John Jantsch - How To Build A Producer Business Model That Goes Beyond You
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INBOUND 2015
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John Jantsch - How To Build A Producer Business Model That Goes Beyond You
- 1. #INBOUND15 #INBOUND15 HOW TO BUILD A PRODUCER BUSINESS MODEL Extending the agency beyond you John Jantsch Duct Tape Marketing @ducttape
- 2. #INBOUND15 • Build a plan • Orchestrate The Producer Model
- 3. #INBOUND15 • Primary • Trading Time • Multiple streams The Producer Promise
- 4. #INBOUND15 5 KEY ELEMENTS OF THE MODEL
- 7. #INBOUND15 • Marketing is a System • Install a marketing system and marketing gets much easier • Change the context The Big Idea!
- 9. #INBOUND15
- 11. #INBOUND15#INBOUND15 Every element of your methodology should be worth paying for.
- 20. #INBOUND15 Package JumpStart (Build) Catalyst (Grow) Marketing Department (Ignite) Strategy/Management X XX XXX Website X X SEO X XX Content X XX XXX Reputation X X XX Social X XX XXX Lead Gen X XX $2,000/mo $3,000/mo $5,000/mo
- 23. #INBOUND15 THE CONTEXT OF A PROPOSAL
- 24. #INBOUND15 Proposal is a summation of an already established objective
- 26. #INBOUND15 GET AGREEMENT • GOALS • METRICS • VALUE
- 28. #INBOUND15#INBOUND15 Partner Types • Strategic • Affiliate • Co-marketing
- 29. #INBOUND15 Keys to Success • Education • Tools • Process
- 30. #INBOUND15
- 31. #INBOUND15#INBOUND15 Think Community • Frame of mind • Invite • Engage
- 32. #INBOUND15#INBOUND15 We have clients that we believe would benefit from your services – teach us how to refer you
- 33. #INBOUND15#INBOUND15 Build a Platform • Content • Special offers • Co-marketing
- 34. #INBOUND15#INBOUND15 • Primary • Trading Time • Multiple streams The Producer Promise
- 35. #INBOUND15 John Jantsch Duct Tape Marketing Consultant Network ducttapemarketingconsultant.com