ITC Infotech Intelligent Planning and Execution demo

1. If you are thinking Intelligent Planning, think ITC Infotech
Digitaligence@work
Intelligent Planning and Execution
Implementing Intelligent Planning & Execution for CPG Companies to Drive Agility
©2021 ITC Infotech. All Rights Reserved. 1

2. Digitaligence@work |
©2021 ITC Infotech. All Rights Reserved. 2
CORE TENET OF IPE
End-to-end Integrated Solution for Trade and Marketing Organization
Aligned Execution
Translate cycle plans to
respective executable
components to realize
outcomes from
opportunistic plan
Embedded insight
Provide contextual insight at
every point in the salesman’s
journey to empower near
real-time decision making
Integrated Planning
Fully integrated trade
planning framework to
connect strategic trade,
operational & execution
plans
Intelligent Planning & Execution (IPE)

3. Digitaligence@work |
©2021 ITC Infotech. All Rights Reserved. 3
ROUTE TO VALUE REALIZATION
Integrated Planning and Execution to Accelerate Value Realization
Profitable Growth
Insight into pockets of opportunities to grow in the
market and establish an aligned macro-plan to
exploit those avenues
Plan locally act locally
Quickly adapt every aspect of the trade planning
and execution to local nuances to stay
continuously relevant
Create a sustainable win-win commercial
relationship with trade partners through price ,
promotions and optimal investment architecture
Opportunistic Planning Hyper localization Commercial Excellence
Sales Volume Planning :
Detailed opportunity
identification and nuanced
volume & mix planning
and associated financial
simulation to be able to
exploit those opportunities
Universe Coverage Planning :
Develop a deep sense of the
extent of “distribution”
opportunities available in
various categories and draw
up a fully connected
operational coverage plan to
exploit those
Bespoke RTM
Simulate different RTM
models with respect to
various trade objectives &
rapidly execute on the
chosen ones
Precision Sales
Continuously iterate outlet
level sales plan with shifting
local nuances and empower
sales-men with contextual
intelligence at the point of
action to drive growth
Assortment
Design locally relevant
assortment, drive retailer
adoption and execute
assortment efficiently to
deliver Shelf throughput
Media
Design, plan & execute
touch-point mix ,aligned with
local context to generate
awareness and trial
Trade Pricing
Develop, Plan & execute
nuanced price waterfall model
in alignment with various RTM
models to ensure a joint
commercial success with retail
partners
Trade Promotion
Gain deep insight into historical
success drivers and develop &
execute future plans
accordingly to secure higher
ROI from promo investments
Trade relationship :
Take collaboration with trading
partners to the next level
By exploiting process synergies
& through creation of a robust
commercial model
Field force incentive :
Align the behvaiour of
field-force in the desired
direction to realize the
Strategic objectives of trade
marketing
COE

4. Digitaligence@work |
©2021 ITC Infotech. All Rights Reserved. 4
SOLUTION COMPONENTS
Anaplan for Planning integrated with any other Retail execution tool, e.g. Salesforce – multi cloud integration
CG Framework Sales & Service Framework Customer Engagement Framework
REAL/NEAR-REAL MODE
• Order
• Collections & Credit
EXTERNAL APPLICATIONS
Sales and Service Marketing Cloud
ERP Custom Apps
BATCH MODE
• Master Data
• Execution data
B2B Commerce
API
/
SDK
DATA HUB & REST APIs
B2B Communities
MULESOFT (INTEGRATION PLATFORM)
Sales Planning Assortment Planning Customer Incentive Planning Media Planning
Trade Planning Investment Planning Scenario Analysis Brand & Retail Segmentation
Execution
On-Field Retail Execution App Retailer/Distributor
Outlets
ITC Infotech’s Planning &
Execution Integration API
Framework
BATCH MODE
• Master Data
• Other Transactions
Planning

5. Digitaligence@work |
HOME PAGE
Application areas in Trade Planning
©2021 ITC Infotech. All Rights Reserved. 5

6. Digitaligence@work |
©2021 ITC Infotech. All Rights Reserved. 6
CONSIDERING A USE CASE OF ASSORTMENT PLANNING
Replace one SKU – Barbecue with a new one, Cream and Onion, in an outlet

7. Digitaligence@work |
©2021 ITC Infotech. All Rights Reserved. 7
SIMULATE IMPACT OF NEW INTRODUCTION
Tweak the execution plan accordingly to get maximum ROI

8. Digitaligence@work |
©2021 ITC Infotech. All Rights Reserved. 8
EXPORT THE PLAN TO RETAIL EXECUTION PLATFORM
The solution can work with most retail execution platforms

9. Digitaligence@work |
©2021 ITC Infotech. All Rights Reserved. 9
ORIGINAL LISTING IN THE RETAIL EXECUTION PLATFORM
This had the earlier SKU “Barbecue” and there was no “ Cream and Onion”

10. Digitaligence@work |
©2021 ITC Infotech. All Rights Reserved. 10
LISTING AFTER THE NEW PLAN HAS BEEN EXECUTED
“Cream and Onion” has been listed in the retail execution platform

11. Digitaligence@work |
©2021 ITC Infotech. All Rights Reserved. 11
SEAMLESS TRANSITION TO HANDHELD DEVICE OF SALES REP
Sales Rep delists old “Barbecue” sku and lists new “Cream and Onion” sku in the outlet

12. Digitaligence@work |
©2021 ITC Infotech. All Rights Reserved. 12
EXECUTION INFORMATION FLOWS BACK TO ANAPLAN
Planner can see the updated status at the next sync (can be real time)

13. Thank you
Connect with us to understand how
ITC Infotech can help your business
Email: amit.paul@itcinfotech.com
indranil.das@itcinfotech.com
Web: www.itcinfotech.com
©2021 ITC Infotech. All Rights Reserved.
All trademarks are the registered property of the respective companies and are acknowledged.
Digitaligence@work