This paper aims to convey how to do a conceptual work during supply chain design, planning and operation, and how to improve performance. In present work, efforts have been made to analyze techniques like logistic management, quick customer service, vendor base management, inventory management etc. The key effective to supply chain management is supply chain integration, ensuring that all parts of the supply chain work together, rather than cross purpose. The supplier selection is no more based on factor like having low cost or speed of delivery alone. Productivity and quality have become perquisite. Trustworthiness, speed flexibility and responsiveness are main issues. K