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NEVER
STOP
PITCHING!
100 URBAN ENTREPRENEURS
Pitch Events » Content » Conversations
INSPIRATION



         EDUCATION       OPPORTUNITY




THE 100UE MODEL
100UE has put over $1 million in the bank for urban entrepreneurs.
  
» We’ve traveled to a dozen cities, invited entrepre...
NUMBER OF 100UE FUNDEES WHO ARE BASED IN . . .                                                           # Company Founder...
100UE dismantles urban entrepreneurs’ main obstacles — lack of access to information, capital and
professional networks — ...
These events create opportunities for entrepreneurs from economically
disadvantaged locales nationwide, highlighting their...
Sean
                                                       “DiDDy”
                                                      ...
rihaNNa                         Q3: Beauty-Themed Pitch Event
 Will your                                                  ...
bLake
                                                          griffiN 
                                                 ...
100UE leverages all major social-media channels to create pitch events that
engage the community of young urban entreprene...
For every pitch event, we can reach hundreds of thousands of people.




                                                 ...
100UE conducts an ongoing dialogue with young urban entrepreneurs.
It starts with a simple question:
“What would you do wi...
Conversation                                      Themes
100UE knows that content is king; it starts and   »    
         ...
Pitch Event sponsors                           Celebrities
»   Title Sponsor                              »   Providing wo...
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100 Urban Entrepreneurs Never Stop Pitching Tour Slide 1 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 2 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 3 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 4 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 5 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 6 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 7 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 8 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 9 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 10 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 11 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 12 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 13 100 Urban Entrepreneurs Never Stop Pitching Tour Slide 14

100 Urban Entrepreneurs Never Stop Pitching Tour

  1. 1. NEVER STOP PITCHING! 100 URBAN ENTREPRENEURS Pitch Events » Content » Conversations
  2. 2. INSPIRATION EDUCATION OPPORTUNITY THE 100UE MODEL
  3. 3. 100UE has put over $1 million in the bank for urban entrepreneurs. » We’ve traveled to a dozen cities, invited entrepreneurs to pitch us their business ideas and funded the ones with the most promise. » We’ve already funded more than 50 promising urban businesses. » We’ve put all funded entrepreneurs through TheCASHFLOW’s signature eight- week startup program, during which they’ve received mentoring from successful professionals across numerous industries and professional disciplines. » We’ve established a year-round presence in our core cities. » We’ve partnered with great organizations including the White House, Black Enterprise and various HBCUs. » We’ve connected with hundreds of thousands of people through our content channels, social media and PR. Our Accomplishments to Date
  4. 4. NUMBER OF 100UE FUNDEES WHO ARE BASED IN . . . # Company Founders Race/Ethnicity/Nationality OF FOUNDERS Georgia 30 87.7% Florida California 14 New York 6.1% 5 2% 2% 2% Alabama Illinois 1  2  3 African-American Biracial Bahamian Caucasian Ethiopian New Jersey Texas INDUSTRY App Development Mobile Games Maryland Apparel Online Crowdfunding Massachusetts Baked Goods Online Events Beverages Online Group Buying Michigan Bookkeeping Online Job Search Bridal Services Online Travel Ohio Children’s Books Online Political Pennsylvania Consulting/Marketing Online Student Discounts Cosmetics Online Proofreading Washington, D.C. Eco-Friendly Laundry Service Photography North Carolina Ergonomics PR/Marketing Education Pack aged Goods Louisiana Fashion Accessories Retail, Shoes 1 2 3 4 5 10 Food Service Health Social Networking Magazine Publishing Web Design YEARS IN BUSINESS age APPROX. ANNUAL 1 2 3 4 5 1 2 3 41% HouseHOLD 72.2% INCOME gender of principals FIRST-TIME BUSINESS COLLEGE DEGREE 23.1% 20.5% 50% 35.2% 21.1% 23.1% NO NO 35 33 19.4% 8.3% 12.8% 14.7% MALE FEMALE 78.9% 76.9% 2.6% YES YES UNDER 21–25 26–30 31–35 36+ 0–1 years 1–2 years 2+ years 20  21–25  26–30  31–35  36+ $10-$40K $40-$70K $70K+ *49 funding recipients surveyed. Rounded percentages may not add up to 100 percent. Demographic Profile
  5. 5. 100UE dismantles urban entrepreneurs’ main obstacles — lack of access to information, capital and professional networks — by making the startup process transparent to this audience for the first time. Business-Pitch Competitions » See how entrepreneurs communicate their startup ideas to investors » Thematically positioned to attract the urban audience » Community voting gives the audience a say in the outcome » Winners receive funding, mentoring, marketing and promotion Content Creation » Generated by 100UE and by fundees » Generated by celebrities who support the 100UE mission » Content submitted by audience as well Conversations » Starting and guiding dialogue about urban entrepreneurship » Questions and answers » Comments » Community interaction Amplifying the Voice of the Urban Entrepreneur
  6. 6. These events create opportunities for entrepreneurs from economically disadvantaged locales nationwide, highlighting their untapped business potential and mapping out a proven path to success for millions of entrepreneurs across the United States. We’ve perfected the art of the live pitch event by hosting more than a dozen of them around the country. In 2012, 100UE will take these events to the next level by bringing them fully online. We’ll organize each event around a specific industry theme in order to generate maximum visibility and audience interest. » Q2: Fashion » Q3: Beauty » Q4: Food and Beverage Online Pitch Events
  7. 7. Sean “DiDDy” CombS Q2: Fashion-Themed Pitch Event IS YOUR COMPANY One of the most popular business categories for THE NEXT BIG urban startups THING IN URBAN We’re looking for designers, retail concepts, those FASHION? » THEN lET US HElP YOU PROvE IT. who customize apparel » WHAT YOU GET: $10,000 A cHAncE TO WOrK WiTH $100,000 We’ll partner with Diddy, a celebrity who is widely in sTArTUp cApiTAl DiDDY AdvErTisinG mArKETinG pAcKAGE (b.E. vibE) BUSiNESS known for his fashion- industry acumen and who has MENToriNG DEll X800 WOrld-clAss TrAininG cOmpUTEr supported 100UE in the past Brand partner from the fashion industry: Sean John » SigN up to eNter the “Never Stop pitchiNg!” competitioN, where we turN gooD iDeaS iNto great compaNieS. » SeND uS a 60-SecoND viDeo DeScribiNg your compaNy or iDea — aND make it great! Media partners: Black Enterprise for business; Vibe » your peerS wiLL vote oN the top 10. » KEY dATEs for lifestyle audience Now April 10 April 12–22 April 23 sEnd YOUr vidEOs sUbmissiOns clOsEd vOTinG WinnEr AnnOUncEd! Anticipated entries: 500+ Sean “DiDDy” Anticipated media impressions: 10 million+ CombS “Never Stop pitchiNg!” *Names in promos are for illustrative purposes only Online Pitch Events
  8. 8. rihaNNa Q3: Beauty-Themed Pitch Event Will your One of the most popular categories for urban company startups revolutionize the beauty We’re looking for hair, makeup, spa concepts industry? » then let us help you prove it. We’ll partner with Rihanna, a celebrity who is known » YOU can win $10,000 a chance tO wOrK with $100,000 for her affinity for the beauty business in startUp capital RIHANNA advertising marKeting pacKage (b.e. vibe) BUSINESS training MENToRING DELL X800 wOrld-class cOmpUter Brand partner from the beauty industry: xxx Media partners: Black Enterprise for business; » SigN up to eNter the “Never Stop pitchiNg!” competitioN, where we turN gooD iDeaS iNto great compaNieS. Essence for lifestyle audience » SeND uS a 60-SecoND viDeo DeScribiNg your compaNy or iDea — aND make it great! » your peerS wiLL vote oN the top 10. Anticipated entries: 500+ » KeY dates Now JULY 10 send in YOUr videOs sUbmissiOns clOsed JULY 12–19 vOting JULY 20 winner annOUnced! Anticipated media impressions: 10 million+ rihaNNa “Never Stop pitchiNg!” *Names in promos are for illustrative purposes only Online Pitch Events
  9. 9. bLake griffiN  Q4: Food-and-Beverage-Themed Pitch Event IS YOUR COMPANY One of the most popular categories for THE NEXT BIG urban startups THING IN THE fOOd ANd BEvERAGE Looking for chefs, baked goods, beverages, INdUSTRY? restaurant concepts » THEN lET US HElP YOU PROvE IT. » you can win $10,000 a chance to worK with $100,000 Partner with Blake Griffin, a celebrity who BLAKE GRIFFIN advertising marKeting in startup capital pacKage (b.e. vibe) is associated with health and food BUSINESS MENtoRSHIP DELL X800 training world class computer Brand partner from the food-and- beverage industry: VitaminWater » SigN up to eNter the “Never Stop pitchiNg” competitioN, where we turN gooD iDeaS iNto great compaNieS. » SeND uS a 60-SecoND viDeo DeScribiNg your compaNy or iDea — aND make it great! Media partners: Black Enterprise for business; » your peerS wiLL vote oN the top 10. » Key dates Foodie.com for lifestyle audience Now oct. 10 oct. 12–22 oct. 23 send in your videos submissions closed voting winner announced! Anticipated entries: 500+ bLake griffiN  Anticipated media impressions: 10 million+ “Never Stop pitchiNg!” *Names in promos are for illustrative purposes only Online Pitch Events
  10. 10. 100UE leverages all major social-media channels to create pitch events that engage the community of young urban entrepreneurs. » Make use of Black Enterprise’s » 100UE selection finalists extensive networks and » Community voting infrastructure » Live (online) final: The founders » Other media partners, blogs, etc. of 10 companies, vetted by their » Our own lists peers and by judges, will have the » Announce theme » Enlist TalentHouse, the master of opportunity to pitch to investors, » Call to action (submissions!) social-media competitions media and business executives. Launch Promotion Three weeks Voting Two weeks How Pitch Events Work
  11. 11. For every pitch event, we can reach hundreds of thousands of people. 1 An entire community 10,000,000+ 250,000+ 50,000+ 500+ 10 PITCH gets to watch the Social Media Media Votes PITCH event PITCH event event startup process impressions views submissions Finalists winner Message All recipients amplify their message Blogging Social PR media multiplied by by documenting their journey: Media outreach the number of recipients PITCH-EVENT MULTIPLIER EFFECT
  12. 12. 100UE conducts an ongoing dialogue with young urban entrepreneurs. It starts with a simple question: “What would you do with $10,000?” » Focus on the solution, not the problem. » Show how others have used $10,000 to realize their business dreams. » Then give these young dreamers a chance to get their hands on $10,000 in startup financing. » Facilitate the discussion and see where it leads. The Social-Media Conversation
  13. 13. Conversation Themes 100UE knows that content is king; it starts and » Startups spreads the dialogue we want to have with our audience. We create and aggregate content in » Mentoring three ways: » Business advice » Created by the 100UE team » Specific industries » Created by our partnership with » Partnerships Black Enterprise » Technology » Created by famous faces associated » How to access capital with 100UE » Created and submitted by our audience Creating Content
  14. 14. Pitch Event sponsors Celebrities » Title Sponsor » Providing work-related prizes » Product Sponsor » Providing mentorship opportunities » Media Sponsor » Sponsoring entrepreneurs Donations » Crowdfunding winners via micro-donations » Direct sponsorship of winners » General 100UE donations How You Can Participate
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    Mar. 21, 2013

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