Daniel Ord's presentation about the four biggest platforms to use before, during and after conferences

1. 4 Social Media
PlatformsDaniel Ord
Twitter: @danielord
http://www.flickr.com/photos/nccarf_au/4744591409/sizes/l/

2. 1. Facebook
2. LinkedIn
3. Twitter
4. Instagram

3. Facebook

4. Facebook
- the world’s
largest social
network

5. About Facebook
World’s largest social network with more than 1 billion
users.
1 billions users means very difficult maintain - lot’s of
things change often.
Source: Facebook September 2012

6. 3 pillars of Facebook
News Feed
Timeline
Graph Search
https://twitter.com/mashable/status/291245509031632896

7. News Feed
https://twitter.com/mashable/status/291245509031632896

9. 74 % of Facebook users login daily
Kilde: Facebook 2012

10. 70 % of global
likes are in
News Feed

11. On Phones
60 % of mobile likes are in News
Feed
43 % of mobile comments are in
News Feed
Kilde: Facebook September 2012

12. Most important part
of Facebook for
organisations is the
News Feed

13. Timeline
https://twitter.com/mashable/status/291245509031632896

14. Facebook Pages
Timeline with updates that
go to the News Feed
Cover Photo
Apps

15. Timeline
Newest layout focusses
on exploration

16. Ads and the Timeline
Only 20 % of global Facebook
users see “unpaid” updates
You can pay for more
exposure with Promoted Posts
and Sponsored Content
Kilde: Facebook 2012

17. Promoted Posts
Make a post stay in News Feed for longer

18. Sponsored Stories
Show your Pages content as though is was a regular
post, but as an ad - work for people who haven’t liked
you page

19. Social Ads
Social ads are very effective because people don’t see
them as ads. They are content.
You cannot “opt out” of social ads.
Facebook is no longer an entirely free platform. You can
still easily use it as such, but as with most things, you will
get better results by spending a little on ads.
http://www.flickr.com/photos/m0php/3357407602/sizes/l/

20. Graph Search
https://twitter.com/mashable/status/291245509031632896

21. Search has
finally come
to Facebook

22. Search with
“human
language”

27. Do’s and Don’ts
DO use Facebook to reach a wide audience
DO use Facebook to allow people to join event - but
don’t use as final sign-up page
DO use Facebook before and after to discuss and
communicate - less during
DO plan content in advance
DON’T expect Facebook to “run itself” - it takes work
DON’T view Facebook as a marketing platform - it’s a
2-way platform

28. LinkedIn
the pro social network

29. What is LinkedIn?
A social network for “work”
175 mio. users
20 % jobseekers
80 % passive (in a job)
Kilde: LinkedIn, Lars Ingerslev

30. The actually
make money
Where from?
20 % premium
accounts
30 %“ads”
50 %
recruitment
Kilde: LinkedIn, Lars Ingerslev

31. It’s about visibility
LinkedIn is a global
phonebook - people
use it seriously
http://socialmediatoday.com/node/493633

32. Personal profile
The core of LinkedIn
Basis for your network
Used for searching and
finding
Groups
InMail (messages)

33. Groups
Networking og knowledge sharing

34. Like the ICCA group
ICCA Scandinavia Chapter

35. Company Profiles
Sort of like Facebook
Updates, followers and Insights
Products and Services
Job listings
Events

36. Events (under More)
Good way of getting attention

37. LinkedIn Ads
LinkedIn Ads
- “jobs, not demographic”, however...
- Location
- Company
- Job title
- School
- Skills
- Group
- Gender
- Age

38. LinkedIns annonceplatform -
jobfunktion, ikke demografi

41. Do’s and Don’ts
DO use LinkedIn to create discussion Groups
DO use LinkedIn to find and reach people - to create
a network
DO use LinkedIn for visibility and availability
DO use LinkedIn as a multi-tool to suit your purpose
DON’T use LinkedIn like Facebook - it isn’t
DON’T use LinkedIn without thinking it through - it
might be the hardest platform to use

42. Twitter
- an introduktion
http://www.flickr.com/photos/eldh/5858249526/sizes/l/

43. So what is
Twitter?

44. Twitter in short
Twitter is a free “microblogging” service
That means tiny messages of max 140 characters
Public to everybody online
Can be responded to and sent on to others
Can contain text, links, photos and video.
Chronological layout
No “Facebook-comments” like function
No preferential treatment to celebs or others
Very conversational and real-time: Great for
events

45. A Twitter stream

46. Looks a lot like Facebook,
just has less “stuff”

48. A Twitter-profile
Much less “stuff” than Facebook

49. ... such as all this

50. Twitter 288
million users
worldwide -
3. largest social
network
Source: http://www.ibtimes.com/google-plus-becomes-worlds-no-2-social-network-after-facebook-knocking-twitter-1042956

51. Important terms
Each message is a “tweet” (not “twit”)
Hashtags
Retweets
Mentions
Direct Message
Followers and Following
http://www.flickr.com/photos/netzkobold/3389655485/sizes/o/

52. Tweet

53. Hash tag (#)

54. Retweet (RT)

55. Mentions (@ + Navn)

56. Hashtags (#)
Hashtags are ways on taking part
in larger discussions
Can be very useful
Keep an eye on the discussion in
real time
We are using #ICCAscan today

57. Search hashtags via search.twitter.com
or via free software

58. Do & Don’t
DO use precise and active language
DO share pictures and links
DO remember that Twitter is about conversation
DO use hashtags to join existing conversations
and create new ones
DON’T overuse hashtags!
DON’T link Twitter to Facebook and crosspost
automatically
DON’T use Twitter for one-way broadcast
DON’T expect to understand Twitter, if you don’t
actually try and use it yourself

59. Instagram

60. Who’s on
Instagram?
- hands up

61. User count rising
100 mio.
100
75
50
25 30 mio.
0
March 2012 November 2012
Simple Measured Newsletter November 8th 201 & http://www.digitalbuzzblog.com/infographic-instagram-stats/
2

62. A mobile, visual network

63. Desktop Profiles

64. Do & Don’t
DO post right-now images and ideas
DO follow others and engage
DO search other hashtags
DON’T overdo the hashtags
DON’T “steal” other people’s content and post as
your own
DON’T post copyrighted material

65. Ask us!
daniel@seismonaut.com
Twitter: @danielord
.com
http://www.flickr.com/photos/stuckincustoms/2380543038/