How can Charities use social media to promote their organisation? In this presentation Ian Gibbins delivers tips and strategies on how charities can integrate a successful social media campaign to promote their organisation effectively. This presentation was delivered to the Cambridgeshire Chamber of Commerce, Social Enterprise and Charities sector on their very first meeting.

1. www.igmediamarketing.com
Social Enterprise and
Charities Networking
Evening- 2 nd July 2012
Promoting charities through social media with Ian Gibbins.
www.igmediamarketing.com

2. www.igmediamarketing.com
What is social media?
 Wikipedia definition:
“The use of web based and mobile technologies to
turn communication into an interactive dialogue.”
 Better defined as:
“Social media is simply conversation and interaction
supported by online tools.”

3. www.igmediamarketing.com
How?
 Aims and objectives: raise awareness? increase
donations? etc…
 Target audiences: prospective, current and past
contributors.
 Create valuable, meaningful content.
 Suitable platforms to engage and interact. (Fish
where the fishes are!)

4. www.igmediamarketing.com
How is it being used?
 Social media has changed the way we interact with
everything and everyone. It is not a fad and not
going away.
 It allows us the opportunity to communicate with
colleagues, stakeholders and potential customers
in a way that‟s never been done before.
 Listening.
 Share knowledge and information.
 Testimonials.
 Build a community.

5. The relationship circle. www.igmediamarketing.com

6. www.igmediamarketing.com
We all know how many people are
on Facebook!!!!
 In 2013, the number of people in the U.K with
MORE THAN ONE social media profile, will rise to
27.7million.
 By 2014 60% of the UK will be active on social
media.
(Source: WSI internet marketing.)

7. www.igmediamarketing.com
Engage and interact.
Leverage social media to champion your charity
(supporters to superheroes) and harness its power
to:
 Direct people to positive information.
 Build trusted relationships.
 Good P.R vehicle.
 Stimulate and maintain online discussion around
your charity.

8. www.igmediamarketing.com

9. www.igmediamarketing.com

10. www.igmediamarketing.com

11. www.igmediamarketing.com

12. www.igmediamarketing.com
Facebook “causes”/Just Giving.
 30% who visit „causes‟ take action, and over 20% share it with
friends.
 Shared on your timeline and newsfeeds.
 Supporters can share and post to twitter.

13. www.igmediamarketing.com
What to do….
 Include keywords in profiles and status updates.
 Include URL on profiles and „about‟ sections.
 Be consistent.
 Vary media.
 Customise your channels.(Charity branding.)
 Give calls to action in updates.
 Think interaction, not transaction!

14. www.igmediamarketing.com
What not to do….
 Broadcasting!
 Not responding.
 Not investing enough time.
 Over automation.
 Predictable.
 Argue!

15. www.igmediamarketing.com
What to say????
 Charity success or recognition by a 3rd party.
 Special offer/competition updates.
 Charity news and events.
 Provoke discussion/reaction.
 Behind the curtain updates!
 Answer questions.
www.search.twitter.com
Children's charities in Cambridge?-http

16. www.igmediamarketing.com
Facebook Events Page.
 Promote your event with a designated event page.
 Helps to organise the logistics of an
event, time, place, who‟s attending etc.
 Add pictures, directions and up to date information
on what‟s being planned.
 Invite contacts to attend and participate.
 Whoever is attending will have the event show up
on their news feed for others to see.(more
publicity)

17. www.igmediamarketing.com
YouTube, simple 2 minute video.
1. Who you are, introduce yourself.
2. Brief introduction to the charity.
3. Why they need to donate.
4. How they can donate (call to action.)

18. www.igmediamarketing.com
Types of video.
 Diary style, chart a campaign…results achieved.
 Behind the scenes, meet the staff…
 Case study or testimonial.
 Promote events.
 Interviews.
 Topical news in your charities niche.

19. www.igmediamarketing.com
Summary.
 Social media is changing the world in the way we
work, socialise and govern.
 You can utilise this power and harness it in YOUR
CHARITY.
 So interact with people, and give them valuable
information, begin a relationship, and more
importantly a reason for staying on your page!
 Be different and stand out from the crowd.
 Keep social media “social.”

20. www.igmediamarketing.com
Reference guide.
 www.search.twitter.com – discover questions being asked
about your organisation in real time.
 www.inkscape.com – free graphic design tool.
 www.hootsuite.com – free social media automation tool.
 www.fiverr.com – services including graphic design and
promotion for $5.
 www.submityourarticle.com – article submission service,
(paid)
 www.wordpress.com – free blogging platform.