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Easy and
affordable
user testing
Ida Aalen
Front Trends
May 26th, 2017
Find the tools
mentioned here:
bit.ly/tools-for-testing
Do you do
user
testing?
Colleagues 

are not your users
(unless you’re making an intranet)
Designers

are not your users
(unless you’re designing Dribbble)
Developers

are not your users
(unless you’re designing Github)
Do you know what this
icon means?












Survey of 4273 Norwegians, 2014
Mobile:
53%said no
Desktop:
73%said no
1 in 3
problems
experts finds are
false alarms
1 in 2
problems that
users have gets
overlooked by
experts
5
N (1-(1-L)n)
0%
25%
50%
75%
100%
Number of Test Users
0 3 6 9 12 15
UsabilityProblemsFound
7
low-cost,

low-effort

techniques
#1
Hit the streets
Time: 1-8 hours
Price: Snacks
It’s this easy:
#2
Information
architecture
Time: 30 min+
Price: Free / $99-199 per
month
#3
First click
Time: 30 min+
Price: Free / $99-199 per
month
#4
Prototype meets
actual users
Time: 30 min+
Price: Free (e.g. Hotjar +
Google Analytics)
#5
Did you get it done?
Time: 15 min+
Price: Free
http://oslobeta.no/2015/10/02/statustikkinator/
#6
Microtesting
content
Time: 30 min+
Price: Free
QUESTION 1
Read the title and description. Write down
3-4 questions you expect will be answered
on this page.
Don’t peek!
Step #1:

Read the title and
description. Think of
3-4 questions you
expect will be
answered on this
page.
Dementia
Get advice from professionals.
The first signs of dementia are often vague, and it may therefore be difficult
to make a diagnosis. Many people with dementia say that they are
experiencing things that were simple, has become more difficult.
Some of the early signs of dementia are:
What can you do?
Are you worried if you or a loved one has dementia, you should contact a
GP. It can take time to make a diagnosis of dementia. Before contacting a
GP, you may want to think through, and note a few key words about these
points:
reduced attention and concentration: You may think it's been difficult
to follow a conversation.
memory failure: You experience a sudden feeling to have forgotten
what you have done earlier in the day.
language problems: You may have trouble remembering what things
are called.
sudden moments of confusion: You might find that you lose track,
even in simple everyday situations.
Step #2:
Highlight where
your questions are
answered. Does
the content
meet the
need?
Feedback on
needs, not
grammar
Hi, can you check out this text for me?
It’ll take 5 minutes.
I’ve sent you a couple of e-mails,
could you open the first one?
#7
Weekly drop-in test
Time: 6 h per project +
time spent observing
Costs: rewarding subjects +
setting up a lab
You don’t need a
fancy lab.
If you need an

observation room:
Test machine Observation
+ Hangouts+
If you’re testing on
mobile
«Hugging»
After you set up
the lab:
Test day e.g. every Wednesday
One person responsible for moderating and recruiting
test subjects
4 test subjects each time
People sign up to have their projects tested
Multiple projects can be tested each time
20-30 minute
break between
each test subject
7 methods:
1. Hit the streets
2. Information architecture
3. First click
4. Live experiments
5. Did you get it done
6. Microtesting content
7. Weekly drop-in lab test
7 methods:
1. Hit the streets
2. Information architecture
3. First click
4. Live experiments
5. Did you get it done
6. Microtesting content
7. Weekly drop-in lab test
7 methods:
1. Hit the streets
2. Information architecture
3. First click
4. Live experiments
5. Did you get it done
6. Microtesting content
7. Weekly drop-in lab test
7 methods:
1. Hit the streets
2. Information architecture
3. First click
4. Live experiments
5. Did you get it done
6. Microtesting content
7. Weekly drop-in lab test
The a-ha
moment?
Thank
you!
Ida Aalen
idaaa.no
hei@idaaalen.no
bit.ly/tools-for-testing
Thank
you!
Ida Aalen
idaaa.no
hei@idaaalen.no
bit.ly/tools-for-testing

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Easy and affordable user testing - Front Trends 2017