Traditionally Graphic Design focused on design for print including brand and identity systems, books, maps, icons, advertising campaigns, posters etc. Today, it is a part of the Communication Design discipline, an umbrella term which explores designing strategic messages, creating functional solutions and engaging with the target audience through the use of appropriate language, visuals, moving images and digital experiences. The presentation explores basic principles and key trends of basic design.

1. #GRAPHIC DESIGN 101

2. GRAPHIC DESIGN-
Designing
strategic
messages
Creating
functional
solutions Use of
appropriate
language &
visuals
An umbrella term which explores-

3. Digital
Media
Interactive
Design
Photography Filmmaking
Typography
Print Media
Design
Softwares
GRAPHIC DESIGN REQUIRES UNDERSTANDING OF

4. BASIC GRAPHIC DESIGN PRINCIPLES
Shape, Spacing,
Balance and
Alignment
Working with
Typeface
Colour, Texture,
and Imagery
Repetition
and
Consistency

5. SHAPE, SPACING,
BALANCE
&
ALIGNMENT
BASIC GRAPHIC DESIGN PRINCIPLES

6. BASIC GRAPHIC DESIGN PRINCIPLES
AND IMAGERY
COLOUR,
TEXTURE
Colour
Contrast

7. WORKING WITH TYPEFACE
BASIC GRAPHIC DESIGN PRINCIPLES
Enhance the
appearance
Create a powerful
impact
Preserve the aesthetic value of the
content

8. REPETITION AND
CONSISTENCY
BASIC GRAPHIC DESIGN PRINCIPLES

9. Design Thinking
DESIGN PROCESS
Research
Involves solving problems through design
using an unconstrained methodology
Thinking divergently while observing
the problem
Maintains focus on the project brief
Reviewing available literature,
understanding target audience, and
competitor analysis

10. Colour
Scheme
Animated
Graphics
Visual
Twists
Gradients
KEY TRENDS IN GRAPHIC DESIGN INDUSTRY
​
​
The current trend is to
drop dull colours and
move towards bright
and dark colours
The concept of simple
designs have given way
to attractive animation
To enhance engagement,
bring about asymmetry
and deformation of
imagery, pattern, text
Variations in
graphics in terms of
colour transitions

11. GRADIENTS
KEY TRENDS IN GRAPHIC DESIGN INDUSTRY

12. COLOR
SCHEME
KEY TRENDS IN GRAPHIC DESIGN INDUSTRY

13. ANIMATED
GRAPHICS
KEY TRENDS IN GRAPHIC DESIGN INDUSTRY

14. VISUAL
TWIST
KEY TRENDS IN GRAPHIC DESIGN INDUSTRY

15. WHAT TO LOOK FOR WHILE CHOOSING
A DESIGN SCHOOL
The institution should nurture
individualism
Should follow a ‘project-based
learning approach’

16. CLICK HERE TO KNOW MORE ABOUT
GRAPHIC DESIGN 101