Things to consider as your organization evaluates the importance of online Customer Engagement

1. The heart of the Emerging Sharing Economy is its
Exceptional Digital Experience:
Energize Your Customer Engagement with analytics, Social
and rich dynamic content
The customer-centric sharing economy is exploding in the US
and abroad powered by dynamic market portals
In the last two years 52%
of Americans have rented,
borrowed or leased the kinds of
items people usually own5
1.7milPeople globally are
members of car-sharing
services7
UK adults now
participate in the
Sharing Economy5
IBM’s expertise and leadership in creating Exceptional
Digital Experiences is clear across many industries:
75% of the world’s Fortune 100 companies
have licensed IBM social software9
12 3 10
of the top 14
global banks8
of the top 6
largest global retail
chains8
of the top 12
automotive
manufacturers
worldwide8
of global top 7
insurance
companies8
5
91%Sharers who would
recommend the last
sharing service they used
to a friend or colleague6
73%Users of emergent
sharing services who use
social networking sites6
1. The “Upwardly Mobile” Enterprise: Setting the Strategic Agenda by IBM
https://www-950.ibm.com/events/wwe/grp/grp037.nsf/vLookupPDFs/IBM Institute for Business Value - IBV Mobile Enterprise Study 2013/$file/IBM Institute for Business Value - IBV Mobile Enterprise Study 2013.pdf
2. Analytics: The widening divide by IBM
http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=XB&infotype=PM&appname=GBSE_GB_TI_USEN&htmlfid=GBE03448USEN&attachment=GBE03448USEN.PDF
3. Fifty Essential Social Media Marketing Stats by Stacey Miller, Vocus
http://www.vocus.com/blog/essential-stats-social-media-marketing/
4. Trends in Online Video in 2014 and What They Mean for Healthcare by Thomas Hofstetter, Points Group
http://www.pointsgroupllc.com/trends-in-online-video-in-2014-and-what-it-means-for-healthcare/
5. The State of the Sharing Economy May 2013: Food Sharing in the UK by The People Who Share
http://www.thepeoplewhoshare.com/tpws/assets/File/TheStateoftheSharingEconomy_May2013_FoodSharingintheUK.pdf
6. Sharing is the New Buying by Vision Critical
http://www.visioncritical.com/blog/sharing-is-the-new-buying
7. Technology will marginalize the market economy, invigorate the sharing economy and nonprofits will become the norm by Nonprofit Law Prof Blog
http://lawprofessors.typepad.com/nonprofit/2014/03/technology-will-marginalize-the-market-economy-invigorate-the-sharing-economy-and-nonprofits-will-be.html
8. As per 2012 Fortune 100 list by revenue ranking, IBM marketing
9. IBM Finance, July 2013
Sources
Mobile
Experiences
73% of organizations
have seen measurable
ROI from their mobile
initiatives.1
Social
Networking
Businesses that blog get 55%
more web visitors and 67% more
leads, but more importantly,
81% of purchasers get advice
from their social network before
making a purchase1
Analytics &
Optimization
58% of organizations now
apply analytics to create a
competitive advantage
within their markets or
industries, up from 37%
just one year ago2
Rich Media
Management
52% of consumers say that
watching a video makes
them more confident in
online purchases3
80 million
sharers in USA6
52%
23 million
sharers in UK6
62%