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We utilised a doing first approach while developing a 3 year strategy. Suggested 2 rules to follow while developing the implementation strategy along with talking through the benefits of Post-modern marketing to successfully reach our target audiences,
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www.blackberrycross.com
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Process evaluation of a training, certification, and marketing scheme for informal dairy vendors in Kenya: the MoreMilk project
1.
2. Better lives through livestock
Process evaluation of a training, certification, and
marketing scheme for informal dairy vendors in
Kenya: the MoreMilk project
Emily Kilonzi, ILRI, Nairobi, Kenya
ANH Academy Week, Lilongwe, Malawi
27 June 2023
3. 3
Timeline and Impact Pathway
Training of
vendors:
Planning and
organization
Mastery of content
and delivery
Trainer-trainee
relationship
Vendors Knowledge
and Practices:
Vendors satisfaction with
training
Likely to apply knowledge
and practices
Adoption of skills and
practices (phase II)
Economic and health
benefits:
High quality milk
Vendors business growth
More consumption of milk
for households with young
children.
Better nutrition and health
Training of
trainers:
Training materials
Facilitation, planning
and logistics
Supportive supervision
and peer support
Incentives
Phase I: Feb-Mar 2022
Phase II: Nov-Dec 2022
4. 4
Main findings: Did vendors gain knowledge?
• Knowledge on handling, preservation, and general hygiene of milk.
• Improved communication skills
• Business skills, including record keeping.
• Quality milk improved through milk testing.
5. Changes in practices reported
• Better hygiene practices
• Testing milk
• Sourcing and selling of quality milk
• Engaging with customers and suppliers
• Keeping accounts and records
• Improving handling and preservation
• Advising mothers on the importance of milk to children
• Improving shop premises
6. 6
Impact of the changes on milk business
• Improved quality and shelf-life of milk
• Increase in the number & loyalty of customers
“I used to have little customers but when my milk quality improved, they go on telling
others to come to my shop and they will find good quality milk.”
• Increase in sales and profits
• Reduction in losses due to spoilage
• Growth of business
7. Drivers of change
• trainers were well-prepared and utilized novel adult learning
techniques, ensuring active participation, clear message delivery, and
content that matched the literacy level of the vendors.
“I have been to so many trainings and you find the way the trainers give information is not so
well, it makes participants leave, lose interest but the way they had invested in us in terms on
teaching us how to do the presentation, the preparation, it made us very strong.”
Barriers of change
• the barriers to change encompassed limited resources, financial
constraints, time limitations, and external factors beyond the vendors'
control.
8. Impact on the households
• Reported change in vendors: hygiene practices, preservation &
communication.
• These changes translated to improved quality of the product.
• Increased purchase and consumption
• “The vendor has improved on cleanliness; hygiene has improved, and it has given me the
morale to keep buying milk.”
• Milk marketing materials: key education messages on hygiene and
preservation, the importance of milk to young children
• Translated to boiling milk adequately, storing in a cool place before
feeding the child, feeding more milk to the child daily, and improving
hygiene
9. Conclusions
• MM intervention led to gain in knowledge by the vendors and households
• The knowledge led to changes in practices among vendors and
households
• Changes in practices lead to positive effects on their milk business
• Slow uptake of capital-intensive changes: improving shop premises, and
refrigeration.
• The impact of this intervention as reported by its recipients stands as a
testament to the potential of well-planned and targeted interventions
(across all nodes of the value chain) to catalyze meaningful change in the
informal dairy sector.