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Opportunities that the Cloud Brings for Carriers @ Carriers World 2014

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In this presentation from Total Telecom's Carriers World Conference in 2014 I discussed the opportunities that cloud computing presents for Telecommunications Carriers.

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Opportunities that the Cloud Brings for Carriers @ Carriers World 2014

  1. 1. Opportunities that the Cloud Brings to Carriers Ian Massingham - Technical Evangelist 14 October 2014 ianmas@amazon.com @IanMmmm
  2. 2. Why are organisations using the Cloud?
  3. 3. #1: Agility The primary reason businesses are moving so quickly to AWS and the cloud
  4. 4. Why does agility matter?
  5. 5. Hotels Music Magazines Storage
  6. 6. Enterprises Can’t Afford to Be Slow Old World: Infrastructure in weeks
  7. 7. A Culture of Innovation: Experiment Often & Fail Without Risk
  8. 8. #2: Platform Breadth A broad and deep platform helps customers build sophisticated, scalable applications
  9. 9. Foundation Services Infrastructure Storage (Object, Block and Archive) Security & Networking Access Control Regions Availability Zones CDN Points of Presence Platform Services Databases Relational NoSQL Columnar Caching Analytics Hadoop Real-time Data warehouse App Services Queuing Orchestration App streaming Transcoding Email Search Deployment & Management Containers Dev/ops Tools Resource Templates Mobile & Devices Identity Sync Mobile Analytics Notifications Applications Virtual Desktops Collaboration and Sharing Data Workflows Usage Tracking Monitoring and Logs Compute (VMs, Auto-scaling and Load Balancing)
  10. 10. 10 regions 26 availability zones 52 edge locations
  11. 11. A Quick Example of Platform Breadth
  12. 12. Internal AWS Metering Service Workload ! • 10s of millions records/sec • Multiple TB per hour • 100,000s of sources • Auditors demand 100% accuracy • 100s extract-transform-load (ETL) jobs every day • Hundreds of thousands of files per load cycle • Hundreds of daily users • Hundreds of queries per hour S3 Process Submissions Store Batches Process Hourly w/ Hadoop Clients Submitting Data Data Warehouse
  13. 13. Amazon Kinesis AZ AZ AZ Durable, highly consistent storage replicates data across three data centers (availability zones) Amazon Web Services Aggregate and archive to S3 Millions of sources producing 100s of terabytes per hour Front End Authentication Authorization Ordered stream of events supports multiple readers Real-time dashboards and alarms Machine learning algorithms or sliding window analytics Aggregate analysis in Hadoop or a data warehouse Inexpensive: $0.028 per million puts
  14. 14. #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
  15. 15. New SSD-Backed Elastic Block Storage New default block storage option ! Simple pricing structure, you only pay for the storage provisioned (no need to provision IOPS or to factor in the cost of I/O operations ! Predictably burst up to 3,000 IOPS, ! Deliver 3 sustained IOPS for every GB of configured storage GENERAL PURPOSE (SSD) EBS VOLUMES JUNE 17 2014 https://aws.amazon.com/blogs/aws/new-ssd-backed-elastic-block-storage/
  16. 16. EC2 T2 Instances Reduce costs for applications that can benefit from bursts of CPU power ! Available in three sizes (micro, small, and medium) with On-Demand prices that start at $0.013 per hour ($9.50 per month) ! Intel Xeon processors running at 2.5 GHz (up to 3.3 GHz in Turbo mode) Name vCPUs Baseline Performance RAM (GiB) CPU Credits / Hour Price / Hour Price / Month t2.micro 1 10% 1.0 6 $0.013 $9.50 t2.small 1 20% 2.0 12 $0.026 $19.00 t2.medium 2 40% 4.0 24 $0.052 $38.00 T2 INSTANCE FAMILY JULY 01 2014 https://aws.amazon.com/blogs/aws/low-cost-burstable-ec2-instances/
  17. 17. 1 #4: Cost Savings and Flexibility Trade Capex for variable expense 3 Pricing model choice to support variable & stable workloads On-demand Reserved Spot 4 Save more money as you grow bigger Tiered pricing Volume discounts Custom pricing 2 Economies-of-scale provide lower costs than companies can do on their own 45 price reductions since 2006
  18. 18. AWS Trusted Advisor: Automated Cost Optimization and Advice 1,700,000+ recommendations ! $300M in cost reductions To: AWS Customer From: Amazon To: AWS Web Services Customer Subject: From: Potential To: AWS Amazon Cost Savings Customer Web From: Amazon Web Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. !-Amazon Web Services Dear Customer, We have identified $49,000 of potential savings in your current Dear Customer, We have identified $49,000 of potential savings in your current
  19. 19. Who is using AWS and what are they using it for?
  20. 20. Startups on AWS
  21. 21. 150,000 people are hosted on any given night
  22. 22. Total Number of Guests January 2013 4 Million 15M 12M 9M 3M Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014 6M
  23. 23. June 2014 15 Million Total Number of Guests Up by Over 10 Million in One Year 15M 12M 9M 3M Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014 Jun 2014 6M
  24. 24. 1,400 1,050 700 350 0 24 48 432 2010 2014 1,300 Total Number of EC2 instances
  25. 25. Why AWS?
  26. 26. EC2 Servers, Production Traffic, Hive, Hadoop RDS All Relational Databases S3 Storage, User Generated Content DynamoDB Rollups, Metadata ElastiCache Memcache Route 53 DNS, Inventory
  27. 27. We have a 5 person operations team. AWS allows us to devote our resources and mindshare to the core business. “ ”
  28. 28. Enterprises on AWS
  29. 29. AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
  30. 30. • Vodafone Italy, based in Milan, provides mobile services for more than 30 million customers ! • Vodafone worked with Storm Reply, a member of the AWS Partner Network, to create a compliant, secure solution able to handle thousands of transactions per day
  31. 31. • Telecom provider that manufactures and markets TCL and Alcatel One Touch mobile phones and Internet devices ! • Needed a reliable service provider to deliver its Internet-based firmware updating service globally ! • With the help of AWS, was able to deliver mobile service with near 100% availability
  32. 32. How does AWS Innovate?
  33. 33. Amazon EC2 Amazon EBS AWS Import ! & Export AWS Identity ! & Access ! Management Amazon SNS Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS Amazon EMR Amazon ! CloudWatch GovCloud AWS Direct ! Connect AWS Elastic ! Beanstalk AWS ! CloudFormation Amazon ! ElastiCache Amazon SES 2008 2009 2010 2011 Amazon EC2 Amazon ! CloudSearch Amazon ! Dynamo DB Amazon Glacier Amazon Redshift Amazon Route 53 AWS Storage ! Gateway Amazon SWF Amazon ! AppStream Amazon Elastic ! Transcoder Amazon Kinesis AWS OpsWorks Amazon ! CloudHSM Amazon ! CloudTrail AWS Data ! Pipeline Amazon ! WorkSpaces AWS Rapid Pace of Innovation +24 +48 +61 +82 +159 +280 2012 2013 Since inception AWS has: • Released 1002 new services and features • Introduced over 35 major new services • Announced 45 price reductions +345 Amazon Cognito Amazon Mobile ! Analytics AWS Zocalo 2014
  34. 34. Small, autonomous teams Roadmap ownership Decoupled launch schedules Get Core Functionality in the Hands of Customers, Quickly Small, “Two Pizza” Teams Operational stability High scale Limited initial feature set Iterate Based on Customer Feedback Epic + = Collaboration
  35. 35. Amazon Cognito Amazon Mobile Analytics Amazon Mobile SDK Hi! SNS Push Notifications AWS Mobile Services AWS SUMMIT NEW YORK, JULY 10 2014 OVER 10,000 REGISTRATIONS ANNOUNCED AMAZON COGNITO, AMAZON MOBILE ANALYTICS & AMAZON MOBILE SDK, UPDATED SNS PUSH https://aws.amazon.com/mobile/
  36. 36. aws.amazon.com/blogs/aws ! aws.amazon.com/new @AWScloud @AWS_UKI
  37. 37. Questions? ianmas@amazon.com @IanMmmm

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