
41
USA Germany Great Britain Italy Japan Spain Canada France South Korea Mexico Polonia Brazil
170 new
substances
(2010-14)
Business development - sourcing
R&D
Availability in December/2015
50
51. 1,651
439
1,212
High potential
for partnering
in innovative
products
Late stage
development or
recently launched
products
Yes No
Presence in Brazil
• Fixed dose
combinations
• Extended release
• Inhalation devices
• Transdermal patches
• Nano-tech
• Quick release
• Sub-lingual
• ODT
• Oral films
• Others
73%
SOURCE: Thomson Reuters (Cortellis) and Hypermarcas
51
Availability of new active substances by country
52. NOTE: ¹ Adjusted by inflation. ² Considers products launched before 2008. ³ Considers products launched between 2008-2015
SOURCE: IMS Health - PMB Retail
• Negative
performance of
legacy portfolio
• Growth comes
from new products
-0.8% 7.9%
1
CAGR
11.9
-0.3
3.0
14.6
2012 Legacy New products 2015
2 3
52
Growth source of Brazilian companies
65. Specialist Team CH
Focus on execution
Resources Optimization
Grow Weighted Distrib.
Verticalization of the Sales & Merchandising
Teams
Convert Market Share in POS space via block
exposure of brands
Consumer Health
Distribution
65
69. Probiotics
Underdeveloped markets in Brazil
SOURCE: IMS PMB – Sept’17 – PPP / Mintel – Vitamins, Minerals and Suplements – US – Sept’ 17
69
Niche market, underdeveloped in the
Pharma channel
Great potential market:
US$2.2 Billion
Supplements
R$440 Million in Brazil:
Diarrhea and colic only
Weight
Loss
Flavored
for kids
Chocolate w /
Antioxidants
Probiotics
Chewable
for kids
Cholesterol
70. Mid-sized chains & independent stores – Challenge: OTC exposure
Initiatives – OTC self-service exposure
NOTE:(2) High / Very High> 30% POS Value; Average / Low / Very Low: <30% POS Value
SOURCES: Close Up Outlook 2017; Quintiles IMS World Review 2017
70
• 56% of stores with behind-the-counter
exposure
• OTC accounts for 41% of self-service
and only 12% of space
• High presence of OTC in POS means
greater growth
• High presence: + 15% Growth(2)
• Average/Low presence: + 6%
Growth(2)
Current situation
71. Initiatives – Increased media coverage: Globo package
SOURCE: Internal data
71
Vignettes and Commercials
throughout the 2018 program
Reapplication bonus throughout
programming
Increased coverage and
frequency
72. Maracugina Merthiolate Clean Tamarine Kids
72
Biotônico (New Flavours) Zero-Cal Flavours Adocyl
Consumer Health
2017 Launches
75. 75
Micro-Marketing: opportunities by region/channel
SOURCE: IMS Health - PMB Sep / 17; Value = Average PF of presentation
75
Region Channel
Market share in value/covered markets, Branded Generics and Generics
20.2%
26.5%
28.4%
33.8%
37.2%
South Midwest Southeast Northeast North
26.0%
31.8%
28.5%
Large chains Mid-sized chains Independent
Highest growth
2017:
South
76. 76
SOURCE: IMS Health - PMB Sept/17; Value = Average price of presentation
Performance evolution in large chains
Market share in value/covered markets, Generics
19.6%
21.6%
LTM Sept/16 LTM Sept/17
77. Opportunity to "modernize" the portfolio
77
1
2 – 5
6 – 10
> 10
Weight of the portfolio, in value
SOURCE: IMS Health - IMS PMB Sep / 17
# of competitors
(Branded and Generics)
55%
25%
17%
2%
Neo Química Profitability
Focus: 1st to market and markets with high entry barriers
78. Key strategic initiatives – Branded Generics
78
• Improve distribution performance (~ 50% of the market)
• Improve commercial execution
• Strengthen brand and sub-brands
• Accelerate of launches through R&D and BD (+ 20 SKUs in 2018)
79. SOURCE: IMS Health - PMB
1st Sildenafil
3rd generics market
Orlistat
5th generics market
Torsilax
4th biggest market
Neosoro
1st product
by units
Doralgina
5th OTC market
Losartan
1st generics market
GenericsSimilars
Branded Generics
Leadership in main molecules
79
82. Brand awareness and use
27%
54%
80%
96%Knows
Tried
Uses Regularly
Uses frequently
Brand with lowest level of rejection
¹ Average of 5 largest competitors
SOURCE: Nationwide quantitative survey
87%
44%
68%
24%
AVG
leaders¹
Branded Generics
Well-known brand with loyal consumers
82
83. Branded Generics
2017 Launches
83
2nd generic version of the market
Launched in 2016
Reference: Lasix
Line extension
1st half 2017
Reference: Sotacor
Escitalopram Furosemide
Sotalol
2nd generic version of the market
Launched in 2016
Reference: Selozok
2nd generic version of the market
1st half 2017
Reference: Nebilet
Metoprolol Succinate
Neolefrin
Biggest “controlled drugs” market
Launched in 2016
Reference: Lexapro
Nebivolol
Biggest OTC-Similar market
Launched in 2017
Reference: Naldecon
90. R$ 0.50
R$ 0.65
R$1.30
Paid in 2016 Paid in 2017
Dividends & Capital Reduction 2017
¹ Paid in Feb 24, 2017.
² Paid in July 3, 2017.
Capital Reduction
Dividends
30%
R$1.95
90
R$ per share
Dividend Paid:
Capital Reduction:
R$409.8 mnR$316.2 mn
R$821.9 mn
91. R$0.50
R$0.60²
R$0.92
R$0.05¹
Paid in 2016 Paid in 2017 To be Paid in 2018
R$0.65
R$0.50
R$0.92
Ps.: 2017 YTD. Dividend Yield calculated with average stock price; 2017 refers to Feb 16, 2017 YTD.
¹ Paid in Feb 24, 2017.
² Paid by the end of June 2017.
Dividend Yield: 1.9% 2.4%
91
R$ per share
Dividends/IOC
CAGR
36%
2.7%
92. Company’s Main Tax Shields (1/4)
EV/EBITDAP/E Cash flowReturns Net income
Possible analysis
impacts
Tax Shield Summary
Source: Hypermarcas
¹ Federal tax credits are usable to pay any federal tax payment
R$ Million
Expense for
Tax only
Tax Rate Cash Value* Origin
Goodwill 714 34% 242
- Acquisitions; Amortizable for tax purporses only
- It does NOT impact the P&L, only the Cash Flow
Income Losses 937 - Negative pretax due to Goodwill amortization
Recoverable Taxes 258
- Withholding tax from Financial Income
- Credits from Acquisitions
Total 1,437
* Cash impact sum of tax shields
92
93. Company’s Main Tax Shields (2/4)
EV/EBITDAP/E Cash flowReturns
Source: Hypermarcas
Net income
Possible analysis
impacts
Goodwill Amortization
• Acquisitions
• Reduces Pretax for Tax Purposes only (i.e. an extra
expense for tax calculation)
• Difference between P&L and Fiscal Authorities
calculation is deffered
• Earnings Release (Table with Remaining Goodwill
Amortization for Tax Purposes)
(R$ million)
4Q17 121
2018 447
2019 145
Total 714
Expense for Tax Purposes only
It does NOT impact P&L
Tax Rate 34%
Tax Shield 242
Reason
Information
source
Effect
3Q17
93
94. Tax Credits from Income tax losses carry-forward
Company’s Main Tax Shields (3/4)
Source: Hypermarcas
• Explanatory Note 23(a) –
Quarterly Financial
Statements
EV/EBITDAP/E Cash flowReturns Net income
Possible analysis
impacts
• Lower pretax due to goodwill
amortization
• It is actually an Tax credit (not
another expense as goodwill
amortization)
• It pays up to 30% of Federal
taxes due in a given year
Tax Credit
Reason
Information
source
Effect
94
(R$ Thousand)
September 30 ,
2017
937,394
62,708
36,233
61,758
18,659
100,477
1,217,358
95. Company’s Main Tax Shields (4/4)
Recoverable Taxes
EV/EBITDAP/E Cash flowReturns Net income
Possible analysis
impacts
• Withholding tax from financial
investments
• Tax credits from acquisitions
• It is actually a Tax credit (not
another expense as Goodwill
Amortization)
• Can be used to offset Federal tax
payments
• Balance sheet (Recoverable
Taxes)
• Explanatory Note 13 – Quarterly
Financial Statements
Reason
Information
source
Effect
Tax Credit
September 30, 2017
Federal Taxes¹ 258,837
181,904
165,217
76,933
424,054
Source: Hypermarcas; it includes continuing and discontinued operations
95
96. Ownership and listings
¹ August 01, 2017 LTM
² August 01, 2017
³ August 01, 2017
SOURCE: B3; Hypermarcas
Listings
• Sao Paulo Stock Exchange: - HYPE3
- BRHYPEACNOR0
• Indexes with Hypermarcas:
• Ibovespa Index Ranking³: 30/58
• Trade volume¹: 2.8 MM shares/day
• ADR (HYPMY)²: 6.4 MM shares outstanding
• Market Cap³: R$17.82 B (USD5.7 B)
Ownership structure
Controlling
Group
35%
96
20%
15%
65%
Founder
Free Float
Maiorem