Marketing Plan For flavored mineral water

1. Marketing plan for flavored mineral water
“DEWDROPS- The Quenchee”
Marketing
plan
For
DEWDROPS-
The
Group members:
•Disha Gupta
Quenchee
•Nikhil Dave
•Nutan Singh
•Lokesh Sharma Students PGDM- 2011-2013

2. A
MARKETING
PLAN
DEWDROPS
- The QUENCHEE
“ FEEL THE HEALTHY FLAVOUR”

3. DEWDROPS
 About The Company
 Vision statement
“Premium product for better life”
 Mission statement
 Dedication to work quality environment
 Quality means everything-
Quality assurance systems
 Objectives

4. About the industry
 Situation analysis
 Understanding the industry
 Flavored water industry perspective
 IHWF (International Herbal Water Foundation)
 Competitive analysis
• Points of parity
& points of difference)

5. SWOT ANALYSIS
 Strength
 New Concept
 Innovation
 Weakness
 Newness to the market
 Opportunities
 Upcoming summer season
 No direct competitor
 Threat
 Bisleri and nestle are in process to
introduce

6. Marketing objectives & strategy
 OBJECTIVES
Integrated marketing objective
 MARKETING STRATEGY
Market segmentation
Target market
 Middle and Upper middle class
 Tourists
Positioning
 “Feel the healthy flavour”

7. Marketing mix
 PRODUCT:
Competitive advantage
Product logo
Quality
Features
 PACKAGING:
 PRICE:
Cost based pricing
Market penetration
 PLACEMENT/DISTRIBUTION

8. MARKETING MIX (contd…..)
• PROMOTION
– Advertisement
– Sales Promotion
– Personal Selling
– Sponsorship

9. PRESENTED BY:-
DISHA GUPTA
NIKHIL DAVE
NUTAN SINGH
LOKESH SHARMA