PERSONAL BRAND EXPLORATION
Ian Gingras
Project & Portfolio I: Week 1
March 5th, 2023

My name is Ian Gingras, I am a content creator
and marketer from Boston MA. I have
experience in marketing bands, esports teams,
and personal brands. I started as a
photographer in 2013 and that grew into learning
videography and video editing. I now have
mastered that skill and often use in
marketing. Tik Tok is a great example of this as
I have had videos of mine reach 3 million+ likes
and climbed to 30,000+ followers.
IDENTITY

PROFESSION
Potential Job Titles:
• Brand Manager
• Business Development Manager
• Marketing Coordinator
BRAND ARCHETYPE - My brand is
innocent; I try and keep things
brand friendly and happy while
staying on top of trends and staying
relevant.
Marketing Manager for Esports
Picture Relevant
to Your Industry
Goes Here

Hiring Managers Within Esports
TARGET AUDIENCE
Julia Wu
Outreach Plan:
• I will create a marketing plan and edit multiple
short form content pieces for 100 Thieves.
• I will be reaching out via their Twitter.
• Within 1 month if I have not heard back from them, I
will reach out via email to follow up.
Director of Marketing at 100
Thieves
Jesse Hunter
Outreach Plan:
• I will create short form content for Riot Games
depending on what is topical at the time.
• I will be reaching out via LinkedIn.
• If I do not hear back within one month, I will follow up
again.
Recruiter at Riot Games
RILEY JAMISON Outreach Plan:
• I will create short form media for Sentinels.
• I will be reaching out via email.
• If I do not hear back within one month, I will send a
follow up email just to check in.
Chief Marketing Officer at
Sentinels

GOALS
Short Term: 2025
• Have my personal brand marketed and grow to show
my skills in marketing.
‣Have 100k followers across platforms
Mid Term: 2030
• Have a job within marketing
‣Reach out and connect with 500 people on
LinkedIn. Actively apply to all open jobs within
the field.
Long Term: 2035
• To be head of marketing within Esports
‣Continue to look for openings within marketing
jobs in Esports, continue to build my brand and
other smaller brands to show I understand and
have the tools to build.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Creation and Editing Software
SOFT
HARD
Novice / Adept / Expert
Web Platform Development Novice / Adept / Expert
Good At Taking Instruction Novice / Adept / Expert
Fast Learner Novice / Adept / Expert
Photo Editing and Image Creation
SOFT
HARD
Novice / Adept / Expert
Video Creation and Editing Software Novice / Adept / Expert
Able to Stay on Top of Trends Novice / Adept / Expert
Able to Create Reports Novice / Adept / Expert

I help teams to build fanbases by creating
interactive and relatable content.
PROMISE

CREDENTIALS
Work Experience:
• CMO for Noxious Esports
• Self-made streamer with over 10
MILLION impressions in just ONE year.
Education:
• Digital Marketing from Full Sail University (Exp. 2025)
Awards:
• Lead sales for Microsoft Office in my
district in 2015 for Staples Inc.

COMPETITION
Sterling Clark
Industry Experience:
• Experience within music industry
Education:
• Current Student at Full Sail University
Leadership Experience:
Skills and Proficiencies:
Ian Gingras
Overall Online Presence:
• LinkedIn or other social media linked, headshot is semi
professional
• Grade: Poor, 40 out of 100
HEADSHOT
Industry Experience:
• CMO for Esports and lifestyle brand
• 10 Million impressions in one year on
Tik Tok, Twitter, and YouTube
Education:
• High School Diploma
• Current Student at Full Sail University in Digital
Marketing
Leadership Experience:
• Head of Marketing
• Lead Sales in Clothing and Esports branding
Skills and Proficiencies:
• Video and photo Editing
• Directing and leadership skills
• Marketing and trends
Overall Online Presence:
• Active on twitter, Tik Tok and Youtube with over 30k
followers.
• Grade: Average, 70 out of 100

COMPETITION
Julia Wu
Noteworthy Experience:
• Marketing Manager for 100 Thieves Esports
Ian Gingras
HEADSHOT
Industry Experience:
• 7+ years of experience in the esports,
gaming, & entertainment industries.
Education:
• Masters degree in Entertainment Industry Management,
graduated from Carnegie Mellon University.
Skills and Proficiencies:
• Skilled in Digital Marketing, Social Media, Events, PR,
E-commerce, and Talent Management.
Overall Online Presence:
• 100s of connections, great headshot with branding
behind her, great experience within the industry.
• Grade: Superior, 95 out of 100
Industry Experience:
• CMO for Esports and lifestyle brand
• 10 Million impressions in one year
on Tik Tok, Twitter, and YouTube
Education:
• High School Diploma
• Current Student at Full Sail University in
Digital Marketing
Leadership Experience:
• Head of Marketing
• Lead Sales in Clothing and Esports branding
Skills and Proficiencies:
• Video and photo Editing
• Directing and leadership skills
• Marketing and trends
Overall Online Presence:
• Active on twitter, Tik Tok and Youtube with over
30k followers.
• Grade: Average, 70 out of 100

BRAND POSITION
For Esports teams who new to the
scene, veteran, or still trying to make waves I
provide fresh innovative content staying on top of
trends because I am active on social media, I
have multiple success stories with past brands
including my own which has garnered over 10
million impressions in the year 2022.
“NICKNAME?”

NETWORKING &
MARKETING
Industry Events & Organizations
• DreamHack
‣ June 2-4 | Dallas TX
Digital Marketing
• Primary Content: Short Form Media
• Primary Tools: Tik Tok, YouTube Shorts, Instagram
Reels. Premier Pro, Adobe Photoshop.
• Website: My Website will showcase my skills and abilities
in video creating along with proof of my knowledge of the
current trends and algorithm.

PROFESSIONAL DEVELOPMENT
Mentor
• I am seeking a mentor who has worked in marketing
within esports and has similar skillset to my own.
Someone who edits videos and photos while staying
relevant. 2024 TO EST. PARTNERSHIP
Formal Education
• Full Sail University Digital Marketing Degree by 2025
Technical Skills
• Proficient in ALL Adobe Software – LinkedIn Learning,
Dec 2023
• Mastering Microsoft Excel – LinkedIn
Learning/YouTube, February 2024
• Mastering Adobe After Effects – LinkedIn
Learning/YouTube, December 2023
Soft Skills
• Accepting and growing from criticism - December 2023
• Being able to Lead by example -
YouTube, November 2024

YOUR NAME
You know when you don't get views on your Tik Toks? Well, what I do is
search the algorithm and test out all sorts of video content. In fact, I have
multiple accounts with over 10 million impressions on Tik Tok alone in just
the last year.

REFERENCES
11-2021.00 - marketing managers. O*NET OnLine. (n.d.).
Retrieved March 5, 2023, from
https://www.onetonline.org/link/summary/11-2021.00
Leroux-Parra, M. (2020, August 2). Esports part 2: The
Evolving Rules of Esports. Harvard International Review.
Retrieved March 5, 2023, from https://hir.harvard.edu/esports-
part-2/
Julia Wu - Director of marketing - 100 thieves | linkedin. (n.d.).
Retrieved March 6, 2023, from
https://www.linkedin.com/in/juliawu1
Twitter. (n.d.). Twitter. Retrieved March 5, 2023, from
https://twitter.com/RileyJames
Jesse Hunter - recruiter - riot games | linkedin. (n.d.). Retrieved
March 6, 2023, from https://www.linkedin.com/in/jesse-hunter-
923434129
Microsoft. Microsoft Support. (n.d.). Retrieved March 5, 2023,
from https://support.microsoft.com/en-au/office/download-and-
install-or-reinstall-office-2019-office-2016-or-office-2013-
7c695b06-6d1a-4917-809c-98ce43f86479
Full sail online login. Full Sail Online Login. (n.d.). Retrieved
March 5, 2023, from
https://online.fullsail.edu/class_sections/175470/people/207606
DreamHack Dallas. (2023, March 2). Retrieved March 5, 2023,
from https://dreamhack.com/dallas/
LinkedIn learning: Online courses for creative, technology,
business skills. LinkedIn Learning: Online Courses for
Creative, Technology, Business Skills. (n.d.). Retrieved March
5, 2023, from
https://www.linkedin.com/learning/subscription/topics?src=go-
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