Steven N. Schonberger discusses broadening approaches to incentives for sustainable and efficient water management. Incentives have been used for millennia to manage shared water resources through various legal codes and religious figures. Now, incentives are interlinked with macroeconomic, energy, food security, and social policies. To improve water management, a more comprehensive approach is needed that addresses scarcity of organizational capacity and accountability in water sectors. Investments should strengthen resources assessment, basin management, and support decentralized management with new technologies. Ultimately, the planet must be viewed not as endless resources but as a fragile, isolated system that requires care.