1. © 2014 IBM Corporation
Der erfolgreiche Einsatz von
mobilen Lösungen im Unternehmen
Markus F. Hieronimus, IBM Germany
06.05.2014, Luzern

2. © 2014 IBM Corporation
Mobile continues to change the world
1 Bill.
Connected
Devices
2013 2014 2015
5.6 Mrd.
Sold mobile
Devices
41% CAGR
Wearable
Wireless
Devices

3. © 2014 IBM Corporation
Mobile Is Changing Interactions Across Industries
Mobile banking
transactions grew at
138% CAGR
from 0.3B in 2008
to 9.4B in 2012
25% of all
online search for
travel comes from
a mobile device
1/3of citizens
access federal
government website
by logging in from
phones or tablets

4. © 2014 IBM Corporation
Challenges:
• Scale:
• 16 million downloads in two months
• 1.6 million unique visitors in peak day
• 100 million daily hits in peak
• Cost: Existing native application too costly
• Security: App Authenticity is critical
Solution:
• Worklight on WAS cluster to develop,
secure, integrate and manage the end-to-
end mobile lifecycle of Apps
Benefits:
• Secure and easy to scale out
• Able to develop mobile apps quickly and
efficiently than with previous provider
“We believe Worklight as the MEAP can help
China Railways effectively build a new secure
mobile channel by end-to-end mobile lifecycle
support ”
China Railway’s Ticketing System

5. © 2014 IBM Corporation
Mobile Is Also Changing How Individuals
Are Getting Things Done
62% use
devices for work
related email
47% use
devices to read
and write docs
41% use
devices to access
work related apps

6. © 2014 IBM Corporation
“What we are doing is putting process orchestration
and process models in place, so that you can literally
see the characteristics of the hospital system… and
you can then influence that.”
~ Dale Potter, Senior VP and CIO, The Ottawa Hospital.
Goal: Top 10% performer in Quality of
Care and Patient Safety in USA
Challenges:
•Needed patient focused processes to improve
quality of care & better visibility
•Improve key metrics: Patient wait times,
Discharge rates, Instances of relapse
Solution:
Mobile Smarter Process to create a ‘Circle of Care’
visual interface improves communication and
collaboration within the care team.
Benefits:
•Instant: Faster consults and treatment enabled by
mobile
•Seamless: Improvements in patient flow through
the hospital and easy access to patient information
•Insightful: Benchmarking process execution to use
historic and real-time data to make better patient
care decisions
Ottawa Hospital provides patient-centric care

7. © 2014 IBM Corporation
Mobile goes Enterprise – B2E use-cases
Marketing executes
campaigns and promotions to
reach mobile consumers.
Field Service fixes
equipment, manages
parts, and customer
relationships.
Retailers place orders, scan
inventory, and request service.
Consumers conduct
mobile commerce
and payments.
IT staff manages
mobile devices.
Knowledge Workers
communicate and
collaborate.
Field Sales manage
customers, revenue,
and territories.
Managers approve
travel, time, vacation,
and expenses.
Plant operations
manages work orders,
inventory, and assets.
Warehouse staff
receives raw goods
and transfers materials
to manufacturing.
Consumers receive
mobile offers and
communications.
Business leaders
monitor performance
and changes.

8. © 2014 IBM Corporation
• 100 Managers making 10 trips of 10-minutes back to their screen a day
• 100 x 10 x 10 = 10,000 minutes a day or walking back and forth to the screen
across all the managers.
• 10,000 minutes per day x 5-days a week x 48-weeks a year = 2,400,000 minutes
per year or 40,000 hours
• Fully burdened rate of a DC Manager = £70k per Annum
• Cost per hour of a managers time = £70,000 / 48-weeks /37.5 hours = £38.88 per
hour
• Cost of wasted walking around time = 40,000 hours x £38.88 = £1,555,200
Solution for DC Managers Made with IBM

9. © 2014 IBM Corporation
Things That Mobile Leaders Are Doing Differently

10. © 2014 IBM Corporation
Things That Mobile Leaders Are Doing Differently
They use mobile to fundamentally TRANSFORM the way
they do business
4
They use insights to ENGAGE their customers wherever
they are
3
They BUILD apps that unlock core business knowledge for
mobile uses
1
They secure and manage the mobile enterprise
to PROTECT their assets
2

11. © 2014 IBM Corporation

12. © 2014 IBM Corporation
Challenges
Rohde & Schwarz wanted to create a mobile
enterprise infrastructure that would help it
support multiple devices and create applications
for customers, partners and employees
Solution
Using the IBM® Worklight® mobile platform, the
organization can develop and deploy hybrid
HTML5 applications to deliver content across
multiple mobile platforms
Benefits
 Reduces multiplatform development costs by
60 percent when developing for five platforms
 Shortens time to market with hybrid
application development across multiple
mobile operating systems
“After lots of evaluations, we decided that Worklight
seems to fit best with our environment and our needs.
Now we are able to deliver exceptional apps in weeks
instead of months.”
~Manfred Metz,
corporate mobility manager, Rohde & Schwarz
Rohde & Schwarz cuts mobile
development costs by 60%

13. © 2014 IBM Corporation
Take-away
 Mobile is changing and will change the world
 Enterprises should explore theire opportunities bold in
• B2C / B2B
• B2E
 Success factors: Transform – Engage – Build – Protect

14. © 2014 IBM Corporation
Der erfolgreiche Einsatz von
mobilen Lösungen im Unternehmen
Markus F. Hieronimus, IBM Germany
06.05.2014, Luzern

15. © 2014 IBM Corporation
Ansprechpartner / Informationen
15
Tillmann Kretschmer
TKRETSCH@de.ibm.com
49-172-6378844 M: 49-172-6378844
Sales Leader Mobile (FSS & Public Germany, Austria, Switzerland)
 IBM Mobile First
 IBV Mobile Studie abrufen
 IBM Worklight - App Development, Testing, Integration, Management
 Mobile Device Management mit MaaS360