This document discusses the importance of cloud computing for businesses. It outlines how cloud can significantly reduce IT costs by shifting to an operating expenditure model. Cloud provides elastic resources, 24/7 monitoring and management to improve availability, and relieves the IT team of daily operations. This allows businesses to focus on innovation and disruptive business models. While cloud carries some risks, vendors have greater economies of scale and expertise to manage security, downtime, and data control issues compared to businesses. The document promotes a hybrid cloud model from IBM that provides flexibility, visibility, control and access to data/analytics tools and services to drive competitive advantage.

1. Presented by:
WHY IS CLOUD SO IMPORTANT TO
YOUR BUSINESS
May 19, 2015
Mauro Ronci
MSP Sales Leader Middle
East and Africa

2. © IBM Corporation 1
Could-Technologies
allow SMBs to greatly
improve their
competitive position in
the market
Cloud Economics
Significantly reduce IT costs.
Shift capital expenditure into
operating one (Capex to Opex).
IT costs become variable and
predictable resulting in lower
financial risks.
Resources elasticity and solution
availability.
Increases the availability of your
IT, through 24x7 monitoring and
management.
Relieves your IT team from daily
operations and provides you a
single point of contact for your
heterogeneous environment.

3. To really disrupt, a business should focus on
building differentiation and rent the rest..

4. © IBM Corporation 3
Companies of all
sizes have the
ability to disrupt,
or face the
prospect of being
disrupted
Business Value
Frees capital needed to
innovate.
Increases business agility.
Provides access to expensive
IT technologies.
Provides access to critical IT
skills.
Allows innovative business
models (IT as enabler).
“Two guys in a Starbucks can have access to the
same computing power as a Fortune 500
company.”
Jim Deters Founder, Galvanize

5. © IBM Corporation 4
Could-Technologies
are not risk-free.
But are businesses
really better
equipped than
their cloud vendors
to manage
inevitable
emergencies?
Security
Downtime
Data Control
and Location
Cloud technologies carry the
same risks you do in your current
environment, but MSPs have
larger economies of scale
resulting in better technology,
more resources and higher skills
to cope with those risks.
Hybrid cloud allows you full
control over data location.
Virtualized resources allow
to cope with failure in a
fraction of the time.

6. © IBM Corporation 5
WILL YOU DISRUPT
OR BE DISRUPTED BY
YOUR INDUSTRY?

7. © IBM Corporation 6
The new hybrid cloud
delivers choice and
flexibility
with control
Visibility, control and
security
Everywhere data and
services exist.
Data and analytics
To provide the best insight
you can from all relevant
data inside and outside your
organization and optimize
data sovereignty.

8. © IBM Corporation 7
Data and analytics
in hybrid cloud will
fuel competitive
advantage
 Data services to replicate and
synchronize data
 Analytics services to refine data and
provide insight
 Cognitive computing services to interact
with and change the world
of new applications
will be data intensive*
* SOURCE: IDC
~80%

9. © IBM Corporation 8
WILL YOU BE LEFT BEHIND
WHILE OTHERS
TRANSFORM?

10. © IBM Corporation 9
The new hybrid cloud transforms roles
across the organization
 Developers are empowered
 Business leaders innovate
 IT leaders advance change

11. © IBM Corporation 10
Leaders need
access to cloud
business apps in
their hybrid cloud
to drive
competitive
advantage
Software-
as-a-Service
(SaaS)
Accelerate business innovation
Engage and collaborate
Connect business processes
fueled by powerful analytics
of Pacesetters say SaaS has changed their
organization’s business model*
*SOURCE: IBM CENTER FOR APPLIED INSIGHTS, “CHAMPIONS OF SAAS”
STUDY, JANUARY 2014
71%

12. © IBM Corporation 11
Developers
need a digital
innovation
platform to rapidly
bring
new products and
services to market
Digital
Innovation
Platform
Extend existing IT investments
into cloud business and
delivery models
Enable seamless delivery with
full DevOps and app lifecycle
management
Use any combination of
public, dedicated and local
development and deployment
Bluemix provides expertise and services across market leading
categories:

13. © IBM Corporation 12
IT needs a mix
of deployment
models and
enterprise grade
world class
infrastructure
World Class
Cloud
Infrastructure
in Kuwait
 Open, secure, and scalable
-Cloud infrastructure-as-a-service
choices
-On-premises private cloud and
systems
 Global cloud footprint
 Secure, high-speed network
 Expert services and tools

14. © IBM Corporation 13
ARE YOU READY TO
EMBRACE THE BENEFITS
OF HYBRID CLOUD WITH
UBG AND IBM?

15. THANK YOU
Mauro Ronci
MRonci@ae.ibm.com
https://ae.linkedin.com/pub/mauro-ronci/7/a26/936