This document discusses using science fiction and transmedia storytelling to develop corporate technology strategies and visions of the future. It provides examples of how sci-fi concepts and speculative fiction have been used to explore philosophical ideas and future technologies. The document also discusses using experience design, transmedia structures and storytelling to engage audiences across multiple platforms and media. The goal is to help companies and organizations envision and communicate future experiences in an immersive, interactive way.

1. IAN@HUBBUBMEDIA.NET
@IANGINN
WORKING WITH
STORY
SCI-FI & TRANSMEDIA
TO DEVELOP CORPORATE
TECHNOLOGY STRATEGIES

2. Develop a Vision
and a View of the
Future…
Your
Challenge
What are our
New Scripts of
tomorrow’s
experiences?
Deal with
new levels of
complexity.
Explore how to
communicate that
vision.
How can
Sci-fi
help?

3. 1
WHY STORY
& SCI-FI ?

4. 70 percent of everything
we learn is through stories.

5. We are hardwired to seek
and make sense of the
world through narratives.

6. Science fiction explores the
consequences of scientific
innovations, making it a
"literature of ideas”.

7. Science fiction as a device
to discuss philosophical
ideas such as identity,
desire, morality, and social
structure.

8. You are free to:
Share: to copy, distribute
and transmit the work.
Remix: to adapt the
work.

9. !
“This book is meant to be
part of the conversation
about what an information
society means: does it
mean total control, or
unheardof liberty?.”

10. SCI-FI.
Sub-genres
Cyberpunk
Time travel
Alternate history
Apocalyptic and post-apocalyptic

12. SCI-FI.
Related genres
Speculative fiction
Dystopian fantasy
Sci-fi thriller
!
and…
Speculative science
New non-fiction

13. 2
NEW NON-FICTION &
SPECULATIVE SCIENCE

14. http://waterlife.nfb.ca/#/

15. http://highrise.nfb.ca

16. http://gaza-sderot.arte.tv/

17. www.youtube.com/worldwithoutoil

18. http://beta.18daysinegypt.com/

19. SPECULATIVE
SCIENCE

20. www.netwars-project.com

21. www.iftf.org

22. “…there are no facts about the future. Only
fictions. Our work at the Institute for the
Future is about exploring tomorrow’s fictions,
informed by today’s facts, to make better
decisions in the present…”

23. “Recognizing the patterns and synthesizing
the signals of change into a plausible,
internally consistent story about the future is
a strange brew of science, art, and magic.”

24. We commissioned six leading science fiction
writers to create short stories to envision a world
where humans have unprecedented control of
matter at all scales, and to share with us a
glimpse of daily life in that world. It was a process
meant to make the future tangible.

25. 3
TRANSMEDIA
STORYTELLING.

26. OK, SO WHAT IS IT ?

27. Stories and Playable Media
freed from the restrictions of
any single platform or media.

28. XDW
EXPERIENCE DESIGN FOR game- and story- WORLDS

29. TRANSMEDIA STORYTELLING
+
EXPERIENCE DESIGN

30. EXPERIENCE DESIGN.
TRANSMEDIA STRUCTURE.
TRANSMEDIA ARCHITECTURE.

31. Experience Design is the
deliberate creation of a total
experience for an Audience.

32. Elements that contribute to a
superior Experience are
reproducible, which make
them designable.

33. Rain Room
http://www.youtube.com/watch?v=EkvazIZx-F0

34. EXPERIENCE DESIGN.
Audiences create meaning
TRANSMEDIA STRUCTURE.
TRANSMEDIA ARCHITECTURE.

35. EXPERIENCE DESIGN.
Time / Duration
Interactivity
Intensity
Breadth / Consistency
Sensorial
Cognitive Triggers
TRANSMEDIA STRUCTURE.
TRANSMEDIA ARCHITECTURE.

36. At the very least an
Experience requires:
an attraction
an engagement
a conclusion
an extension

37. EXPERIENCE DESIGN.
TRANSMEDIA STRUCTURE.
Game design & Gameplay
Narrative & Story structure
Interaction design
Theatre & Performance
TRANSMEDIA ARCHITECTURE.

38. EXPERIENCE DESIGN.
TRANSMEDIA STRUCTURE.
TRANSMEDIA ARCHITECTURE.
Timing, Pacing, Phasing
Choice of media, Sequencing

39. Transmedia
Structure
XDW
Transmedia
Architecture
Experience
Design

40. SALIGIA-7
AMSTERDAM PILOT
!
PLAYTEST #1
RESEARCH AND DEVELOPMENT

41. SALIGIA-7
TRANSMEDIA SCI-FI THRILLER
IMMERSIVE LOCATIVE THEATRE
PERVASIVE STORY & GAME EVENTS
SOCIAL MEDIA NARRATIVES - WEB SERIES
NOVELS - E-BOOKS - GRAPHIC NOVELS
APPS
FEATURE FILMS

42. “…in the near future the young
will carry the burden of an aging
population..”

43. STORY

44. 3 N ARRATIV ES
Teenagers in Amsterdam who display
symptoms of an unknown illness.

45. 3 N ARRATIV ES
Self-styled zombie hunters intent
on finding out what’s going on.

46. 3 N ARRATIV ES
Reactions of society to the
threat of a zombie outbreak.

47. MissingChristel
Community
Facebook narrative
story of
100 missing teens
webisodes
ZombieAlarm
story blog
Twitter updates
2 become our
protagonists
Facebook
narratives
the story of
2 of the teens
ZombieAlarm
Facebook
narrative
VUPs get
involved
genre fans
raise a
ZOMBIE ALARM
teens become
ZOMBIES
UGC
gather at
events
featuring a pack
of 7 teen-zombies
live events:
pervasive story
meets
alternate reality game
spread via
twitter
SWATsquad
print
news
News stories
get confused between
fiction and reality
society reacts
and deploys a
ZOMBIE SWAT SQUAD
z-leaks
story blog
broadcast
fictional current
affairs show
reveals evidence

48. http://bit.ly/1e5GOrR

49. 4
NEW AUDIENCE.

50. Mobile
Your
Audience
Distracted
Empowered
How to
communicate
your vision?

51. TRANSMEDIA STORYTELLING IS A
FORM WHICH IS EMERGING FOR OUR
CONNECTED CULTURE.
!
IT RE-ESTABLISHES THE
PARTICIPATION OF AUDIENCES.

52. 5-10% Creators
20-25% Fans and Sharers
Deep Content
Sharing and Fan Content
!
65-75% Passives
Media

53. 5
YOUR
CHALLENGE.

54. What New Scripts describe
tomorrow’s experiences, feel
customised, yet can scale?

55. Where will your stories
play out?

56. New forms of
Content
New
non-fiction
Where will
your stories
play out?
New
Complexity
Speculative
Science

57. Tech-maturity
haves / have nots
New
Complexity
Digital divide
consumers / new digerati
Urban
Planet

58. Imagine a Future Learning Landscape
Imagine a Future Learning Experience
IMAGINE A FUTURE
IN WHICH…
every young person
chooses what they learn
every young person
selects who to learn with
every young person
controls the time spent on an
activity
every young person
chooses how they learn
every young person
plans their learning
every young person
owns their learning
every young person
chooses how fast they progress
every young person
chooses where they learn

59. Conceptualise from the core
StoryWorld to the Media
surface…

60. Business!
XDW
Engagement!
Storyworld

61. BRAINSTORM

62. DEVELOPMENT

63. Describe your Project Vision:
Intentions. Goals. Strategy.