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Integration of management and technology with social change approaches for Social Marketing

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Dr.Kumuda Gururao
Dr.Kumuda Gururao

This slideshow explains how social marketing can be managed by taking technology into account with reference to Indian context..

Education
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Integration of management and technology with social change approaches By Dr.Kumuda Gururao Consultant for Hr.Education & Corporate Sectors http://www.advisor2u.com
WHAT IS MARKETING?
[object Object]
BASIC FUNCTIONS OF MARKETING Source : http://tutor2u.net/business/marketing/what_is_marketing.asp
WHAT IS SOCIAL MARKETING?
[object Object],[object Object]
[object Object]
EXAMPLES: ,[object Object],[object Object],[object Object],[object Object]
DIFFERENCES BETWEEN GENERAL AND SOCIAL MARKETING?
DIFFERENCES BETWEEN GENERAL AND SOCIAL MARKETING? General Marketing Social Marketing One time or short time effect on customer (TV, Cell phone,DVD Player etc) Continuous effect on people Profit based Non-profit based Involves 4Ps of marketing 4Ps + Others such as policy, partnership, purse strings and public
REALIZING SOCIAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PARTNERSHIP – CAN BE DONE ON PUBLIC - PRIVATE PARTNERSHIP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW WOULD YOU USE INTERNET TO IMPLEMENT SOCIAL MARKETING? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY SHOULD YOU INVOLVE SOCIAL MEDIA ,[object Object],[object Object]
MANAGEMENT OF SOCIAL MARKETING ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
SOCIAL MARKETING – VARIOUS PHASES OF IMPLEMENTING SOCIAL MARKETING ,[object Object],[object Object],[object Object],[object Object]
SOCIAL MARKETING – VARIOUS PHASES OF IMPLEMENTING SOCIAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. ANALYZE THE PROBLEM ,[object Object],[object Object],[object Object],[object Object]
3. PLAN SOCIAL MARKETING ,[object Object],[object Object],[object Object],[object Object]
4. IMPLEMENT THE PLAN ,[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDY ,[object Object],[object Object],[object Object],[object Object],[object Object]
PUSH NOTIFICATION FROM TWITTER – FOR THE HASHMARK #UNSMOKE Source - http://www.replenishblog.com/?p=166
SIM –SOCIAL INFLUENCIAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]
ROLE OF INDIA IN SOCIAL MARKETING ,[object Object],[object Object],[object Object]
THE DO'S AND DON'TS OF SOCIAL MEDIA   Source : http://www.thesteelmethod.com/b2bdodont.html
Original Source : http://www.thesteelmethod.com/b2bdodont.html
Original Source : http://www.thesteelmethod.com/b2bdodont.html
USER INTERACTIVE RELATIONSHIP U1 for SM1 U3 for SM1 U2 for SM1 U1 for SM2 U3 for SM2 U2 for SM2 U1 for SM3 U3 for SM3 U2 for SM3 U1 for SM4 U3 for SM4 U2 for SM4
USER RELATIONSHIP MANAGEMENT -ELGG ,[object Object]
[object Object]
Screenshot of Elgg 2
WHAT CAN BE DONE USING SML-ELGG? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS THE MAIN ADVANTAGE OF USING ELGG? ,[object Object]
THANK YOU ,[object Object],[object Object],[object Object],[object Object]

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Integration of management and technology with social change approaches for Social Marketing

  • 1. Integration of management and technology with social change approaches By Dr.Kumuda Gururao Consultant for Hr.Education & Corporate Sectors http://www.advisor2u.com
  • 3.
  • 4. BASIC FUNCTIONS OF MARKETING Source : http://tutor2u.net/business/marketing/what_is_marketing.asp
  • 5. WHAT IS SOCIAL MARKETING?
  • 6.
  • 7.
  • 8.
  • 9. DIFFERENCES BETWEEN GENERAL AND SOCIAL MARKETING?
  • 10. DIFFERENCES BETWEEN GENERAL AND SOCIAL MARKETING? General Marketing Social Marketing One time or short time effect on customer (TV, Cell phone,DVD Player etc) Continuous effect on people Profit based Non-profit based Involves 4Ps of marketing 4Ps + Others such as policy, partnership, purse strings and public
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. PUSH NOTIFICATION FROM TWITTER – FOR THE HASHMARK #UNSMOKE Source - http://www.replenishblog.com/?p=166
  • 31.
  • 32.
  • 33. THE DO'S AND DON'TS OF SOCIAL MEDIA   Source : http://www.thesteelmethod.com/b2bdodont.html
  • 34. Original Source : http://www.thesteelmethod.com/b2bdodont.html
  • 35. Original Source : http://www.thesteelmethod.com/b2bdodont.html
  • 36. USER INTERACTIVE RELATIONSHIP U1 for SM1 U3 for SM1 U2 for SM1 U1 for SM2 U3 for SM2 U2 for SM2 U1 for SM3 U3 for SM3 U2 for SM3 U1 for SM4 U3 for SM4 U2 for SM4
  • 37.
  • 38.
  • 40.
  • 41.
  • 42.