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European Tourism: Trends & Prospects
28th May 2014, Paris
Head of Department, Research & Development
European Travel Commission
Europe is by far the most visited destination worldwide…
… but relative weights are changing.
16% 23% 30%
Share (%) of international tourist arrivals by region of destination, UN World Tourism Organization.
Annual average growth by region of destination, UN World Tourism Organization.
A bright future ahead for world tourism
Annual average growth 2010-2030, UN World Tourism Organization.
Key trend 1: emerging economies on the rise
Share of intra-regional and inter-regional travel by region of destination in 2030, UN World Tourism Organization .
Key trend 2: most travel remains within regions
Key trend 3: emerging economies invest in tourism
Source: UN World Tourism Organization (UNWTO).
A new world tourism order by 2030?
Source: ETC Portfolio Analysi.s
Where does growth for Europe come from?
-8% -3% 2% 7% 12% 17%
Source market contribution to growth in Europe, 2013-16
% of total Europe inbound arrivals growth 2013-16
Where will growth come from?
International arrivals generated by 100 population, UN World Tourism Organization.
Thank you for your attention!