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The Impact of Rich Media             Robert PefanisInternational Sales Director
Media Evolution!1. Multitude of2. Data DrFrom             Media Buying3. Mark to Audience Buying!4.   Facebook & the Socia...
Rapid Changes in the Media Scene1.   Multitude of Touchpoints2.   Data Driven Marketing3.   Facebook & the Social Data Lay...
Poets vs. EngineersWe have to attract Users to spend time with ourads: the Creative element!It’s not only about Targeting,...
You remember30% what you see50% what you see & hear70-90% what you see, hear& touch
Ad Format Comparison Expandable Banners have the highest Dwell Time
The Power of Video
Rich Media Ads are a Favorite for:Brand Advertising    Movie Opening     Product LaunchesBrand Advertising   Movie Opening...
They are also proving to be a powerful channel for performance           advertisers who want to increase traffic and sale...
Rich Media effectiveness study                             The study analyzed 24,000 creatives                            ...
Rich Media Boost Site Visits Three-fold; with Video, Six-fold                          Site Visits by Format 600% 500% 400...
Branding: Rich Media Boosts Visits of Non-clicking              Users Nearly Two-fold                  Post-impression Sit...
Direct Response: Rich Media Boosts Post-click Site Traffic Four-                  fold, with Video, Nine-fold             ...
Dwell Rate & Conversion Rate
Successful Rich Media Cases1. Multitude of2. Data Getting      Users Engaged!1.   Data Layer2.   Automated Media Buying3. ...
More Rich Media Case Studies onhttp://creativezone.mediamind.com/Default.aspx
Thank you!  email: robertp@thinkdigital.net  facebook.com/thinkdigital
The impact of rich media - Robert Pefanis at IAB Forum 2012
The impact of rich media - Robert Pefanis at IAB Forum 2012
The impact of rich media - Robert Pefanis at IAB Forum 2012
The impact of rich media - Robert Pefanis at IAB Forum 2012
The impact of rich media - Robert Pefanis at IAB Forum 2012
The impact of rich media - Robert Pefanis at IAB Forum 2012
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The impact of rich media - Robert Pefanis at IAB Forum 2012

This is Robert Pefanis, Head of International Sales at ThinkDigital, presentation held at IAB Forum Romania 2012, regarding rich media and the impact of the new display formats.

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The impact of rich media - Robert Pefanis at IAB Forum 2012

  1. 1. The Impact of Rich Media Robert PefanisInternational Sales Director
  2. 2. Media Evolution!1. Multitude of2. Data DrFrom Media Buying3. Mark to Audience Buying!4. Facebook & the Social Data Layer5. Automated Media Buying6. Creativity on Tech Steroids7. It gets contagious
  3. 3. Rapid Changes in the Media Scene1. Multitude of Touchpoints2. Data Driven Marketing3. Facebook & the Social Data Layer4. Automated Media Buying5. Creativity on Tech Steroids6. It gets contagious
  4. 4. Poets vs. EngineersWe have to attract Users to spend time with ourads: the Creative element!It’s not only about Targeting, Delivering andAnalysis: The Target Audience should engage! Dwell Time is crucial!
  5. 5. You remember30% what you see50% what you see & hear70-90% what you see, hear& touch
  6. 6. Ad Format Comparison Expandable Banners have the highest Dwell Time
  7. 7. The Power of Video
  8. 8. Rich Media Ads are a Favorite for:Brand Advertising Movie Opening Product LaunchesBrand Advertising Movie Opening Product Launches
  9. 9. They are also proving to be a powerful channel for performance advertisers who want to increase traffic and sales.TRAFFICSALES
  10. 10. Rich Media effectiveness study The study analyzed 24,000 creatives More than 12 Billion impressions Site visits were measured using landing page conversion tags* Served in North America between July and December, 2011.
  11. 11. Rich Media Boost Site Visits Three-fold; with Video, Six-fold Site Visits by Format 600% 500% 400% 300% x6 200% 100% x3 0% Standard Banner Rich Media Rich Media with Video
  12. 12. Branding: Rich Media Boosts Visits of Non-clicking Users Nearly Two-fold Post-impression Site Traffic by Format200%160%120%80% X1.7 X1.940% 0% Standard Banner Rich Media Rich Media with Video
  13. 13. Direct Response: Rich Media Boosts Post-click Site Traffic Four- fold, with Video, Nine-fold Post-click Site Traffic by Format 1000% 800% 600% 400% X9 200% X4 0% Standard Banner Rich Media Rich Media with Video
  14. 14. Dwell Rate & Conversion Rate
  15. 15. Successful Rich Media Cases1. Multitude of2. Data Getting Users Engaged!1. Data Layer2. Automated Media Buying3. Creativity on Tech Steroids4. It gets contagious
  16. 16. More Rich Media Case Studies onhttp://creativezone.mediamind.com/Default.aspx
  17. 17. Thank you! email: robertp@thinkdigital.net facebook.com/thinkdigital

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