Podcasting is a great strategy for investor relations. We overview what podcasting entails and how it can be used in an investor relations program.

1. Podcasting for Investor Relations

2. What is a Podcast?
 A podcast is a series of audio or
video files in a downloadable
library similar to episodes of a TV or
radio show, that can be accessed
via a mobile device.
 You can think about a podcast as
an audio version of a press release
or blog post.
 Episode are generally
chronological and can be
downloaded and listened to
offline.

3. Podcast Benefits for IR
 Mobile access! Investors and analysts are spending more
time on their phones so it’s crucial to provide them
access to your content on-the-go.
 Some people find audio preferable to reading a press
release or pdf.
 Very few companies are taking advantage of this
medium, so you’ll be highly visible now.

4. Podcast Content
 It’s best to start with the basics like re-purposing press
releases and earnings calls into podcasts. Podcasts
don’t need to contain material information.
 The next step is to create chapters within your podcasts
for easy navigation.
 Additionally, create an audio FAQ based on feedback
from your stakeholders.

5. How are Podcasts Used?
 Analysts and investors are using podcasts to listen to
earnings calls on-the-go. With many companies to keep
track of, analysts download as many as a dozen
podcasts and listen while driving, on public transport, or
writing reports.

6. Is There Actually Analyst Demand?
 Yes! Podcasts were the most requests tool by analysts at
the 2013 NIRI Southwest Regional Conference.
 Analysts want mobile content and creating a podcast
means they can get your information anywhere.

7. Not Convinced?
 Below is a sample of some of the companies taking
advantage of podcasting. There are also a few apps
that have realized IR podcasts are valuable. EarningsCast
is worth checking out.

8. Interested in a Podcast?
 IR Smartt has a simple pricing scheme to quickly get
your podcast up and running without any effort on
your side. We’ll do it all.
 We will setup your podcast, then take your earnings
calls and press releases and turn then into audio files.
We’ll also provide monthly reporting.

9. Want More? Contact Us
 Visit our website @ Social Media for Investor Relations
 Checkout more powerpoints @ slideshare.net/IRSmartt
 Contact Us On:
 Email: get@irsmartt.com
 Phone: +1.512.487.7990
 Fax: +1.512.681.9498