Successful participation in fairs in five steps 1. Think of a concept 2. Determine the budget 3. Create back planning and schedule 4.Organise a kick-off meeting 5.Stick to the planning and deadlines and do not forget the after-sales campaign.

1. Successful participation in fairs in
five steps

2. Did you know?
• 80% of people expect a giveaway at
fairs?
• Invitations and after-sales by post
score higher (44% more response)
when you give away a free gift?

3. 1. Concept
• Think of a concepts that fits your
objective and your target group
• Involve management and the staff at
the stand
• Integrate everything into the concept

5. 2. Budget
• Determine the budget; ideally, this has
been estimated within the total
marketing budget
• Get everyone excited and then
present the budget

7. 3. Schedule and back planning
• Use after-sales as your final goal
• In the schedule, state the planning,
elevator pitch, the budget, telephone
numbers and the set-up

9. 4. Kick-off
• 2 weeks beforehand
• Invite everyone who is involved with
the project

11. 5. Execution
• Plan deadlines in your diary
• Send reminders; not everyone is
working on the fair on a daily basis
• Make sure that the after-sales
campaign is ready before the fair
• Do not forget the no-shows in the
after-sales

12. A fair is not your point of
departure or your final goal.
Simply put, it is a live
moment in one of your
marketing campaigns.

13. Thank you for your attention!
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