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Rory Young - The Wild Side of Marketing
- 1. INBOUND15 The WILD SIDE of Marketing Rory Young Chengeta Wildlife
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- 7. INBOUND15 (general blank slide) Annual Illegal Wildlife Trade $19,000,000,000 Rhino Horn 1 Kilogram$65,000 2007- 2014 Rhino Poaching Increase 9,300%
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- 12. INBOUND15 Created By Sara Varon Children’s Book Author & Illustrator
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- 20. INBOUND15 Footage provided by Richard Sowry, Ranger Kruger National Park
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- 22. INBOUND15 ● Field Guide - Complete solution to poaching published. ● 100’s of wildlife protectors trained. ● Anti-poaching doctrine adopted by entire countries. ● Partnered with UN and EU. ● Unprecedented arrest stats during training operations. ● Higher arrest stats maintained after we leave an area. Accomplishments
- 23. INBOUND15 Rules, Regulations, Laws and Enforcement Education and Sensitization Social Pressure Economic Stimuli and Poverty Reduction Tools and Infrastructure Our Goal and Solution - RESET
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