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Modern Services Demand 
A DevOps Culture Beyond Apps 
Glenn O’Donnell 
Vice President and Research Director 
October 22, 2014 
Happy 111th Birthday, 
Curly! 
@GlennODonnell
It’s NOT about technology 
It’s about SERVICES! 
$ 
¥ € 
£ 
© 2014 Forrester Research, Inc. Reproduction Prohibited 2
Service design is modular 
Drill 
Down 
Drill 
Down 
Business 
Service 
Assembly 
of Sub-Services 
Infrastructure 
& Applications 
© 2014 Forrester Research, Inc. Reproduction Prohibited 3
Components form a rich ecosystem 
SaaS Application 
Business Partner Service 
Directory Service 
Public Cloud IaaS 
Hosted Private Cloud 
Traditional Hosting Service 
Application 
Database 
Private IaaS Cloud 
Virtual Infrastructure 
Physical Infrastructure 
Mainframe 
Internal Components External Components 
© 2014 Forrester Research, Inc. Reproduction Prohibited 4
Everything is now software (even hardware) 
SaaS Application 
SaaS Application 
Business Partner Service 
Business Partner Service 
Directory Service 
Directory Service 
Public Cloud IaaS 
Public Cloud IaaS 
Hosted Private Cloud 
Hosted Private Cloud 
Traditional Hosting Service 
Traditional Hosting Service 
Application 
Database 
Private IaaS Cloud 
Virtual Infrastructure 
Physical Infrastructure 
Mainframe 
Application 
Infrastructure 
Abstraction 
Abstraction 
Internal Components External Components 
© 2014 Forrester Research, Inc. Reproduction Prohibited 5
Software = Models 
© 2014 Forrester Research, Inc. Reproduction Prohibited 6
It’s only a model! 
© 2014 Forrester Research, Inc. Reproduction Prohibited 7
You can automate if you have a model 
All of this is System Software 
01101011001001001010101010111011 
10010110000001110101001101001011 
11100101000000100010010100100010 
01010110101111101101111000101000 
11110110000110100100111011010110 
00010110101101001011101011111110 
Software Model 
Drives 
Produces 
Automation Tool Service 
Treated The Same as Application Software 
© 2014 Forrester Research, Inc. Reproduction Prohibited 8
It’s only a model? It’s the secret code! 
"created": "2014-10-22T21:11:09Z", 
"flavor": { 
"id": "1", 
"links": [ 
{ 
"href": "http://openstack.example.com/openstack/flavors/1", 
"rel": "bookmark" 
} 
] 
}, 
"hostId": "65201c14a29663e06d0748e561207d998b343e1d164bfa0aafa9c45d", 
"id": "893c7791-f1df-4c3d-8383-3caae9656c62", 
"image": { 
"id": "70a599e0-31e7-49b7-b260-868f441e862b", 
"links": [ 
{ 
"href": "http://openstack.example.com/openstack/images/70a599e0-31e7-49b7-b260-868f441e862b", 
"rel": "bookmark" 
} 
] 
}, 
© 2014 Forrester Research, Inc. Reproduction Prohibited 9
Be the automator – not the automated 
› Automation architect 
› Business relationship mgr 
› Service engineer 
› Workflow/process experts 
› Customer advocates 
› Focus on services 
› Systems administrator 
› Network administrator 
› Storage administrator 
› Database administrator 
› ITIL & tech zealots 
› Focus on silo technologies 
© 2014 Forrester Research, Inc. Reproduction Prohibited 10
What happens to the Geeks? 
Wonderful 
Future! 
Doomed! 
Photo 
Credit: 
Geek 
› Performs geek work 
› Loves change 
› Innovator 
Geek Imposter 
› Performs geek work 
› Dislikes change 
› Sustainer 
© 2014 Forrester Research, Inc. Reproduction Prohibited 11
How can you help me? 
› We want to hear your stories! 
› We are changing the world together! 
Dev Ops 
© 2014 Forrester Research, Inc. Reproduction Prohibited 12
Thank you 
Glenn O’Donnell 
+1 617.613.8826 
godonnell@forrester.com 
@GlennODonnell

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DOES14 - Glenn O'Donnell - Forrester - Modern Services Demand a DevOps Culture Beyond Apps

  • 1. Modern Services Demand A DevOps Culture Beyond Apps Glenn O’Donnell Vice President and Research Director October 22, 2014 Happy 111th Birthday, Curly! @GlennODonnell
  • 2. It’s NOT about technology It’s about SERVICES! $ ¥ € £ © 2014 Forrester Research, Inc. Reproduction Prohibited 2
  • 3. Service design is modular Drill Down Drill Down Business Service Assembly of Sub-Services Infrastructure & Applications © 2014 Forrester Research, Inc. Reproduction Prohibited 3
  • 4. Components form a rich ecosystem SaaS Application Business Partner Service Directory Service Public Cloud IaaS Hosted Private Cloud Traditional Hosting Service Application Database Private IaaS Cloud Virtual Infrastructure Physical Infrastructure Mainframe Internal Components External Components © 2014 Forrester Research, Inc. Reproduction Prohibited 4
  • 5. Everything is now software (even hardware) SaaS Application SaaS Application Business Partner Service Business Partner Service Directory Service Directory Service Public Cloud IaaS Public Cloud IaaS Hosted Private Cloud Hosted Private Cloud Traditional Hosting Service Traditional Hosting Service Application Database Private IaaS Cloud Virtual Infrastructure Physical Infrastructure Mainframe Application Infrastructure Abstraction Abstraction Internal Components External Components © 2014 Forrester Research, Inc. Reproduction Prohibited 5
  • 6. Software = Models © 2014 Forrester Research, Inc. Reproduction Prohibited 6
  • 7. It’s only a model! © 2014 Forrester Research, Inc. Reproduction Prohibited 7
  • 8. You can automate if you have a model All of this is System Software 01101011001001001010101010111011 10010110000001110101001101001011 11100101000000100010010100100010 01010110101111101101111000101000 11110110000110100100111011010110 00010110101101001011101011111110 Software Model Drives Produces Automation Tool Service Treated The Same as Application Software © 2014 Forrester Research, Inc. Reproduction Prohibited 8
  • 9. It’s only a model? It’s the secret code! "created": "2014-10-22T21:11:09Z", "flavor": { "id": "1", "links": [ { "href": "http://openstack.example.com/openstack/flavors/1", "rel": "bookmark" } ] }, "hostId": "65201c14a29663e06d0748e561207d998b343e1d164bfa0aafa9c45d", "id": "893c7791-f1df-4c3d-8383-3caae9656c62", "image": { "id": "70a599e0-31e7-49b7-b260-868f441e862b", "links": [ { "href": "http://openstack.example.com/openstack/images/70a599e0-31e7-49b7-b260-868f441e862b", "rel": "bookmark" } ] }, © 2014 Forrester Research, Inc. Reproduction Prohibited 9
  • 10. Be the automator – not the automated › Automation architect › Business relationship mgr › Service engineer › Workflow/process experts › Customer advocates › Focus on services › Systems administrator › Network administrator › Storage administrator › Database administrator › ITIL & tech zealots › Focus on silo technologies © 2014 Forrester Research, Inc. Reproduction Prohibited 10
  • 11. What happens to the Geeks? Wonderful Future! Doomed! Photo Credit: Geek › Performs geek work › Loves change › Innovator Geek Imposter › Performs geek work › Dislikes change › Sustainer © 2014 Forrester Research, Inc. Reproduction Prohibited 11
  • 12. How can you help me? › We want to hear your stories! › We are changing the world together! Dev Ops © 2014 Forrester Research, Inc. Reproduction Prohibited 12
  • 13. Thank you Glenn O’Donnell +1 617.613.8826 godonnell@forrester.com @GlennODonnell