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FoodHub
    Designed and submitted by: ISITE Design
             Created for: EcoTrust
             http://food-hub.org/


 Contact: Katie Del Angel | Marketing Specialist
  kdelangel@isitedesign.com| 617-401-2282

              Document location:
http://www.slideshare.net/ISITEDesign/food-hub
Customer Journey Snapshots
Customer Journey Snapshots
Customer Journey Snapshots

         Users can update products to sell
           or buy, specifying everything
         from certifications and claims to
           buying plans and packaging.
Customer Journey Snapshots
                           Members can
                        contact and message
                          others directly in
                             FoodHub.
Customer Journey Snapshots


Members can easily
search for products
with different filters
in the Marketplace.
Project Description
FoodHub is an online community for professional food people. It’s open to
commercial buyers, producers, distributors, media, industry suppliers, farmers’
market managers, and trade associations in
California, Oregon, Washington, Idaho, Montana and Alaska. Tiered membership
lets organizations choose the features they need; entry-level membership is
always free.

Buyers, sellers, and distributors can connect with others in FoodHub’s extensive
directory through the marketplace.

Business-to-business connections facilitated by FoodHub help put high-
quality, seasonal food in schools, restaurants, grocery stores and homes.
Project Purpose & Goal
In the past, local food producers (farmers, ranchers, bakers, fishermen, wineries)
would list product information in bulky print directories for buyers to peruse. This
presented a time-consuming challenge for buyers and sellers, and there was a
large need to facilitate a better way to find and exchange goods.

FoodHub’s platform provides a more dynamic means for local, sustainable buyers
and sellers to exchange product information, as well as communicate directly
through the site to handle logistics through the entire search, sale, delivery and
follow-up process.
User Experience
The team sees FoodHub’s role as that of a matchmaker. Members might develop
a long-term relationship or make only a single connection -- it’s not for us to
judge. We simply aim to create an environment of relevant discovery that
addresses a farmer’s needs as different from (but equally as important as) those
of a caterer, dairyman, or distributor.

FoodHub is changing the way its members do business; we know this because
they tell us on a regular basis:

                                “...broadens our market with just a click...”
        “...cuts out a lot of the leg work and makes the initial contact a friendlier experience.”
            “With the connections we find *...+, we can extend and refine our product line...”


Some of our favorite stories stem from local food’s reach into our schools. For
example: Portland Public Schools features one regionally grown item on their
menu each month so students can learn about and taste regional agriculture. At
20,000 meals a day, the district is one of the largest in the state and is challenged
to find producers who can meet its volume. FoodHub is a key resource.
Notable Metrics
Inside the Numbers:
1,106 new members joined in year 1

In one year…
1,855 message center messages
545 Marketplace posts
371 Marketplace responses
Recognition for Innovation in UX
• The Oregonian – Tackling Agricultural
  Challenges
• Fast Company – Top 10 Most Innovative
  Companies in Food
• Urban Farm Hub – Scope and Scale of
  FoodHub
• Sustainable Business Oregon – FoodHub gets
  Portland on Fast Cities List

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FoodHub

  • 1. FoodHub Designed and submitted by: ISITE Design Created for: EcoTrust http://food-hub.org/ Contact: Katie Del Angel | Marketing Specialist kdelangel@isitedesign.com| 617-401-2282 Document location: http://www.slideshare.net/ISITEDesign/food-hub
  • 4. Customer Journey Snapshots Users can update products to sell or buy, specifying everything from certifications and claims to buying plans and packaging.
  • 5. Customer Journey Snapshots Members can contact and message others directly in FoodHub.
  • 6. Customer Journey Snapshots Members can easily search for products with different filters in the Marketplace.
  • 7. Project Description FoodHub is an online community for professional food people. It’s open to commercial buyers, producers, distributors, media, industry suppliers, farmers’ market managers, and trade associations in California, Oregon, Washington, Idaho, Montana and Alaska. Tiered membership lets organizations choose the features they need; entry-level membership is always free. Buyers, sellers, and distributors can connect with others in FoodHub’s extensive directory through the marketplace. Business-to-business connections facilitated by FoodHub help put high- quality, seasonal food in schools, restaurants, grocery stores and homes.
  • 8. Project Purpose & Goal In the past, local food producers (farmers, ranchers, bakers, fishermen, wineries) would list product information in bulky print directories for buyers to peruse. This presented a time-consuming challenge for buyers and sellers, and there was a large need to facilitate a better way to find and exchange goods. FoodHub’s platform provides a more dynamic means for local, sustainable buyers and sellers to exchange product information, as well as communicate directly through the site to handle logistics through the entire search, sale, delivery and follow-up process.
  • 9. User Experience The team sees FoodHub’s role as that of a matchmaker. Members might develop a long-term relationship or make only a single connection -- it’s not for us to judge. We simply aim to create an environment of relevant discovery that addresses a farmer’s needs as different from (but equally as important as) those of a caterer, dairyman, or distributor. FoodHub is changing the way its members do business; we know this because they tell us on a regular basis: “...broadens our market with just a click...” “...cuts out a lot of the leg work and makes the initial contact a friendlier experience.” “With the connections we find *...+, we can extend and refine our product line...” Some of our favorite stories stem from local food’s reach into our schools. For example: Portland Public Schools features one regionally grown item on their menu each month so students can learn about and taste regional agriculture. At 20,000 meals a day, the district is one of the largest in the state and is challenged to find producers who can meet its volume. FoodHub is a key resource.
  • 10. Notable Metrics Inside the Numbers: 1,106 new members joined in year 1 In one year… 1,855 message center messages 545 Marketplace posts 371 Marketplace responses
  • 11. Recognition for Innovation in UX • The Oregonian – Tackling Agricultural Challenges • Fast Company – Top 10 Most Innovative Companies in Food • Urban Farm Hub – Scope and Scale of FoodHub • Sustainable Business Oregon – FoodHub gets Portland on Fast Cities List