The online transformation for banking solution from IBM can enable your institution to use the power of Web 2.0 to deliver advanced online capabilities, services, and cross-channel support that enhances brand loyalty.
Online Banking Services: Enabling Banks to Advance their Online Capabilities
1. IBM Sales and Distribution Banking
Solution Brief
Online transformation
for banking
Reach the next generation of banking consumers
In years past, the bank was a central focus in the community. Bank
Highlights managers held positions of privilege and authority based on trust, and
the strength of banks was founded upon the relationships they built
● Create superior customer experience with customers. Today, however, new channels and new technologies
and loyalty using Web 2.0 capabilities
are rapidly transforming traditional banking.
● Deliver a consistent “anywhere, any-
time” experience across all channels
Moving beyond online banking
● Increase growth through innovation by But users are demanding to move beyond the typical online experience
capturing useful customer information
of simply checking a bank balance. They want more convenience and
and product development input from
online communities value-added electronic services such as budgeting and cash flow appli-
cations, along with a total view of their accounts—even those with
other institutions—or the ability to chat online with customer service
representatives 24x7.
To meet these challenges, many banks are looking to implement
a more collaborative relationship with customers and believe that
Web 2.0 capabilities such as Web applications, social networking,
video and content sharing, wikis and blogs can have a positive effect
on the top line, driving increased access to new customers, improved
customer service, and new product and service innovation.
The online transformation solution for banking from IBM, which capi-
talizes on game-like interaction models, rich Internet technologies,
social computing and advanced interface concepts applied to banking
interactions, can provide your customers an online experience that is
more rewarding, including:
● Delivering dynamically updated data and enhanced analysis
capabilities.
● Leveraging social networking communities to provide targeted advice
and simplified knowledge sharing.
● Automatically pulling advice content and improving content
searching.