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ACE MIS AND OUTREACH
STRATEGY CONTEXT
By Paul Cleary
1. ACE MARKET INFORMATION
SERVICES
ACE Market Price Alerts
ACE uses the trading platform to compile the current (spot) market price for the key
commodities in the key urban centres (Lilongwe, Blantyre).
ACE trade Alerts
ACE sends information on real trade opportunities that are listed on the ACE trade
platform. These include messages on the Bid Volume Only auctions; Offer Volume Only
auctions; and bids to buy / offers to sell.
ACE Price Differentials
Using the spot prices for Lilongwe and Blantyre mentioned above, ACE calculates a price
for commodity in the different districts, based on an average transport cost from the
district to Lilongwe or Blantyre.
A FEW FACTS ABOUT THE MARKET INFORMATION
SYSTEM
 Number of contacts on the system: 158,106
 Number of contacts with numbers on the system: 55,446
 Number of SMSs sent weekly: 3,014
2. INCREASING THE ADOPTION
OF ACE SERVICES
ACE Financial Support 2018 / 2019
How do we increase the adoption of ACE services?
 Market Information
 Trade Facilitation
 Warehouse Receipt System
 Increasing volumes with Chithumba
 Structured trade for Farmers
THE ACE MARKETING SCHOOL
 In depth 3 day training for Farmer Organisations to understand ACE services and how to use them
 ACE started implementing the training in 2017
 A number of other activities have been developed and are being implemented alongside the
training with the aim of ensuring that Farmer Organisations adopt ACE services
 AMS follow-up
 AMS for FO leaders
 Marketing plan
 Closeout meetings
Some figures
*These were not always 30 people per FO – we had trainings with just a few members
from each FO
2017 2018 2019
Number of FOs who
were trained
75* 94 68
Number of FOs who
traded
27 48 41
Number of People
within those FOs who
traded
288 937 1213
Tonnage traded (MT) 148.3 561.7 901.7
% FO uptake 36% 51% 60%
% Farmer Uptake 13% 33% 59%
TO SUMMARISE…
 Market Information has an impact on sales prices that farmers obtain
 However, it is not enough…
 Farmer capacity needs to be developed, through trainings such as the ACE
Marketing School, in order to increase the adoption of ACE services as well
as the ability to access structured markets.
Page 11
Discussion

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ACE Presentation: ACE MIS and outreach strategy context, P. Cleary, December 5, 2019

  • 1. ACE MIS AND OUTREACH STRATEGY CONTEXT By Paul Cleary
  • 2. 1. ACE MARKET INFORMATION SERVICES
  • 3. ACE Market Price Alerts ACE uses the trading platform to compile the current (spot) market price for the key commodities in the key urban centres (Lilongwe, Blantyre). ACE trade Alerts ACE sends information on real trade opportunities that are listed on the ACE trade platform. These include messages on the Bid Volume Only auctions; Offer Volume Only auctions; and bids to buy / offers to sell. ACE Price Differentials Using the spot prices for Lilongwe and Blantyre mentioned above, ACE calculates a price for commodity in the different districts, based on an average transport cost from the district to Lilongwe or Blantyre.
  • 4. A FEW FACTS ABOUT THE MARKET INFORMATION SYSTEM  Number of contacts on the system: 158,106  Number of contacts with numbers on the system: 55,446  Number of SMSs sent weekly: 3,014
  • 5. 2. INCREASING THE ADOPTION OF ACE SERVICES
  • 6. ACE Financial Support 2018 / 2019
  • 7. How do we increase the adoption of ACE services?  Market Information  Trade Facilitation  Warehouse Receipt System  Increasing volumes with Chithumba  Structured trade for Farmers
  • 8. THE ACE MARKETING SCHOOL  In depth 3 day training for Farmer Organisations to understand ACE services and how to use them  ACE started implementing the training in 2017  A number of other activities have been developed and are being implemented alongside the training with the aim of ensuring that Farmer Organisations adopt ACE services  AMS follow-up  AMS for FO leaders  Marketing plan  Closeout meetings
  • 9. Some figures *These were not always 30 people per FO – we had trainings with just a few members from each FO 2017 2018 2019 Number of FOs who were trained 75* 94 68 Number of FOs who traded 27 48 41 Number of People within those FOs who traded 288 937 1213 Tonnage traded (MT) 148.3 561.7 901.7 % FO uptake 36% 51% 60% % Farmer Uptake 13% 33% 59%
  • 10. TO SUMMARISE…  Market Information has an impact on sales prices that farmers obtain  However, it is not enough…  Farmer capacity needs to be developed, through trainings such as the ACE Marketing School, in order to increase the adoption of ACE services as well as the ability to access structured markets.