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Public
How to Measure the Value
of UX Design in Enterprise IT
Projects
Heike van Geel
Design & Co-Innovation Center, SAP
@...
Public
2
• The Challenge
• The Audience
• The Learnings
• The Good News
• The Opportunity for UX Design
Public
Demand for
User Experience Design
keeps growing…
Public
… still we need to convince what the
value of UX Design means...
Public
… and take it as an opportunity.
Public
Good User Experience design
enables users to do more and to
do it better.
The opportunity
Public
It focuses on the user needs
and their way of working.
The opportunity
Public
It enables users to get the job done.
If you don’t even have to think about it
- that is great User Experience Desi...
Public
CEO CIO Business Employees
What do they want today?
The audience
Reduce
costs!
Happy
users!
Get the
job done!
More
...
Public
Gain
productivity
Increase
user adoption
Save
training costs
Reduce
change
requests
UX Design brings monetary value...
Public
Gain
productivity
Increase
user adoption
Save
training costs
Reduce
change
requests
UX Design brings monetary value...
Public
Increase
user satisfaction
Increase
customer loyalty
Increase
solution
adoption
Strengthen
relationship
between IT ...
Public
the Benefit of Employee Loyalty
The good news
Public
the Benefit of Employee Loyalty
is Priceless
The good news
Public
How to measure the value of
User Experience Design
The learnings
Public
Discuss and set KPIs before you
start an User Experience Design
project.
Value of UX is measureable.
The learnings
Public
UX Value
Calculator
experience.sap.com/designservices
We can measure it!
The good news
Public
Start with small project to show success
BEFORE AFTER
SAP Screen Personas – Shell
Screens
reduced
from
7 to 3
43%
l...
Public
there are
more challenges.
Public
We’ll never have enough designers!
The challenge
1
1000
Average
IT Organization
1
in 100
Software
Vendors
1
in 10
C...
Public
We’ll never have enough designers!
The challenge
1
1000
Average
IT Organization
1
in 10
Consumer
Experience
million...
Public
Design
requires
skills and
mindset.
Design
Management
Visual
Design
Design
Thinking
User
research
Interaction
desig...
Public
Design is a process.
Scope
360° Research
Synthesize
Ideate
Prototype
Validate
Implement Deploy
Test
DesignDiscover ...
Public
It needs a space.
The learnings
Public
26
Public
Winning the
“Experience
Design
Strategy”
award
The learnings
Public
People Process Space
Create a culture of innovation.
The learnings
Public
We need the right mix!
People
(desirability)
Business
(viability)
Technology
(feasibility)
Innovation
Opportunity
T...
Public
What do they want now?
The audience
CEO CIO Business Employees
Public
What do they want now?
The audience
Be the
innovator
Beat the
competi
tion
Enjoy
working
Lead the
market!
CEO CIO B...
Public
The opportunity
Short term
Improve
the user
experience
Long term
Innovate
through
design
FutureNow
Public
Design
produces
results!
3
design
awards
Medical
Research Insights
(NCT Heidelberg)
https://experience.sap.com/desi...
Public
CEO CIO Business
The future
I’ll be the
Chief
Innovation
Officer!
We are
more
successful
I enjoy
working
We are
gen...
Public
Summary
The learnings
Public
The learnings
Show the
value of UX design
Public
The learnings
Adapt the message
for your audience
Public
The learnings
Start with
small projects
Public
The learnings
Let people
experience design
Public
The learnings
Create a
culture of innovation
Public
Design transforms
the industry.
The opportunity
Public
Thank you
experience.sap.com/designservices
Heike van Geel
Design & Co-Innovation Center
SAP SE
@heikevangeel
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How to Measure the Value of UX Design in Enterprise IT Projects (Heike van Geel Product Stream)

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How to Measure the Value of UX Design in Enterprise IT Projects (Heike van Geel Product Stream)

  1. 1. Public How to Measure the Value of UX Design in Enterprise IT Projects Heike van Geel Design & Co-Innovation Center, SAP @heikevangeel
  2. 2. Public 2 • The Challenge • The Audience • The Learnings • The Good News • The Opportunity for UX Design
  3. 3. Public Demand for User Experience Design keeps growing…
  4. 4. Public … still we need to convince what the value of UX Design means...
  5. 5. Public … and take it as an opportunity.
  6. 6. Public Good User Experience design enables users to do more and to do it better. The opportunity
  7. 7. Public It focuses on the user needs and their way of working. The opportunity
  8. 8. Public It enables users to get the job done. If you don’t even have to think about it - that is great User Experience Design! The opportunity
  9. 9. Public CEO CIO Business Employees What do they want today? The audience Reduce costs! Happy users! Get the job done! More Revenue!
  10. 10. Public Gain productivity Increase user adoption Save training costs Reduce change requests UX Design brings monetary value. The good news
  11. 11. Public Gain productivity Increase user adoption Save training costs Reduce change requests UX Design brings monetary value. The good news 20% – 50% 30% – 80% 20% – 70% 20% – 70%
  12. 12. Public Increase user satisfaction Increase customer loyalty Increase solution adoption Strengthen relationship between IT and Business But also human value. The good news
  13. 13. Public the Benefit of Employee Loyalty The good news
  14. 14. Public the Benefit of Employee Loyalty is Priceless The good news
  15. 15. Public How to measure the value of User Experience Design The learnings
  16. 16. Public Discuss and set KPIs before you start an User Experience Design project. Value of UX is measureable. The learnings
  17. 17. Public UX Value Calculator experience.sap.com/designservices We can measure it! The good news
  18. 18. Public Start with small project to show success BEFORE AFTER SAP Screen Personas – Shell Screens reduced from 7 to 3 43% less clicks The learnings
  19. 19. Public there are more challenges.
  20. 20. Public We’ll never have enough designers! The challenge 1 1000 Average IT Organization 1 in 100 Software Vendors 1 in 10 Consumer Experience
  21. 21. Public We’ll never have enough designers! The challenge 1 1000 Average IT Organization 1 in 10 Consumer Experience millions of designers needed
  22. 22. Public Design requires skills and mindset. Design Management Visual Design Design Thinking User research Interaction design The learnings
  23. 23. Public Design is a process. Scope 360° Research Synthesize Ideate Prototype Validate Implement Deploy Test DesignDiscover Deliver The learnings
  24. 24. Public It needs a space. The learnings
  25. 25. Public 26
  26. 26. Public Winning the “Experience Design Strategy” award The learnings
  27. 27. Public People Process Space Create a culture of innovation. The learnings
  28. 28. Public We need the right mix! People (desirability) Business (viability) Technology (feasibility) Innovation Opportunity The learnings powered by Design Thinking
  29. 29. Public What do they want now? The audience CEO CIO Business Employees
  30. 30. Public What do they want now? The audience Be the innovator Beat the competi tion Enjoy working Lead the market! CEO CIO Business Employees
  31. 31. Public The opportunity Short term Improve the user experience Long term Innovate through design FutureNow
  32. 32. Public Design produces results! 3 design awards Medical Research Insights (NCT Heidelberg) https://experience.sap.com/designservices/wor k/simplifying-nct-patient-data-to-save-lives Design + SAP HANA = Innovation The opportunity
  33. 33. Public CEO CIO Business The future I’ll be the Chief Innovation Officer! We are more successful I enjoy working We are generating value! Employees
  34. 34. Public Summary The learnings
  35. 35. Public The learnings Show the value of UX design
  36. 36. Public The learnings Adapt the message for your audience
  37. 37. Public The learnings Start with small projects
  38. 38. Public The learnings Let people experience design
  39. 39. Public The learnings Create a culture of innovation
  40. 40. Public Design transforms the industry. The opportunity
  41. 41. Public Thank you experience.sap.com/designservices Heike van Geel Design & Co-Innovation Center SAP SE @heikevangeel

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