How can you make your organization more innovative, adaptive, and creatively competitive?
Too many executives focus on ideas, but to generate powerful and effective solutions, they ought to instead focus on behaviors and culture—fostering teams that ask questions, experiment, refine, and collaborate.
After studying 400+ companies, global design firm IDEO has identified six essential qualities to drive innovation.
In this webinar, David Aycan, Managing Director - IDEO Products, shares insights from his research and explains how your team can drive change through creativity and innovation.
IDEO Creative Difference: Six Behaviors of Creative and Innovative Teams
1. SIX BEHAVIORS OF CREATIVE
& INNOVATIVE TEAMS
MURAL WEBINAR
HOSTED BY
DAVID AYCAN
MANAGING DIRECTOR
IDEO
@daycan
MARIANO SUAREZ-BATTAN
CEO/FOUNDER
MURAL
@batmelon
@mural @ideo_cd
15. IDEOPRODUCTS••CREATIVEDIFFERENCEOVERVIEW••2018
15
successfullaunches
building capabilities
3.4x
20%
24%
50%
38%
69%
25%
Teams work in
parallel across
functions, and work
together daily
Leaders who
foster clear
purpose and
consistent
intent
Teams that
frequently pulse
their customers
more than once a
month
Teams with
decision-making
authority and
a clear way forward
Teams that
explore and
iterate 5 or more
solutions
Teams who
create space to
problem solve during
implementation
SOURCE: CREATIVEDIFFERENCE.IDEO.COM
Six factors for tripling
the effectiveness of teams