To provide the framework to build a great financial model efficiently through agile principles. Sign up for our INVESTyR Daily Insider Newsletter: http://eepurl.com/IbP31 INVESTyR’s Facebook: https://www.facebook.com/INVESTyR INVESTyR’s Strategic Finance Blog: http://www.investyr.com/blog/ INVESTyR’s ONLINE COURSES AND PRODUCTS: Agile Financial Modeling http://bit.ly/1cYP4rC Throw Away Your Pitch Deck! http://bit.ly/1dQo7aN How to Hack an Investors Brain http://bit.ly/18aOvaG The Quick and Dirty on Videos that Move Money http://bit.ly/1bdTEzz Me and Your Money: P2P Lending Revealed http://bit.ly/1aavrfU Use Crowdfunding to Raise Money http://bit.ly/HJnR2D Raising Capital with Ease: AngelList and Gust http://bit.ly/1fmJgcS Influence Investors: Secret Twitter Tactics for Fundraising http://bit.ly/13ZzDJ6 Learn How to Find Investors Quickly! http://bit.ly/16962Cy Use LinkedIn to Find Investors http://bit.ly/12C1waX How Do I Set My Startups Valuation? http://bit.ly/1hQmEnn How Much Money Should You Raise? http://bit.ly/1fmJ6lR Successful Fundraising: The Roadmap to Money http://bit.ly/18aO8gh Assemble an A+ Advisory Board http://bit.ly/12C1IHk Find & Assemble a DealTeam http://bit.ly/12C1EXZ Fundraising Masters: The Ultimate Resource to Raising Money http://bit.ly/ZO7kx5 RECOMMENDED RESOURCES: Google Hangout based Entrepreneur Pitch Clinic: http://bit.ly/17HgIvb Google Hangout “Fundraising in the Digital Economy” Presentation: http://bit.ly/1epTX0A VELOCITY TRAINING PROGRAM (12 week intensive training): Coming soon!

2. Course Objective
To provide the framework to build a great
financial model efficiently through agile
principles.

3. Key Learning Outcomes
● Tactics to make a proforma quickly/
efficiently
● Get to market quickly
● What makes a great proforma
● How to get feedback to improve the
proforma
● Listen, Learn, Iterate & Pivot!

4. What does an investor want to see?
● Business Drivers
● Revenue
● Variable Expenses
● Fixed Expenses
● Cash Flow
Breakeven
● Reasonable
assumptions
● Ability to convey
your business
● A summary sheet

5. Same:
● Math works
● Consistent layout
Agile:
● Focus is on assumptions
● How much customer
acquisition costs
● Monthly cash burn rate
● No balance sheet or
financial statements
aside from cash
accounting numbers
● Simple to iterate
Traditional:
● Multiple scenarios are
included along with
detailed analysis
● Breakout of detailed cost
analysis
● Full financial statements
including balance sheet
● Stays constant

6. Agile Financial Modeling
Leveraging the Lean Startup and Agile Development
principles
Convey information to an influencer or investor--no different
than a pitch deck
Not an excuse not to have done your "homework".

7. An Agile Financial Model is:
● Juice
● Communication
● Focused
● Mathematically works

8. An Agile Financial Model is not:
● Sloppy
● Incomplete thoughts
● Heavy in narrative
● Loaded with details

9. Creating the Proforma
● Excel vs. Google Spreadsheets
● Input Page vs. Hard Coded Numbers
● Consistency
● Time Periods
● Business Drivers
● The Numbers
● Summary Section

10. Why Use Agile Modeling
● Quicker
● Better
● Simpler
● Multi-purpose
● More Engaging

11. Who Can Use Agile Modeling
Most business
Great for having a conversation
Not great for businesses that are going to have
another entity put the business owners financial
information into another model

12. What are you trying to convey to
your audience?
● How does your business work and what are
the key drivers
● What needs to happen for the investor to get
their money back
● Is there another round of financing
ProTip: It isn't you are going to get stupid rich

13. Getting Feedback
1. Your DealTeam
2. Your Advisory Board
3. Trusted advisors with the right background
4. Influencers/ Peers
5. Investors

14. Learn and Iterate
● Ask a reviewer to validate another reviewer's
concerns
● If you receive consistent feedback
incorporate it
● Give the most credence to those that can
write checks
● Beware of chasing and incorporating every
suggestion

15. Proforma or Pitch Deck First?
Financial Highlights are usually part of a Pitch
Deck
How do YOU think more clearly?
What better conveys your business?
Use the proforma to tell a story

16. Signs of a Great Proforma
Discussion is about the business opportunity
and how it is conveyed in numbers
Reviewer feels like they understand how cash
goes into and out of business
Entrepreneur is asking questions and reviewer
is validating their assumptions

17. Next Steps
● Join our Master Fundraising Course
● Join us now for 50% off
● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/
● Feedback: Jason (at) INVESTyR.com