7. Learning about Cloud Computing with AWS
Why are organisations using AWS?
Who is using AWS and what are they using it for?
What are the latest AWS services ?
17. #3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to
18. Amazon AppStream
Compute & render
the user experience
on EC2
Amazon
EC2
Amazon
AppStream
Efficiently stream
the user experience
to any device
(your app)
Instant-on
end user experience
HD video quality application streaming
Captures user input to send back
to the cloud
Responsive and consistent experience
across devices
Simple pay-as-you-go pricing
Now Available to All
20. WorkSpaces: Desktop Virtualization the AWS Way
No hardware or virtualization software
Access through any tablet device
Monthly pricing—no long-term commitments
Pre-installed software or bring your own licenses
Easy integration with MS Active Directory
Available in the EU West Region
21. Trade Capex for
variable expense
1
Pricing model
choice to support
variable & stable
workloads
On-demand
Reserved
Spot
3
Save more
money as you
grow bigger
Tiered pricing
Volume
discounts
Custom pricing
4
Economies-of-scale
provide lower costs
than companies
can do on their own
2
43 price reductions
since 2006
#4: Cost Savings and Flexibility
22. AWS Trusted Advisor: Automated Cost Optimization and Advice
1,000,000+
recommendations
!
$207M
in cost reductions
To: AWS Customer
From: Amazon Web
Dear Customer,
We have identified $49,000 of
potential savings in your current
To: AWS Customer
From: Amazon Web
Dear Customer,
We have identified $49,000 of
potential savings in your current
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential savings
in your current AWS deployment.
!
-Amazon Web Services
23. Who is using AWS and what are they using it for?
27. Sept 2008 March 2009 Sept 2013Sept 2009 March 2013Sept 2012March 2012Sept 2011March 2011March 2010 Sept 2010
January 2013
4 MillionTotal # Airbnb Guests
28. Sept 2008 March 2009 Sept 2013Sept 2009 March 2013Sept 2012March 2012Sept 2011March 2011March 2010 Sept 2010
September 2013
9 Million
Up by over 5 million since the beginning of the year
Total # Airbnb Guests
36. 70% reduction in
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Sharepoint and SAP SAP
Reduced dev and test
environment costs
Oracle
37. #2: New Workloads
Product prototyping
& design
Audience
management &
creative design
Hotel booking
engine
Biological
data research
Global deals
engine
Video streaming
SIM card
credit
News
distribution
App streaming Firmware
upgrades
Mobile gamesMobile music
discovery
38. #3: Supplement Existing Workloads with the Cloud
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Equipment
leasing app
Operational
applications
Export data to AWS for
analytics processing
39. #4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing systems
40. #5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
41. #6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015
42. #7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is
not one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications migrating
to AWS in 18 months
45. 2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity
!
& Access
!
Management
AWS Import
!
& Export
Amazon
!
CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
Amazon
!
ElastiCache
Amazon SES
AWS
!
CloudFormation
AWS Direct
!
Connect
AWS Elastic
!
Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
!
Dynamo DB
Amazon
!
CloudSearch
Amazon EC2
AWS Storage
!
Gateway
Amazon
!
CloudTrail
Amazon
!
CloudHSM
Amazon
!
WorkSpaces
Amazon Kinesis
Amazon Elastic
!
Transcoder
Amazon
!
AppStream
AWS OpsWorks
AWS Data
!
Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
20132012
Since inception AWS has:
• Released 810 new services and features
• Introduced over 35 major new services
• Announced 43 price reductions
+182
2014
46. March 2014
June 2014
Sept 2014
Dec 2014
Feb 2014
May 2014
Aug 2014
Nov 2014
Jan 2014
April 2014
July 2014
Oct 2014
33
182 New features in
2014 so far including …
Amazon WorkSpaces available to all
customers
!
March 26, 2014
AWS CloudTrail is now available in
Australia, Ireland and Northern California
!
!May 13, 2014
New Edge locations for Amazon
CloudFront and Amazon Route 53
!
January 08, 2014
24
Amazon AppStream available to
all customers
!
!March 12, 2014
Amazon EMR Input Connector for
Amazon Kinesis
!
!February 20, 2014
35
34 56
47. We’ve announced price reductions 43 times since our
inception in 2006. Recent price drops included…
Amazon EBS
standard volume
prices are lowered up
to 50% for both
storage and I/O
requests.!
!
January 21, 2014
50% Amazon is reducing
prices for Amazon
ElasticCache cache
nodes by an average
of 34%.!
!
March 26, 2014
34% Amazon S3: We are
reducing prices for
Standard and Reduced
Redundancy Storage, by
an average of 51%.!
!
March 26, 2014
51%