The document discusses the rise of mobile technology and its impact across various industries. It notes that while smartphones were initially niche, mobile has now become core to many sectors of society and the economy. Key trends in 2016 that are discussed include the growing Internet of Things using technologies like beacons and LoRa networks, advances in artificial intelligence through digital assistants, and new applications of virtual reality technology in areas like gaming, film and therapy. The document predicts that by 2025, augmented reality and direct brain interfaces will further transform the mobile landscape.

1. JEROEN LEMAIRE
Co-founder & Managing Director, In The Pocket
#SoMITP

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THANKS!
2014 2015

3. FROM THE NICHE
TO THE CORE

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9. THE “POSTMOBILE”
AGE

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Mobile blew up and
everything is becoming
digitised.

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OUR BODIES
• Smartphone sensors
• Wearables (smartwatches)

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CARS
• A new software platform
• The new living room

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HOMES
• Smart & interactive
• Opportunities for health,
retail & utilities

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ENTERPRISE
• Connected workplaces and
workforces
• 14 trillion $ opportunity

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FINANCIAL SERVICES
& PAYMENTS
• Financial services are moving
to online
• Money is becoming digital

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RETAIL
• The smart shopper
• The smart store

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It’s not just about the
smartphone anymore…

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But the smartphone is still
the pivotal device.

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20. 2016

21. 3 MEGATRENDS IN
MOBILE

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Internet of Things

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IoT in 2016
• Beacons
• LoRa & SigFox

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Artificial Intelligence

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A.I. in 2016
• Cortana
• Google Now
• Siri
• Facebook M
• Watson

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Virtual Reality

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Virtual Reality in 2016
• Cinematic VR
• Documentaries
• Gaming
• Therapy

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The State of Mobile in 2025:
AR & brain implants

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30. DEALING WITH
RAPID CHANGE

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Keep it simple.

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Ship.

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Never settle.