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6 Event Trends You Can't Ignore

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6 Event Trends You Can't Ignore

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Event audiences are changing. To intrigue your event's audience, try these event trends and get huge results. Learn more event trends at https://www.itagroup.com/insights.

Event audiences are changing. To intrigue your event's audience, try these event trends and get huge results. Learn more event trends at https://www.itagroup.com/insights.

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6 Event Trends You Can't Ignore

  1. 1. 6 Event Trends You Can’t Ignore
  2. 2. So you’ve been planning an event.
  3. 3. AWESOME LOGO You’ve got a banner with your brand logo, picked a venue and sent out invites—
  4. 4. You’ve got a banner with your brand logo, picked a venue and sent out invites— should be enough, right? AWESOME LOGO
  5. 5. Not quite.
  6. 6. Your audience is changing.
  7. 7. # Your audience is changing. Technology is changing.
  8. 8. Your audience is changing. Technology is changing. And the status quo won’t work anymore.
  9. 9. Infuse your event with these 6 trends
  10. 10. Infuse your event with these 6 trends and get stronger, more impactful results.
  11. 11. 1 Think Democracy
  12. 12. 1 Think Democracy People want to participate if you give them control.
  13. 13. 1 Think Democracy Don’t just design your event with your people in mind. Get advice from your audience.
  14. 14. Allow them to vote on content, layout of the venue, timing— even food.
  15. 15. Insert Emotion2
  16. 16. 2 Insert Emotion Dry, clinical events don’t have the same appeal
  17. 17. 2 Insert Emotion Dry, clinical events don’t have the same appeal as ones that offer dynamic, emotional experiences.
  18. 18. Aside from simply capturing your audience’s attention, experiences with emotions can drive behavior change and positive brand loyalty.
  19. 19. Make a Connection3
  20. 20. 3 Make a Connection All marketers are trying to create a lasting connection with their audience.
  21. 21. 3 Make a Connection Accordingly, brand experiences must have a human element that ties together your goals,
  22. 22. 3 Make a Connection Accordingly, brand experiences must have a human element that ties together your goals, your message
  23. 23. 3 Make a Connection Accordingly, brand experiences must have a human element that ties together your goals, your message and your audience
  24. 24. IN A FASCINATING WAY.
  25. 25. One-Off Events Don’t Work4
  26. 26. 4 One-Off Events Don’t Work And that means your event must tie into other engagement tactics you offer.
  27. 27. Your event is a stepping stone to the next connection point with your audience—you need to work hard to keep attention and stay relevant.
  28. 28. Let’s Get Phigital5
  29. 29. # Let’s Get Phigital It’s not about an all-digital event. 5
  30. 30. Let’s Get Phigital Nor should an immersive event be exclusively inside the walls of your venue. 5
  31. 31. Integrate physical/real and digital/virtual to create a holistic design through personalization, audience tracking, mobile experience and more.
  32. 32. 6 Partnerships Mean Power
  33. 33. 6 Partnerships Mean Power Brands are lauding agency partners as the secret sauce behind their best events.
  34. 34. Working together with strong, like- minded partners empowers companies to push boundaries and build stronger, healthier brands through live experiences.
  35. 35. Want More Event Tips? Article: 6 Actionable Ways to Spice Up Your Event Branding Article: 5 Event Tech Tips to Maximize Engagement in 2016 White Paper: Bring Meeting Strategy into Focus Client Story: Auto Parts Distributor Expo
  36. 36. ITA Group provides innovative engagement solutions—events, incentives and recognition programs—that maximize business impact and value for organizations globally. For more than 50 years, we’ve served as a proven, trusted partner for some of the world’s biggest brands. And, each of our solutions is infused with Motivology SM , an exclusive brand of motivation that gives our clients a competitive advantage in aligning and motivating their most important asset—their people. Learn more of our story at itagroup.com.

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