IABC France AGM 2014: Review and New Strategy

Annual General Meeting
June 18, 2014

Agenda
18:00 Welcome
18:05 2013-2014 Highlights
18:20 Elections
18:35 Rapido Presentations
18:55 Engage-Transform-Ignite: 2014-2015 Strategy
19:20 Tell Us What You Want
19:50 Report Back & Wrap-Up
20:00 Networking Drinks & Bites
18/06/2014 2

2013-2014 HIGHLIGHTS
Lise Bissonette Janody - Leadership Overview
Tom Scott - Treasury
Sean Ryan - Professional Development Events
Danielle Savage - Career Development Initiatives
Claudia Vaccarone - EMENA: Members-At-Large
18/06/2014 3

Evolution of the IABC France Bank Account
Balance

0
€

2
000
€

4
000
€

6
000
€

8
000
€

10
000
€

12
000
€

Balance
June
1,
2011
Balance
June
1,
2012
Balance
June
1,
2013
Balance
June
1,
2014

10,935.73
9,043.02 8,961.33 9,148.70

1
940
€

749
€

Monies
received
from

chapter-‐held
acBviBes

Membership
rebates
from

IABC
InternaBonal

Income June 1, 2013 to June 1, 2014
€ 2,689

Expenses June 1, 2013 to June 1, 2014
2
109
€

600
€

84
€

Payments
to
vendors/
reimbursements

Grants
and
scholarships

Charges
for
bank
account

€ 2,793

Details for June 2014 and June 2013
(previous period figures)
Monies received for Chapter-held activities € 1,940
(€ 2,674)
Membership rebates rec'd from IABC International
€ 749
(€ 989)
€ 2,689 (€ 3,663)
Payments to vendors/reimbursements to Board Members (expenses
reimbursed for activities and meetings; team dinner)
€ 2,109
(€ 2,482)
Payments made to speakers and their related expenses
€ 0
(€ 433)
Grants and scholarships (IABC EuroComm)
€ 600
(€ 300)
Advertising Expenses
€ 0
(€ 446)
Charges for bank account
€ 84
(€ 84)
€ 2,793 (€ 3,745)
Balance June 1, 2011 € 10,935.73
Balance June 1, 2012 € 9,043.02
Balance June 1, 2013 € 8,961.33
Balance June 1, 2014 € 9,148.20

Fewer and Higher Profile Events +
Structured Networking
•  Inbound Marketing Workshop with Hoi Moon, HubSpot & EPWN
–  70 attendees
•  Power of Social Media Joint Conference with OECD
–  230 attendees
–  Speakers from Paris, London, Los Angeles (OECD, the bureau,
Snapicious, Twitter, Google, IABC France)
•  Thought Leadership Seminar with Eileen Lee Lavergne, Kirsty
Lepage and Jonathan Duff
–  25 attendees
•  7 networking gatherings at new venues
–  Café Lateral, Chez Claude, Bouclier de Bacchus, Café Beaubourg

Strategy& (formerly Booz & Company)
Kering
BNP Paribas
Cisco
Events Committee:
Sean Ryan, Elizabeth Caroll Simon, Victoria Marshall, Alec Walker-Love

Strategic Partnership with Specialized
Recruiters
•  Promote IABC France as a gateway to quality candidates
•  Engage with recruiters specialized in communications &
marketing eg. VMA
•  Leverage our ability to reach out to IABC Belgium, UK, etc.,
to exchange and grow pool of regional/international
opportunities.
•  Encourage selected headhunters to join the IABC France
LinkedIn group; attend networking or other events
•  Several targeted job offers were identified and forwarded to
members over the past months.
→ Please share relevant opportunities!
Career Development Committee: Danielle Savage, Tatiana
Orozco, Kasha Dougall

•  Chapters Liaison
•  Leadership Institute
•  Value proposition
•  EuroComm business model
•  MENA analysis
•  Members at Large analysis and program
•  Websites,
•  Speakers bureau
•  Senior Leader Forum
•  Partnerships with associations or conferences
18/06/2014 11
2013/2014 Board Portfolio
Claudia Vaccarone
Director-At-Large

#IABC14
#IABC1417
#IABCieb
18/06/2014 13

IT’S RAPIDO!
3 presenters, 5 mins/each, max. 20 slides
18/06/2014 14

to develop meaningfully
2014-2015 Leadership Strategy & Plan
7 June 2014
your leadership mindset
your professional value
ENGAGE TRANSFORM IGNITE

Recap on Past Focus
Reinforced

membership
value
thru

regular
prof
dev
events

in
mixed
format
(11)

• Introduced
FREE
workshops

for
members

• Higher
non-‐member
pricing

strategy

Facilitated
outreach
to

non-‐members
with
fewer

but
hi-‐visibility
bigger

events
&
networking
(5)

• Partnered
with
EPWN,
Hoi

Moon,
OECD

• lower
rates
for
non-‐members

• Engaged
with
recruiters

Move
forward
by

adopBng
a
more

holisBc
approach:

Proﬁle/Demographics

Product/Services

Mission/Purpose

Issue: Volunteer-intensive
focused narrowly on events
Issue: Perceived value
unclear for members
18/06/2014
16
2012-2013
2013-2014
2014-2015

SWOT - TOWS
Strengths

• Mature
staying
power
of
IABC
>
10
yrs

• InternaBonal
proﬁle
&
members
in
main

communicaBons
profession

• Ready
access
to
a
network
of
experienced

peers

• Good
consistent
reviews
of
PD
events

• Die-‐hard
volunteers
see
value

Weaknesses

• Membership
value
not
clear

• Assets
are
fragmented
&
not
easily
found

• Low
sense
of
volunteer
team
cohesion

• Lack
of
French
market
visibility
outside
a

small
circle

OpportuniBes

• Low-‐hanging
fruit
-‐
lapsed
members

• Access
to
internaBonal
diverse
content
&

resource
for
Prof
Dev
if
needed

• Beaer
European
representaBon
in
Exec

Board/global
leadership

• New
global
digital
plaborm
-‐
Fall
2014

Threats

• Survival
depends
on
volunteer
engagement

• Member
aariBon
rises
as
people
move
or

get
disenchanted

• CompeBBon
for
stakeholders’
Bme
&

aaenBon

• Value
undermined
by
free
online
resources

18/06/2014 17

Shift to Program Focus
OpportunisBc

Strategic

Relevance

&
Value

Action Wishlist:
1.  Need to understand what is “value” to get stakeholders engaged
2.  Engage members to help shape what they expect and want
3.  Better leadership training & cohesion to facilitate collaboration/coordination
4.  Recognize volunteers for competent skills and not just efforts
5.  Leverage and align with ready global resources and assets
6.  Work with EMENA for joined-up member experience

•  Leverage and contribute
to the IABC Body of
Knowledge
–  Surface IABC-provided
resources that are
underexploited by members
–  Plug local resources into the
global network
Building on Research-Based Career Roadmap
18/06/2014 19
•  Start with our profession’s purpose and our members individual purposes
•  Build on the core principles underlying professional performance
•  Ensure something for the 4 major career profiles
Source: Global IABC

IABC’s Value to You
Lapsed
Members

ExisBng
Members

Volunteers

ExisBng
+
ProspecBve

•  Why
you
joined?

•  Why
you
lapsed?

•  What
would
convince
you
to
re-‐join?

•  Why
you
joined?

•  What
value
you
find
unique
to
IABC?

•  Will
you
renew
-‐
why?

•  What
one
reason
you’ll
renew?

•  Why
volunteer?

•  What
will
help
us
be
more
efficient/
effecBve?

•  How
does
it
meet
our
expectaBons?

18/06/2014 20
Is our USP really
professional
development? For
which profile? To
what end?

Voice of Volunteers
18/06/2014 21
To be connected to
the profession.
To develop my local
and international
network.
To help shape IABC
to become what I’m
seeking.
To be recognized as
a leader by my
peers.
To learn from senior
professionals.
To put new ideas to
work as a
professional.
To be connected to a unique global
community of people, content,
services, in the profession.

Current IABC Services & Resources
Global
•  Communication World
e-magazine
•  Knowledge Centre
•  Research Foundation
•  Accreditation Program
•  Gold Quill Awards Program
•  Online membership
and service resource
•  Prof Dev Webinars
•  Annual World Conference
Our Chapter
•  A local like minded community
•  Professional Development
Seminars & Workshops
•  Local Networking events
•  International community forums
•  Identifying local job offers
•  Interface to regional resources/
networks: content, speakers,
contacts, services
18/06/2014 22
Regional
•  EuroComm regional
conference
•  Leadership Institute
•  Outreach with 9 chapters
•  Speakers Bureau
•  Springboard to intl
programs and
committees
•  Partnership with other
Association and Events
(MEPRA, Davos, etc.)

18/06/2014
S.M.A.R.T. Objective to Execute
Measurable

• Each
program
built

on
3-‐modules:

• Content:
blog/
report/arBcles/
story-‐telling,
etc.

• Member
Outreach

-‐
SM/Networking

• Event
-‐
Physical/
Virtual

• Anchored
by
a

Comms
module

• EvaluaBon
for
each

module
&
program

Achievable

• 3
programs:
1
per

quarter

• 4
leadership

clusters
for
each

program

• CollaboraBve

shared
leadership

for
each
module

RealisBc

• Each
leadership

cluster
outlines
bite-‐
size
chunks
of
work

• Volunteers
rotate
to

spread
type
of

workload
and

acquire
broader

exposure
and

experience

Time-‐focus

• Q0:
Jul-‐Sep

• Q1:
Oct-‐Dec

• Q2:
Jan-‐Mar

• Q3:
Apr-‐June

• Volunteer

leadership
cluster

rotaBon
deﬁned
by

end
Aug

• Early
Dec:
reassess

program
plan
for
Q2

• Early
Mar:
reassess

program
plan
for
Q3

1) Deliver accessible programs relevant to personal, professional and business development;
thru 2) synchronized “bite-size chunks” of collaborative and rotative volunteer leadership.
Specific

Q1 Program & Leadership Cluster:
Example 1
18/06/2014 24
Content

Curate

Commu
nicate
Create

Comms

Email

Twiaer

LI

Groups
FB

Blog

Upload

Outreach

Networking/
Social
Media

Lapsed/
New
Members

Event

Program/
Speakers

RecepBon
PromoBon

Digital Communications
Anna
Alec
Claudia
Kristen
Sean
KashaEileen
Danielle
TomTatiana
VictoriaLise

Q2 Program & Leadership Cluster:
Example 2
18/06/2014 25
Content

Curate

Commu
nicate
Create

Comms

Email

Twiaer

LI
Groups
FB

Blog

Upload

Outreach

Networking/
Social
Media

Lapsed/
New
Members

Event

Program/
Speakers

RecepBon
PromoBon

Managing Strategic Communications
???
???
Claudia
Eileen
Sean
Kasha
???
Danielle
Tom
Tatiana
Victoria
Anna

2014-2015 Leadership Team
and Die-Hard Volunteers
18/06/2014 26
TBCTBC
TBCTBC TBC

Program Themes to Brainstorm & Focus
18/06/2014 27
Program
Themes
&
Subthemes
Founda4on
Generalist/
Specialist

Strategic

Advisor

Business

Leader

Digital
CommunicaBons

-‐
As
communicators,
what
does
it
mean
to
be
digital?

✔

✔

✔

Career
Development
and
Management

-‐  5
things
to
stay
marketable
in
a
tough
job
market

✔

✔

✔

Designing
and
Managing
Strategic
CommunicaBons

-‐
Building
an
integrated
global
plan

-‐
Strategic
communicaBons
means
business

✔

✔

✔

✔

BoosBng
Employee
Engagement
for
Beaer
Business

Results

✔

✔

CommunicaBons
for
Business
Impact

-‐  The
role
of
communicaBons
in
business
ethics

-‐  CommunicaBons
in
CSR

-‐  Sepng
up
for
crisis
communicaBons

✔

✔

✔

✔

✔

✔

✔

✔

✔

Program Themes: each peaking at a
different time (With example activities)
1st
Qtr
2nd
Qtr
3rd
Qtr

18/06/2014 28
Panel event
Guest blog from panellist
Thematic networking
Curated content on theme
Recap blog article

Program Themes: each peaking at a
different time (With example activities)
1st
Qtr
2nd
Qtr
3rd
Qtr

18/06/2014 29
Workshop event
Relevant member profiles
Thematic networking
Curated content on theme
Recap blog article

Governance & Benefits
•  Better heads-up will mean better
planning around work schedules
•  Manageable chunks of work
•  Spread/shared workload
•  Exposure to learn by doing
•  Develop collaborative & diverse
leadership skills
•  Form meaningfully work
relationships with different peers
•  Year’s themes and plan visible to
all
•  Volunteers can engage at any
time during the year
•  But recognized as part of
leadership team if:
–  Commit to a min. of 2 program
quarters in different rotative roles
–  Contribute to the AGM and yearly
planning
18/06/2014
30

TELL US WHAT YOU WANT
BREAK-OUT SESSION - GROUPS OF 6-7, 25 MINS
18/06/2014 31

Choose Your Top 3 Choices
18/06/2014 32
Program
Themes
&
Subthemes
Number

ONLY
3

Choices

Found
a4on

Genera
list/
Special
ist

Strate
gic

Advis
or

Busin
ess

Leade
r

Digital
CommunicaBons

-‐
As
communicators,
what
does
it
mean
to
be
digital?

✔

✔

✔

Career
Development
and
Management

-‐  5
things
to
stay
marketable
in
a
tough
job
market

✔

✔

✔

Designing
and
Managing
Strategic
CommunicaBons

-‐
Building
an
integrated
global
plan

-‐
Strategic
communicaBons
means
business

✔

✔

✔

✔

BoosBng
Employee
Engagement
for
Beaer
Business
Results

✔

✔

CommunicaBons
for
Business
Impact

-‐  The
role
of
communicaBons
in
business
ethics

-‐  CommunicaBons
in
CSR

-‐  Sepng
up
for
crisis
communicaBons

✔

✔

✔

✔

✔

✔

✔

✔

✔

Or, Share Your Desired Themes
18/06/2014 33
Program
Themes
&
Subthemes
Founda4on
Generalist/
Specialist

Strategic

Advisor

Business

Leader

Share with Us
•  Members
–  Why you joined
–  Why you will/will not get involved
–  What will encourage you to renew
•  Non-Members
–  Why have you not joined/renewed
–  What would encourage you to join/sign up again
18/06/2014 34

GROUP REPORT-OUT
Facilitators: Sean, Kristen, Tom, Kasha, Anna, Danielle
18/06/2014 35

Re-Assess/Improve Fruitful Initiatives
Recruitment/Job

PosBng
Tie-‐Ups
in

CommunicaBons
&

MarkeBng

Pricing
strategy
to

diﬀerenBate
real
value

for
members

Community
database:

members
&
non-‐
members

Themed
networking

events
beyond
X’mas/
Galleae
des
Rois

Partnership
and
mixed

format
of
events

Up-‐skilling
on

collaboraBve
tools:

Asana,
SurveyMonkey,

MailChimp,
website/
blog,
etc.

Volunteer
recogniBon:
eg.

• CerBﬁcate
of
RecogniBon
for
Volunteer
Leadership

• A
professional
reference
from
President/VP/colleague

of
choice

• Grants/scholarship
to
select
conferences

• Paid
webinar
18/06/2014 36

Our Goal, Vision, Mission & Values …
Values
-‐
Our
Guiding
Philosophy?

IABC
Core
Principles
(ethics,
strategy,
analysis,
context,
engagement,
consistency)
+
CRISPA:

collaboraBve,
respecbul,
inclusive,
supporBve,
professional
and
accountable.

Mission
-‐
How
Do
We
Plan
to
Go
About
It?

Deliver
on-‐hand
professional
development
programs
inline
with
IABC
Global
Standards
thru

collaboraBve
and
rotaBve
volunteering,
providing
pracBcal
leadership
exposure
and
development.

Vision
-‐
What
Greater
Cause
Do
We
Serve?

Serve
as
the
go-‐to
source
and
quality
network
for
members
to
acquire
inexpensive
professional

development
and
contacts
in
internaBonal
business
communicaBons
to
be
at
the
top
of
their
game.

What
Problem
Are
We
Solving
For?

ArBculate
&
Deliver
Clear
Career
&
Professional
Value
to
Encourage
Member
Engagement
&
RetenBon

18/06/2014 37

18/06/2014 38
Things do not change. We change.
-- Henry D. Thoreau
Chance favors the connected mind.
― Steven Johnson, Where Good Ideas
Come From: The Natural History of
Innovation

IABC France AGM 2014: Review and New Strategy

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