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Applications for Cognitive Computing

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25 juil. 2016

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Cognitive

Experience

Speed

Design a vase.

Design a better way for people to enjoy
flowers in their homes.

IBM Design :: IBM Confidential :: ©2013 IBM Corporation

IBM Design :: IBM Confidential :: ©2013 IBM Corporation
Empathy

Observe Reflect Make

Observing is
about immersing
yourself in your
users’ world.
Sponsor Users

Reflecting is about
converging on a
point of view.
Playbacks

Making is
about giving
form to new
ideas.

outcome, not Process.

It was inefficient.
But it worked.
—General Stanley McChrystal
Team of Teams, 2016

VP
PhD
Inventor
GM
Published writer

Culture

IBM STUDIOS PROGRAM
17
People +
Places +
Practices.

Where … how does it apply?

Cognitive Enterprise … simplicity in concept
IBM GPS :: IBM Confidential :: © 2016 IBM Corporation

Cognitive Enterprise … iterative design & agility
IBM GPS :: IBM Confidential :: © 2016 IBM Corporation
Front Office
Trans...

21
© 2016 IBM Corporation

Applications for Cognitive Computing

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Applications for Cognitive Computing

25 juil. 2016

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Thank you for your interest in the recent NY Outthink breakfast on July 19th at the Rainbow Room. Presentations shared highlighted how cognitive computing is being applied today in a variety of business situations, in many industries, and across multiple business functions. Presentation by Jason Kelley

Thank you for your interest in the recent NY Outthink breakfast on July 19th at the Rainbow Room. Presentations shared highlighted how cognitive computing is being applied today in a variety of business situations, in many industries, and across multiple business functions. Presentation by Jason Kelley

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Applications for Cognitive Computing

1. Cognitive
2. Experience
3. Speed
4. Design a vase.
5. Design a better way for people to enjoy flowers in their homes.
6. IBM Design :: IBM Confidential :: ©2013 IBM Corporation
7. IBM Design :: IBM Confidential :: ©2013 IBM Corporation Empathy
8. Observe Reflect Make
9. Observing is about immersing yourself in your users’ world. Sponsor Users
10. Reflecting is about converging on a point of view. Playbacks
11. Making is about giving form to new ideas.
12. outcome, not Process.
13. It was inefficient. But it worked. —General Stanley McChrystal Team of Teams, 2016
14. VP PhD Inventor GM Published writer
15. Culture
16. IBM STUDIOS PROGRAM 17 People + Places + Practices.
17. Where … how does it apply?
18. Cognitive Enterprise … simplicity in concept IBM GPS :: IBM Confidential :: © 2016 IBM Corporation
19. Cognitive Enterprise … iterative design & agility IBM GPS :: IBM Confidential :: © 2016 IBM Corporation Front Office Transformation Digitally driven front office Delightful Customer experience Real-time actionable data Enjoyable Systems of engagement Intelligent automation Embedded analytics Intelligent digital support Trusted Systems of record Democratized learning Back Office TransformationCognitive Technology Discover Decide Engage ONE Office Transformation Radical Collaboration Enterprise Curiosity & Innovation
20. 21 © 2016 IBM Corporation

Notes de l'éditeur

What do we mean by user experience? Often we start with a brief like “design a coffee maker.” So we get out our spreadsheet and write down “pot, lid, heating element, button, etc.” and we end up with the same old stuff that’s already on the market.
What could we create if we started with this kind of experience? Maybe the solution is a service like Starbucks or an ecosystem like Keurig. Breakthroughs stem from a well-defined problem we’re solving for the user and a deep understanding of who that user is.
What could we create if we started with this kind of experience? Maybe the solution is a service like Starbucks or an ecosystem like Keurig. Breakthroughs stem from a well-defined problem we’re solving for the user and a deep understanding of who that user is.
Adaptability vs. Efficiency